I need help in doing Local SEO

[seopack.org.ofici3]

Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it.

Main question

The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
online clothing store in new york
online clothing store in los angeles or...

Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.

[sarahwalsh]

If you need help to improve your local SEO, then do spend the time building business citations, building very high-quality backlinks and writing content marketing; this is precisely what we did for a company which sells bath garden buildings, and we now sell a significant number of garden offices in this area because of our high-quality seo work

[Digibrewz]

SEO is all about making your website more reachable to search engines. SEO optimize your webpages in such a way that search engines recognize its value and make it rank higher. This involves creating high-quality content, keyword research, improved user experience, and most important is building a strong backlink profile.

Before learning about How SEO works, let's take a look at what are the different types of SEO.

Types of SEO

The different types of SEO that help in achieving the main goal of providing the best possible result to a user's search query are:

1. On-page SEO

   • Optimize key elements like title tags (60 characters with primary and secondary keywords), meta descriptions (160 characters), and URL structure.

   • Implement internal linking for improved navigation and SEO.

   • Create unique, high-quality content with relevant keywords and variants.

   • Conduct thorough keyword research and planning beforehand.

2. Off-page SEO

   • Focuses on external factors beyond your website.

   • Build high-quality backlinks to boost authority.

   • Gather customer testimonials and online feedback to enhance reputation.

   • Establish brand signals through social media and brand awareness strategies.

3. Local SEO

   • Targets regional search results for local businesses.

   • Ensure consistent Name, Address, and Phone Number (NAP) on your website.

   • Verify and update your Google Business Profile.

   • Optimize NAP information in local directories and social networks.

4. Technical SEO

   • Enhances website and server for search engine spiders.

   • Key elements include crawling, indexing, rendering, and site architecture.

   • Monitor site performance, address errors, and focus on:

     • Speed optimization

     • Correcting inaccuracies

     • Mobile-friendliness

     • Creating a sitemap

These types of SEO are essential components of a comprehensive SEO strategy.

HOW SEO WORKS?

Once you have understood the different types of SEO, let’s explore the process of how SEO works.

There are four main phases:

Phase 1: Crawling

• Search engines use web crawlers (bots) to find and index new website content.

• These bots follow links to discover and revisit pages for updates.

Phase 2: Indexing

• Search engines add pages to their index if they find them valuable during crawling.

• Indexing involves storing pages in a database for retrieval.

• Pages with useful and original information are typically indexed.

Phase 3: Ranking

• Ranking occurs after crawling and indexing.

• Web pages compete for positions in search results (SERP).

• Factors affecting ranking include page load speed, content quality, website reputation, and mobile-friendliness.

• SEO efforts influence a page's ranking over time.

Phase 4: Visibility

• SEO aims to improve a website's visibility.

• Poorly optimized sites struggle to stand out.

• Higher search visibility leads to better results in relevant search queries.

• A well-executed SEO strategy enhances online visibility, attracting more visitors.

[bryan08]

@ShaunMcLane said in I need help in doing Local SEO:

@seopack-org-ofici3
Hello!

To get started with local SEO for your client, you'll want to focus on a few key areas:

Google My Business (GMB) Optimization: Make sure your client's business is listed and accurately represented on Google My Business. This is crucial for appearing in local search results and Google Maps.

Local Keywords: Use keywords that include local identifiers, such as 'online clothing store in New York'. This helps in ranking for specific locations.

Local Citations: Ensure your client's business is listed in local directories and on relevant websites. Consistency in name, address, and phone number (NAP) across these listings is vital.

Reviews and Ratings: Encourage customers to leave reviews on your GMB profile and other relevant platforms. Positive reviews can significantly boost local search rankings.

Local Content: Create content that's relevant to the local audience your client is targeting. This could include local news, events, or guides.

