Best Ways to Use Moz to Increase Rankings

[ForestGT]

Hello,

I work for an online retailer and I have been using Moz for a few weeks now but have had limited success so I wanted to ask how I could better spend my time on this platform. I have been focusing heavily on the Page Optimization tool which has allowed me to rank high on the Google Shopping's Free Listings but it seems to have had little to no impact on the Google All search itself over those weeks. Perhaps I'm not utilizing it properly? I tend to focus on relevant keywords with high volume as identified by the Keyword Explorer tool. Alternatively, is there a Moz tool that might be more helpful? I can provide additional details or specific examples if needed.

Thank you for your consideration,
Forest

[GPainter]

Hey ForestGT,

Moz is just a tool so unfortunately it wont help you rank, what it is helpful for is identifying opportunities - sounds like you've been doing that via the page optimization tool. It is also really helpful for letting you know if you've done something what impact that may have had e.g. if you've created some content did it gain some links?

SEO doesn't really have one thing to help rank its a combination of things and keeping track of what you are doing and what impact they are having is where Moz might be able to help. Sorry its taken a while to get a response I don't check into Q&A as much as I like as the interface became a bit more tricky!

I hope that helps and don't give up hope! If you're still feeling lost try to Moz guide on SEO and look at one keyword that's not too hard on competition and be patient ranking can take weeks sometimes months!