Main Site and eCommerce Site URLs for SEO
-
My client currently has a main website on a url and an eCommerce site on a subdomain. The eCommerce site is currently not mobile friendly, has images that are too small and are problematic - and I believe it negates some of the SEO work we do for them. I had to turn off Google Shopping ads because the quality score was so low. That being said, they are rebuilding a shopping cart on a new platform that will be mobile friendly BUT the images are going to be tiny until they slowly replace images over several months. Would you keep the shopping cart on a subdomain, or make it part of the main website URL? Can it negatively impact the progress we have made on the main site SEO.
-
@jerrico1 said in Main Site and eCommerce Site URLs for SEO:
When deciding whether to keep the shopping cart on a subdomain or integrate it into the main website URL, you need to consider the SEO implications. Handling a similar website, 'Myposhaakh', which sells women's sarees and salwars, etc., I discovered that integrating the shopping cart into the main website URL significantly improved search engine rankings and the overall user experience.If the main site has already established SEO progress, moving the shopping cart to the main domain could leverage this existing authority to enhance the shop's visibility. • On the other hand, maintaining the shopping cart on a subdomain might necessitate separate SEO strategies to establish its authority from scratch, posing a more challenging and time-consuming task.
Since the new shopping cart will be mobile-friendly, integrating it into the main domain could offer a seamless user experience, which is a crucial ranking factor. In short, the decision should align with the overall business goals, technical feasibility, and strive to provide the best user experience possible.
Integrating the shopping cart into the main website URL could be advantageous for SEO and user experience, as long as the transition is carefully handled to maintain the existing SEO value. In summary, ensuring that all redirects are correctly configured and promptly address any potential issues is crucial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | WillyGx0 -
URLs too long, but run an eCommerce site
Hi, When I started out I was pretty green to SEO, and didn't consider the usability/SEO impact of URL structure. Flash forward, I'm 5 years deep into using the following: mysite.com/downloads/category/premium-downloads/sub-category/ ("category" is quite literally one rung on the link - thanks, WordPress - however "sub-category" is a placeholder) I run a digital downloads store, and I now have 100s ofinternal links beholden to this hideous category linking structure. Not to mention external links at Google Ads, etc. I would LOVE to change this, but if I were to do so, what should I consider? For instance, is there a checklist for making a change like this? I was thinking of changing it to something like the following: mysite.com/shop/c/premium/sub-category/ And also, how much damage, if any, would this be doing to my SEO? Thanks in advance,
Technical SEO | | LouCommaTheCreator
Lou1 -
If a URL canonically points to another link, is that URL indexed?
Hi, I have two URL both talking about keyword phrase 'counting aggregated cells' The first URL has canonical link pointing to the second URL, but if one searches for 'counting aggregated cells' both URLs are shown in the results. The first URL is the pdf, and i need only second URL (the landing page) to be shown in the search results. The canonical links should tell Google which URL to index, i don't understand why both URLs are present in search results? Is 'noindex' for the first URL only solution? I am using Yoast SEO for my website. Thank you for the answers.
Technical SEO | | Chemometec0 -
Canonical URL
Hi there Our website www.snowbusiness.com has a non www version and this one has 398 backlinks. What is the best way of transfering this link value if i establish the www. address as the canonical URL? Thanks, Ben
Technical SEO | | SnowFX0 -
Redirect old URL's from referring sites?
Hi I have just came across some URL's from the previous web designer and the site structure has now changed. There are some links on the web however that are still pointing at the old deep weblinks. Without having to contact each site it there a way to automatically sort the links from the old structure www.mydomain.com/show/english/index.aspx to just www.mydomain.com Many Thanks
Technical SEO | | ocelot0 -
What to do with extremely high number of URLs on your site?
Here is the situation: The site has tons of business and personal profiles, the information needed to be categorized as such directories were created in an attempt to keep the URL structure clean - so for example: www.abc.com/product/um/name-here/city-name/state/lastname:3458765 Each profile has a unique ID#, and for some reason there needed to be a category for a user in this case /um/ stands for user name. Webmaster tool steps to resolve state to use an rel=canonical which can be done for that directory /um/ but I am concerned about the bot not being able to find the other pages beyond that directory, like the profile name, city, state associated. So I guess my ultimate question is if I use rel=canonical will the rest of the content not get crawled or indexed as well?
Technical SEO | | TLO0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0 -
Importance of SEO Friendly URLs
Hey SEOZ! How important do you all think SEO friendly URLs are to SEO. Here is an example: Non: http://www.domain.com/cart.php?m=product_detail&p=2964 Friendly: http://www.domain.com/product_name_here.html I have always heard mixed reviews but did an experiment comparing results on the same domain and actually noticed quite a difference with the friendly ones. Thanks!
Technical SEO | | 6thirty0