Content hubs vs blog
-
Hey all! I work for a large healthcare company. We're in the planning stages of redesigning our website, and the question came up of whether we needed to continue with the patient-focused blog at all when we could simply incorporate the blog articles into the service lines they best fit with (i.e. an article about feeding babies solid good would go under the pediatrics section of the website instead of the pediatrics section of the blog).Anybody have an opinion/insight on whether the articles would get better rankings being dispersed to the services sections of the website instead of concentrated on a blog? Or would good internal linking make the whole question moot?Thanks!
-
The Human Touch: Why You Might Need a Content Marketing Agency (Even in the Age of AI)
Hey everyone,
The rise of AI has everyone talking, and the world of content marketing is no exception. We've seen AI writing tools and content generators emerge, promising a quicker and easier way to churn out content. But are these tools enough? Today, I wanted to spark a discussion about the role of content marketing agencies and why, in many cases, the human touch is still irreplaceable.
Why a Content Marketing Agency?
Sure, AI tools can generate content at lightning speed. But creating content that truly resonates with your audience requires a deep understanding of their needs, pain points, and aspirations. Here's where a good content marketing agency comes in:
Strategic Planning: They'll work with you to develop a content strategy that aligns with your overall business goals and target audience. This goes beyond just keywords; it's about crafting a narrative that connects with your brand.
Content Expertise: Agencies house a team of experienced writers, editors, and content specialists with diverse skillsets. They can create a variety of content formats, from blog posts and infographics to video scripts and social media content, ensuring a cohesive brand voice across channels.
Industry Knowledge: A good agency will stay up-to-date on the latest industry trends and adapt your content strategy accordingly. They can help you identify content gaps and capitalize on emerging opportunities.
Data Analysis and Optimization: They'll track the performance of your content and use data insights to refine your strategy and optimize content for better results.
The Human Advantage Over AI:
While AI is impressive, it still lacks the following:
Creativity and Originality: AI-generated content can often feel formulaic and uninspired. A human writer can bring a creative spark, craft compelling narratives, and inject humor or storytelling where appropriate.
Brand Voice and Personality: A good agency understands the importance of maintaining a consistent brand voice across all content. AI still struggles to capture the subtle nuances that make your brand unique.
Emotional Connection: The best content evokes emotions and resonates with your audience on a deeper level. Human writers can tap into these emotions and craft content that truly connects.
Strategic Thinking and Flexibility: AI can't adapt to unforeseen circumstances or changing market trends. An agency can analyze the landscape, make strategic adjustments, and ensure your content remains relevant and impactful.
AI as a Tool, Not a Replacement:
Don't get me wrong, AI can be a valuable tool for content marketing. It can help generate ideas, automate tasks, and create basic content structures. But for truly effective content that drives results, the human touch is still essential.
What are your thoughts? Have you used a content marketing agency? How do you feel AI is impacting the content marketing landscape? Let's discuss! -
Both options have pros and cons. By embedding the articles into the relevant commercial sections you can burst the visibility of those sections (SEO). However, at the same time it will be harder to get backlinks from independent sources like blogs and news because they don't typically link to commercial contents.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content that's behind CSS..
For content that's been loaded onto the page.. but it requires a click for it to be revealed.. as in a slider, or a tab, to save space or for a page's organization.. what are your thoughts on Google counting or weighting this content? It would make sense for Google to give it partial or no weighting as if Google attributes the content to being there, its confusion for the user to land on the page and have to find it/click around to find it.. Sorry if this is an obvious question to SEOs.. I've always assumed as long as it was loaded, it'd be mostly counted.. but I'm beginning to doubt my assumption. Thanks!
On-Page Optimization | | speedcommerce0 -
Creating Content for over 50,000 Pages
Hi, Our site is a football (soccer) statistics sites. We gather information on upcoming games and post results of past games. At the moment we have over 50,000 pages of results each having in-game data displayed. The main problem I have is none of these match data pages has any text.Mostly tables of stats. Could anyone suggest a way of creating unique content for these pages? If I created some generic a paragraphic of text that changed based on stats and figures would this be seen as duplicate content?
On-Page Optimization | | jtatsubana0 -
Should blog tags be location specific?
I understand the concept of organizing blogs with categories, but how specific should the tags on blog posts be? i.e. "cosmetic dentist" vs. "cosmetic dentist san francisco" I'm specifically using Squarespace if that helps. Thanks!
On-Page Optimization | | ReaderSam0 -
Show or hide content in responsive design
Hi everybody! I'm trying to design the mobile version of an ecommerce with lots of filters in the menu (size, colours, material, etc.) I'd like to know if it's better for this kind of sites to use an m.version or a complete responsive design. I have analyzed my keywords and it's true that my website is founded in a really similiar way in both cases (desktop and mobile) so I wanted to design the whole site in responsive at first, but I'm afraid of being penalized if I hide content in the mobile version. This is why I'm thinking about making the responsive for desktop and tablets and the m. option as well, so as to hide menus and images. What's your advice? Thanks in advance!
On-Page Optimization | | esthergvent0 -
Mass Duplicate Content
Hi guys Now that the full crawl is complete I've found the following: http://www.trespass.co.uk/mens-onslow-02022 http://www.trespass.co.uk/mens-moora-01816 http://www.trespass.co.uk/site/writeReview?ProductID=1816 http://www.trespass.co.uk/site/writeReview?ProductID=2022 The first 2 duplicate content is easily fixed by writing better product descriptions for each product (a lot of hours needed) but still an easy fix. The last 2 are review pages for each product which are all the same except for the main h1 text. My thinking is to add no index and no follow to all of these review pages? The site will be changing to magento very soon and theres still a lot of work to do. If anyone has any other suggestions or can spot any other issues, its appreciated. Kind regards Robert
On-Page Optimization | | yournetbiz1 -
Duplicate content on domains we own
Hello! We are new to SEO and have a problem we have caused ourselves. We own two domains GoCentrix.com (old domain) and CallRingTalk.com (new domain that we want to SEO). The content was updated on both domains at about the same time. Both are identical with a few exceptions. Now that we are getting into SEO we now understand this to be a big issue. Is this a resolvable matter? At this point what is the best approach to handle this? So far we have considered a couple of options. 1. Change the copy, but on which site? Is one flagged as the original and the other duplicate? 2. Robots.txt noindex, nofollow on the old one. Any help is appreciated, thanks in advance!
On-Page Optimization | | CallRingTalk0 -
Depreciated content - Canononical, 301, or noindex?
I have a page that has existed on our website for many years, without ever being updated.This is what I would consider an "evergreen" content page, but it is now considered out of date and depreciated. It was never ranking high for any keyword in particular, but it is a page that has existed for many years. We have now created a more up-to-date version of the page, with much more informative content, a new URL, and of course it is SEO optimized. I am puzzled as to what I should do with my old page. Should I add a canononical link pointing it to the new updated page, or should I 301 redirect it to the new page, or should I no-index the old page? What are your thoughts and suggestions? I can give more information if needed. Thank you!!
On-Page Optimization | | jcph0 -
Blog On Domain Or Off?
Hi, Which do you think is more powerful ito SEO rankings for my domain? Should I make the blog part of my domain or should I create a blog on a seperate domain? Zane
On-Page Optimization | | Springboks0