GOOGLE SERP HELP

[Johndavisx]

hey guys - a new member here, and huge issue i can't seem to wrap my head around where i could really use yalls help!

I oversee about a couple firemen in my local neighborhood - however the issue lies in this:

Lets say theres 50 firmen total

if i look up lets say his name is 'john james fireman' on google then him and his GMB appears - great awesome, right?
Well then, if I search a second employee lets say her name is jill jansen and i look up 'Jill Jansen fireman' what happens is that john james GMB appears when i search her name

then lets say i search another employee - calling him "jake bo" - if i look up "jake bo fireman" john james GMB STILL shows up - even though no where are there names related

THEN the confusing part is that he only appears for select employees, not all of them. I don't know if this a metatagging issue, i went through his content seo and nothing seems to trigger it, so im at a loss - Any help would be greatly appreciated

[MiriamEllis]

@johndavisx Hi John! So glad you brought your question to the forum. I'd like to start by asking a question which I'm hoping you can answer for me. Are you saying you are creating Google My Business listings for individual firefighters or am I misunderstanding the exact scenario you are describing? I wondered if maybe you are using "firemen" just as a placeholder or something like that. Please, let me know and I hope you'll get good help here!