What is the difference between 301 redirects and backlinks?
-
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
-
301 redirects and backlinks serve different purposes in the realm of website management and SEO.
A 301 redirect is a method used to permanently redirect one URL to another. It's commonly used when a page has been moved or removed, ensuring that visitors and search engines are automatically directed to the new URL. Essentially, it's a way to preserve a page's ranking and traffic when its URL changes.
On the other hand, backlinks are incoming links from one webpage to another. They are crucial for SEO as they signal to search engines that other websites find your content valuable enough to link to. Backlinks are like votes of confidence for your website, and quality backlinks from reputable sites can significantly improve your site's search engine rankings.
-
@jackwill1234 said in What is the difference between 301 redirects and backlinks?:
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
Sure! Backlinks are links from other websites to yours, helping to boost your site's authority and visibility in search engine rankings. 301 redirects, on the other hand, permanently direct users and search engines from one URL to another. While backlinks improve your site's reputation, 301 redirects are useful for preserving SEO value when you've changed a URL or merged two websites. Both are valuable tools, but they serve different purposes in optimizing your website's performance.
-
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
-
301 Redirects:
A 301 redirect is a method used to permanently redirect one URL to another. It's an HTTP status code that indicates that a webpage has been permanently moved to a new location. When a user or a search engine bot tries to access the original URL, they are automatically redirected to the new URL specified in the 301 redirect.
301 redirects are commonly used when a website undergoes a redesign, changes its domain name, or moves content to a new location. They help preserve SEO value by transferring the ranking signals from the old URL to the new one.
Backlinks:Backlinks, also known as inbound links or incoming links, are hyperlinks on other websites that point back to your website. They are a crucial component of search engine optimization (SEO) and are considered a vote of confidence from one site to another.
Backlinks are valuable because search engines like Google use them as one of the factors to determine the authority, relevance, and credibility of a website. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs).
Backlinks can be obtained through various methods such as creating high-quality content, outreach campaigns, guest blogging, and participating in online communities. -
A 301 redirect is a method used to permanently redirect one URL to another, often utilized during website migrations or when a page is no longer active. Backlinks, on the other hand, are incoming links from other websites to a specific webpage, which can influence a site's search engine ranking and authority. While both serve to redirect traffic, they operate in distinct ways: 301 redirects manage URL redirection, while backlinks contribute to a site's off-page SEO efforts by enhancing its credibility and visibility.
-
301 redirects and backlinks serve different purposes in website management. A 301 redirect is a server-side instruction that permanently redirects users and search engines from one URL to another, preserving SEO value and ensuring seamless navigation. Backlinks, on the other hand, are inbound links from other websites to your website that influence search engine rankings and demonstrate trustworthiness and authority in your niche. 301 redirects manage URL changes and website rebuilds, while backlinks contribute to off-page SEO and domain authority.
-
I've noticed some 301 redirects on my website, LiteblueInsights. Can someone please clarify the distinction between backlinks and 301 redirects? I've read articles suggesting that 301 redirects aren't beneficial for websites.
-
A 301 redirect is the header response sent when a page does not exist or not required and the redirected page is loaded instead. Typically a 301 redirect is created when a page is taken down. A 301 redirect is not bad for a site. Redirect chains can be bad - so 301 to 301 to 301 etc.
What you want to look at is if you have 301s in your menus, homepage or main content linking to main pages. These links should be either removed or updated to the new URL. There should be no 301s here, it's good housekeeping.
A backlink is an link from an external site linking to a page on your site.
-
I believe the below reply that is explained by Mr Victor, is absolutely correct.
-
The redirects are intended to keep link juice when migrating to a new domain. Actually they just help the existing users find the new domain. If there are redirects to your domain from unrelated websites the Google bot should be smart enough to ignore them. That's why it's better to have backlinks from unrelated sources than redirects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Redirection as Backlink Building Strategy?
Just checking in - i'm working on a site with tons of broken backlinks from high authority sites. For instance, I've discovered that some 90% of their backlinks are broken, and these are from highly recognizable, name brand magazines, newspapers, blogs and the like. Right now, the site has a Domain Authority of 48 (better than most in the industry from what i am learning) yet as the site has been around for years and has gone through 5 redesigns, there is an absolute ton of solid inbound backlinks that are getting 404's. Using Screaming Frog (list mode) I've also learned there are a ton of 301's that turn out to be redirecting to 404 pages so that also starts to add up. I always knew this was a problem / opportunity and I've always considered it a high priority to fix (301) broken links of this sort to improve ranking (you know, using htaccess or WordPress Redirection tools) -- and to avoid multiple redirects wherever possible. In fact, I consider it a basic all-win, no-lose strategy. I always assumed this was the case and I also assume this will continue to be so. However, as a professional, I always want to double check my assumptions every now and then... Is this still considered solid strategy? Are there any issues that one should look out for?
Technical SEO | | seo_plus0 -
HTacess 301 redirect with special characters
Hello moz community ! I would to make a special 301 redirection through my htaccess file. I am a total noob concerning regexp and 301 redirection. I would like to redirect(301) this url : http://www.legipermis.com/stages-points/">http://www.legipermis.com/stages-points/</a></p>; yes yes it's in the index of google, this strange url includes the last ; to http://www.legipermis.com/stages-points/ I have already include a canonical tag by security, i would like to remove url with a 301 redirection and by remove this url through GWT (but the removal tool can't "eat' this kind of URL) Please consider the fact that i am not an expert about 301 redirections and regexps. No 301 redirect generator works properly for such a strange URL (which triggers content duplication corrected anyway with canonical tag). Thanks for your help.
Technical SEO | | LegiPermis0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
Why is Coyscape showing content duplication error even after implementing 301 redirect ?
We are maintaining the corporate website of one of our prestigious clients "FineTech Toolings" (http://www.finetechtoolings.in). Recently I had raised a question regarding "2 websites running paralley in 2 diferent domains, i.e. 1 organisation having 2 different websites on 2 different domains". Recently my domain changed from http://www.finetechtoolings.co.in to http://www.finetechtoolings.in via 301 redirect, but still I am facing content duplication issue as per Copyscape. Hence I am having a small doubt regarding the same. Please note the following question very carefully and provide me the exact problem and the solution for the same: Even though I have implemented 301 redirect (http://www.finetechtoolings.co.in is redirected to http://www.finetechtoolings.in), which is completely ok as per the SEO rules, why is copyscape still showing that duplicate content exists in the former website? I think I am clear enough with my question.
Technical SEO | | KDKini0 -
301 redirects don't work properly
Hello all, I've been working on 301 redirects for a bit and normally it's no problem but some seem to be going wrong. Redirect 301 /3-zits.html http://www.bankstellenshop.com/banken/3-zits.html This one works properly but the following one gives a very strange result as it goes to http://www.bankstellenshop.com/bankstellen.html/u (no idea where the .html comes from) Redirect 301 /bankstellen/u http://www.bankstellenshop.com/bankstellen/u.html Any idea what I'm doing wrong or what should change? Thanks in advance!
Technical SEO | | Kapottefietsband0 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
Where does Wordpress store the 301 redirects?
Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David
Technical SEO | | dballari0 -
301 redirect
What is a proper way to redirect any url containing a give word (anywhere in the url) to another sepcified url? Is it like this? RedirectMatch 301 ^thisword$ http://domain.com/newlocation
Technical SEO | | sesertin1