While these tips are a great starting point, there's a lot more to explore in local SEO. I've actually written a detailed blog post titled "Atlanta SEO Mastery: Your Complete Guide to Winning Local Search" which you might find helpful. Although it's geared towards Atlanta businesses, the tactics and strategies discussed are applicable to any location. You can read it here: Atlanta SEO Mastery https://www.mclanetechnologies.com/blog/atlanta-seo-mastery-your-complete-guide-to-winning-local-search.

Hope this helps and best of luck with your SEO journey!

[bryan08]

@seopack-org-ofici3 said in I need help in doing Local SEO:

Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it.

Main question

The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
online clothing store in new york
online clothing store in los angeles or...

Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.

Sure, here's a simplified guide for improving local SEO for your T-shirt selling site https://crvscience.com/products/space-jelly-2023-bella-canvas-t-shirt:

Keywords:

Use words that locals might type into search engines when looking for T-shirts in your area.
Google My Business:

Set up or claim your Google My Business listing with accurate details about your T-shirt business.
Local Directories:

List your business on local directories like Yelp. Make sure your info is the same everywhere.
Local Content:

Create content about local stuff, like events or collaborations related to your T-shirts.
Reviews:

Ask happy customers to leave reviews. Respond politely to all reviews, good or bad.
Local Backlinks:

Get links from local websites or businesses.
Mobile-Friendly:

Make sure your website looks good and works well on phones.
Schema Markup:

Use local schema markup to give search engines clear info about your business.
Social Media:

Be active on local social media. Share T-shirt content and interact with the local community.
SEO Tools:

Use tools like Moz Local to help manage your local SEO.
Location Pages:

Create pages on your site for each location you serve.
Monitor and Adapt:

Keep an eye on your website's performance and adjust your strategy when needed.
Consistency is important. Keep your information updated, engage with your local community online, and adjust your strategy based on how your business and the local market change over time.

[bryan08]

Sure, here's a simplified guide for improving local SEO for your T-shirt selling site https://crvscience.com/products/space-jelly-2023-bella-canvas-t-shirt:

Keywords:

Use words that locals might type into search engines when looking for T-shirts in your area.
Google My Business:

Set up or claim your Google My Business listing with accurate details about your T-shirt business.
Local Directories:

List your business on local directories like Yelp. Make sure your info is the same everywhere.
Local Content:

Create content about local stuff, like events or collaborations related to your T-shirts.
Reviews:

Ask happy customers to leave reviews. Respond politely to all reviews, good or bad.
Local Backlinks:

Get links from local websites or businesses.
Mobile-Friendly:

Make sure your website looks good and works well on phones.
Schema Markup:

Use local schema markup to give search engines clear info about your business.
Social Media:

Be active on local social media. Share T-shirt content and interact with the local community.
SEO Tools:

Use tools like Moz Local to help manage your local SEO.
Location Pages:

Create pages on your site for each location you serve.
Monitor and Adapt:

Keep an eye on your website's performance and adjust your strategy when needed.
Consistency is important. Keep your information updated, engage with your local community online, and adjust your strategy based on how your business and the local market change over time.

[jaxsonadom]

Hey there! Welcome to the SEO world, and it's great that you're diving into local SEO, specifically in Denver. It's a fantastic way to boost visibility for your client's business.

For your main question about appearing in the top 3 Google Map results for different locations, here are some practical steps:

Google My Business (GMB): Ensure you have a well-optimized Google My Business listing for the actual location. Provide accurate information, use relevant categories, and encourage satisfied customers to leave positive reviews.

Local Keywords: Optimize your website content with local keywords, especially focusing on Denver. Create separate landing pages for each targeted location, using terms like "online clothing store in New York" or "online clothing store in Los Angeles."

On-Page SEO: Pay attention to on-page SEO elements, including title tags, meta descriptions, and header tags. Include your target locations and emphasize Denver naturally in the content.

Local Citations: Consistent business information across online directories and local citations is crucial. Ensure your business details are accurate and match the information on your GMB listing.

Backlinks: Build high-quality backlinks from local websites, relevant industry directories, and local news sources, especially those related to Denver. This can positively impact your local search visibility.

