How do we find keyword opportunities - but not just against 3 competitors...
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Hello everyone!
How can I find out what might be a keyword opportunity against a competitor but make sure it's still a realistic opportunity in SERPS generally?*
After all, we are not just competing with 2 or 3 competitors. We are competing against everyone!
Perhaps there is a part of the keyword research process that helps? I can't help but think there's a wasted effort to just beat a couple of competitors unless you can rank well generally - especially if it's a competitive sector.
(*I'm not in the position of making lots of pages as part of a long-tail keyword/ content strategy so I need to focus on just a few and make them count)
Thanks in advance.
Mp
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Hi,
I don't actually use the MOZ tools myself, but I know there are many good tools out there that will help you understand more about your competitors, including their more prominent keywords. But it isn't all about Keywords - you need to think about the articles that are going to power them. A good article isn't good enough - it needs to be amazing.
Andy
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