What DA Actually plays role in ranking in google?
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hello friends hope all are you are fine my question is from beginning we use to taught that google always give importance to high DA sites and everyone wants backlinks from high DA site so my question is that is DA actually pays the role in the ranking? In my case i think No. The reason behind it is the google wants the quality not the authority is that true?
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Hi - Thanks for posting.
Domain Authority is a ranking score developed by Moz. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.
You can learn more here: https://moz.com/learn/seo/domain-authority
Best regards,
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