Local Content: Create engaging and valuable local content, with a specific focus on Denver. This could include blog posts, articles, or resources tailored to the Denver audience.

Social Media Presence: Be active on social media platforms and engage with the local Denver community. Share updates, promotions, and interact with your audience.

For learning resources, Moz and Google's own Local SEO Guide are excellent places to start. Additionally, there are various online courses on platforms like Udemy and Coursera that offer in-depth SEO training.

Best of luck with your Denver local SEO efforts! If you have any specific questions, feel free to ask.

[ShaunMcLane]

@seopack-org-ofici3
Hello!

To get started with local SEO for your client, you'll want to focus on a few key areas:

Google My Business (GMB) Optimization: Make sure your client's business is listed and accurately represented on Google My Business. This is crucial for appearing in local search results and Google Maps.

Local Keywords: Use keywords that include local identifiers, such as 'online clothing store in New York'. This helps in ranking for specific locations.

Local Citations: Ensure your client's business is listed in local directories and on relevant websites. Consistency in name, address, and phone number (NAP) across these listings is vital.

Reviews and Ratings: Encourage customers to leave reviews on your GMB profile and other relevant platforms. Positive reviews can significantly boost local search rankings.

Local Content: Create content that's relevant to the local audience your client is targeting. This could include local news, events, or guides.

While these tips are a great starting point, there's a lot more to explore in local SEO. I've actually written a detailed blog post titled "Atlanta SEO Mastery: Your Complete Guide to Winning Local Search" which you might find helpful. Although it's geared towards Atlanta businesses, the tactics and strategies discussed are applicable to any location. You can read it here: Atlanta SEO Mastery https://www.mclanetechnologies.com/blog/atlanta-seo-mastery-your-complete-guide-to-winning-local-search.

Hope this helps and best of luck with your SEO journey!

[luciferbenz826]

Welcome to the SEO world! For effective local SEO and Google Maps visibility:

Optimize your Google My Business listing with accurate info.
Conduct local keyword research for each target location.
Ensure on-page optimization with location-specific content.
Build local citations and backlinks from reputable sources.
Consistency and local relevance are key. Good luck!

[AdiosAmigos]

and remember, in the case of local positioning, the most important thing is visibility in local search results. And therefore - on traffic and customers from a specific location. It is therefore necessary to choose the right keywords. Those that will contain the name of the city, district or voivodeship.

mechanik Goleniów

[faskbabas]

Absolutely, focusing on these strategies can significantly enhance your local online visibility. It's all about optimizing your Google My Business, using local keywords, ensuring consistent NAP, encouraging positive reviews, getting listed in directories, mobile optimization, creating local content, engaging on social media, including location-specific details on your site, and tracking analytics for better insights. This holistic approach improves your chances of connecting with local customers online.

[John-Assaraf]

Certainly! If you need help with Local SEO, focus on:

Google My Business:

Claim and optimize your Google My Business listing with accurate information about your business.
Local Keywords:

Use local keywords in your website content, meta tags, and headings to target your specific location.
NAP Consistency:

Ensure consistent Name, Address, and Phone number (NAP) across online directories and your website.
Customer Reviews:

Encourage positive customer reviews on platforms like Google, Yelp, and others to build trust.
Local Citations:

Get listed in local directories and websites relevant to your industry to boost local visibility.
Mobile Optimization:

Optimize your website for mobile devices as many local searches happen on smartphones.
Local Content:

Create content relevant to your local audience, including local events, news, and topics.
Social Media Presence:

Be active on social media platforms, engaging with the local community and sharing local content.
Website Localization:

Include location-specific information on your website, such as service areas and contact details.
Track Analytics:

Monitor website analytics to understand local search performance and make adjustments.
By focusing on these aspects, you'll improve your local online presence and increase the chances of being discovered by local customers.

