Reusing content on different ccTLDs
-
We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc.
Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country.
We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically.
We are concerned that this will cause duplicate content issues.
I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each?
Thanks
Julian
-
Julian,
Will you be translating the content into other languages?
And/or customizing it for the location? For example, changing US English spelling to the rest of the world English spelling?
To answer your question, no, you don't have to worry as much about duplicate content if it is only happening on different ccTLDs. The biggest issue with duplicating content is that Google has to choose one to show. In this case, that decision becomes easy to do: Show the one in the right country.
Use of Href Lang tags, and setting the target country in GSC, are helpful hints as well. I recommend using this tool by Aleyda Solis and team to build out the tags: https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
-
Read about cononical tags
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is content getting longer?
I find it odd that with the way life is today -- the gotta-have-it-now, instant gratification, can't hold someone's attention span for longer than 3 seconds -- why Google is wanting content to be REALLY long?? I've read articles saying content should be as long as 2,000 words per page. This just seems nuts to me. No one wants to read anymore. Look at how short Twitter posts are and how videos are so prevalent now. Any thoughts?
Content Development | | SEOhughesm0 -
What is the Best Content Spinner to Use?
I'm looking for a good article spinner. I used to use Spin Doc but it's not as intuitive anymore.
Content Development | | 01023451 -
Content Duplication for Job Posting
Hello! I am responsible for SEO of a job portal of a recruitment agency. We get 30-40 jobs every month which we post on a) our job portal b) other job portals (like monster, career builder, Naukri , etc). How do avoid content duplication? We can only post the same job descriptions everywhere. We always post the job on our site first and then the other job portals**. How to ensure that Google knows our portal is the original job posters and not other job portals.** Thank you.
Content Development | | peoplesutra0 -
Will our two retail sites get hit with duplicate content?
Our retail site just rolled out a second online store. The URL is new and it is showing some of the same products from the same vendors (probably about 40% of the fist store is in the second store). Down the road, we will remove the products from the first site, however, we are keeping it for now. The products show up on both sites, with the same images, and the same descriptions and almost the same URL query string. Are we going to get hit with any penalties due to duplicate content?
Content Development | | klmarketing0 -
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the actual content.
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the content. For example should we have separate pages for "hammers in california" & "hammers in new york". The product is same and content more or less the same. The search volume for individual queries is low but collectively makes a large number. The unique title tag automatically will generate traffic. So does it make sense to make 50 such pages. Else is there any way to uniquely target 50 such queries/month/city
Content Development | | DYo0 -
Does content have a shelf life for link building efforts?
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz? I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
Content Development | | nicole.healthline0 -
Is Creating a Lot of Content A Bad SEO Strategy?
In Danny Dover's book, Search Engine Optimization Secrets, he talks about how every page on your site should be at least a little linkworthy, or it is just sucking link juice from the rest of the site and not contributing any. Does this mean that creating a lot of content, (like a daily news article on your site that summarizes industry news or something similar) is not a good SEO strategy? Should you limit the amount of content pages on your site unless it can attract links or hits on one of your target keywords? Thanks!
Content Development | | SparkplugDigital0 -
New Content
I am looking to add new content to pages that I currently have on my website. The content on these pages was taken from another provider and my idea is to rewrite the content to make it unique. Because it is duplicate content, these pages don't get much traffic. Should I add the new content to brand new urls or just change the content on these (already indexed urls). The issue has seen these pages contain duplicate content. If the content simply changes, will it recognise these pages as having unique content?
Content Development | | MattBB121