Do home page carry more seo benefit than other pages?

[alan-shultis]

hi,

i would like to include my kws in the URL and they are under 50 characters.

is there anything in the algo that tells engines to give more importance to homepage?

[sarahwalsh]

What often happens is the homepage of most businesses; this is the page that gets link to the most,

because it has the most backlinks leading to it, that's why that page is often displayed most of the results.

For example, we run a business that sells garden rooms in South West England, and there are many variations of the same building that we build, so for example there called "Garden Bars" "Summerhouses" "Garden Gyms" and we have different pages for every single product we sell.

Still, its the home page which most often appears most on Google, simply because we have so many do-follow quality links leading to that page, so the organic SEO, is improved for that page, so it gets more organic visitors,

[RossKernez]

Hi there,

In most cases, your home page has more SEO value due to the number of external links to pointing to it. It is normal that other websites are linking to your home page instead of linking to your inner pages. I would definitely include your keywords in the inner URL, but you should not make the URL very long.

Ross