[Abhishekdebnath]

Hello,
Local SEO is a critical component for businesses aiming to establish a strong presence in their local market. Drawing from my experience in this field, I've implemented various strategies that have proven effective. You can view some of my work on this [hyperlinked page].

Two key points I always focus on for successful Local SEO implementation are:

1. Optimization of Google My Business (GMB): For any local SEO strategy, GMB is indispensable. It's not just about listing your business, but optimizing it with accurate and detailed information. This includes ensuring your business name, address, and phone number (NAP) are consistent across the web, adding high-quality images, and updating operational hours. In my previous projects, I've seen a significant boost in local search visibility by meticulously optimizing GMB listings, engaging with customer reviews, and using Google Posts to keep information up-to-date and relevant.

2. Local Keyword Optimization: Understanding and leveraging local search terms is vital. This involves researching keywords that reflect local search queries and integrating them into website content, meta tags, and URLs. For instance, in my last Local SEO gig, I focused on incorporating region-specific keywords and phrases, which resulted in enhanced local search rankings and increased organic traffic. This approach not only helps in ranking higher in local search results but also in connecting with a more targeted audience.

I believe Local SEO requires a strategic approach tailored to your business’s local context. By focusing on these areas (and some more, which I will divulge into, when we discuss this in detail), you can significantly improve your visibility in local search results, thereby attracting more customers to your business! If want to know more you can follow my work which I have done on this page.

[consultorseojg]

@patin10 Hello, how are you, what happened to you was one of the changes that Google is making, especially for pages that have a lot of cannibalization, which is what I can realize could have happened to you or that they injected you with phishing and you didn't realize it. . I think you should start over and go hard at SEO in addition to debugging with disalow. Regards

[jsmyth]

I think you should first create google business profiles in your target locations, I know some business have "virtually addresses" or virtual offices just to create their local google business profile, proximity is the biggest factor in map results, and if you dont have a google business profile in your target area, its very unlikely that your website/business will show up in the map pack.

After that , as @designmediaUSA has suggested, just research how your competitors are doing and try to copy their strategy, You can check what are the top business in a specific area for your keyword using https://www.gmbradar.com/, It will show rankings of your business and also your top competitors, analyze your top competitors and create a local SEO strategy accordingly, I think it will give you a good starting point..

[JakeVol23]

The first thing you have to do is to place information on the location on the website, and have the name of the city/region in the titles.

Then you will have to promote yourself in local groups. Facebook groups in the area, local sites and local registries.

[mattguitar99]

I think what we did with https://practicebloom.com/ was a great idea. We were in the dumps completely and then we started running some very aggressive posting, like 10 times a day in Facebook, tik tok and other socials with a link back to our site, it pushed our traffic up from 50 to 500 hits a month and brought up all our keywords. I know it sounds off base, but it's a popularity contest with Google. Aggregate traffic is Key!

[webduh]

WEBDUH SEO

[mansirana]

You can do multiple location SEO using the following steps:

1. Sign in to Google My Business and access your dashboard
2. Go to the “Add business” drop-down menu
3. Click “Import Businesses”
4. Download the given template, fill out all the information for your locations, and import
5. Verify all listings

Submit your verification form and wait for Google for approving it.

I hope you found my answer useful. I have also written a blog on local SEO which you can check here:
https://mansirana.com/local-seo-guide/

[designmediaUSA]

@patin10
I'm not sure what but I feel like you might have a technical issue.
You got about 23k backlinks but they are all from 500 different IPs and 543 unique domains. So your backlinks are extremely suspicious.
You may want to check with the search console. You do not normally get penalized because of the backlinks but they may have removed the effects of those backlinks. So if you only rely on the backlinks as your ranking factor, you might not rank anymore and there is no easy way to tell if you didn't get penalized.
Here is a short article for you to read to learn how to rank without owning thousands of backlinks.
Good luck

[patin10]

Good afternoon Keneth, something is happening to me with my AvendanoDesign. I have always come out in the first places in google for more than 20 years and a few months ago the index simply disappeared from the search and now only the external pages are positioned. do you have any idea how to fix it?

your comments would be very helpful for me

[mansirana]

You can do multiple location SEO using the following steps:

1. Sign in to Google My Business and access your dashboard
2. Go to the “Add business” drop-down menu
3. Click “Import Businesses”
4. Download the given template, fill out all the information for your locations, and import
5. Verify all listings

Submit your verification form and wait for Google for approving it.

