Is article writing and submission for link building a good idea in all circumstances?
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I'm attempting to build links for a seafood market / restaurant and I'm finding my creativity and knowledge of SEO being stretched, which is a good thing of course. Can you help me grow here?
I have the client interested in writing articles but he has little time for this. I want to make sure it is worth it.
Is article writing and submission worth the time and effort for a business like this?
How would I go about link building though articles for a small business like this?
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Try the following search in Google www [dot] CompetitorSite [dot] com "Article" OR "Author" -site:www [dot] CompetitorSite [dot] com this should show you what they are doing
(with the [dot] chnged to .)
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Daniel, There are many ways to take advantage of links via writing articles for a restaurant. Guest blogging on other site that give reviews, writing your own blogs to include recipes, and submitting writing guest blogs for general restaurant or cooking sites. Most will allow a link back to the source if the article is written well.
http://www.squidoo.com/ comes to mind, but there are many, many more.
The key here is to have something of high interest to attract people. If you write a blog on your site, make sure you post on Twitter and Facebook. Recipes or cooking suggestions would be great for sharing on those platforms. When you do this, make sure you have both the Facebook Like button as with the Share this chicklets (the ones that show how many shares) as this encourages people to share when they see others doing so.
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I suggest you to take your 3-4 competitor and see which type of link do they get from opensiteexplorer, starting from the juicy one.
After a while that you look at your competitor link profile, you will start to see pattern. Link acquisition pattern. So you will find that in your niche, one of the best strategy is for example to get review from blogger website. Or that you could get link from specific directory / website.
My suggestion is to calculate cost / benefit for each of those strategy, and then to start from the strategy that have the best ratio overall.
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