I hope you found my answer useful. I have also written a blog on local SEO which you can check here:
https://mansirana.com/local-seo-guide/

[webduh]

@seopack-org-ofici3 I have some Tips I can help a lost I am at Webduh

[designmediaUSA]

@seopack-org-ofici3

9 Quick Tips from a St Louis Digital Marketing Agency

Everyone is interested in online presence management these days, and there are tons of resources to learn about it. But at some point, you need to transform that enthusiasm into results. If you’re looking to grow your business online and not ready to hire professional digital marketing agencies yet, here are 9 tips to get you started on your own:

Research your top competitors, solve their marketing strategy, and make something better:

Embrace the competition! It is well known that the best way to learn is by doing, but how do you figure out the best way to do things? We will tell you that you do not need to re-invent the wheel. The best way to answer this question is to do the research and find out what your competitors are doing so you can find out where you fall short. Many people do not view competition as a friend, but rather as a threat to their business. While this may create a negative relationship with your competitors, it is still vital to understand their perspective and how this information can be used to build a better business.

SEO tools, that SEO agencies are using, to run your competitor research may cost from a few hundred dollars a month to a few thousand dollars but Google is a really good free alternative to use if you know how to use it.

Let’s say we are a plumbing company in St Louis, We have our website but trying to see what other people doing in our industry. A simple Google search can provide the answer.

READ MORE

[zaid-mindmajix]

@seopack-org-ofici3
Well for local SEO, first optimize your site and as well as your competitor's site then you will get a brief idea of what to add as per your local cities. The next thing is GMB (Google My Business) for absolute local SEO, create your profile as per locations, add events about your business, add products, add services that you are providing.

Insert your main keyword with the city name in the GMB while publishing your services or products it may help you in ranking.

Thanks and Cheers
Zaid

[HayleyBowyer]

@joelx great answer! Thanks for contributing!

[JoelX]

To stand out in the Local Map Pack, you are going to need to have a very well optimized profile. There are many articles, like this one https://coalitiontechnologies.com/blog/how-to-optimize-your-google-my-business-location, with tips on how to do that.

However, the Google My Business Profile mostly only helps you rank in the local area. If you have your physical store in New York, you can rank in the map pack for New York related queries, but not likely for other cities like Los Angeles.

Since you can deliver the products to other locations though, you could try utilizing the Service Areas feature to add in a list of cities the business serves. This may help to achieve what you are describing for some low competition search queries, however it doesn't guarantee that you will rank in the Local Map Pack for other cities since you don’t have a dedicated location there and more relevant and authoritative businesses in those cities will easily outrank you.

If it's not important necessarily what is ranking (organic search result or a map pack result), there is always the option to create several landing pages on the store’s website that are optimized for your desired local search terms (online clothing store in: los angeles, miami, atlanta, chicago, etc.)
Again, you’ll be competing with everyone else to get those top ranking positions, but that would be one way to try to get there. Good luck!

[MiriamEllis]

Hello there! You've come to the right place. Local SEO hinges on the physical location of your business and its customers. If you have a physical store in NYC, you can work towards competing for visibility in Google's local packs for users and queries surrounding that city. If you have a physical location in LA, same story.
What you can't do is hope your NYC store will show up for users in LA. Local search doesn't work that way. Rather, you'd need to pursue organic rankings and paid advertising in markets where your business lacks a physical location.
_Moz just published the Essential Local SEO Strategy Guide, which will teach you all the basics of local SEO for free! Hope it helps: _https://moz.com/local-seo-guide