The Importance of Bold Keywords in SEO?
-
Hi all,
Recently I came cross an RV lifestyle blog named RVing Trends. The website features high-quality contents about handy RV camping tips & guides, and in-depth RV product reviews. They seem to spend a lot of effort on the content quality. I've followed this website for a few months and can see they've been producing 3,000-5,000 word length contents regularly.
One thing I notice is that they emphasize the main keyword as bold in almost the posts. You can check 1 sample here about RV mattress reviews. Just want to ask for your opinions about the efficiency of this technique and is the keyword density still important for blog content to rank well in Google.
Thanks!
-
Hi, we dont think that by making the text bold enhances the SEO much. its just about writing high-quality content marketing, which has a lot of quality links pointing to it, this will help improve the organic SEO, hope this helps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword difficulty (KD) in the Swiss market's
What are the most effective strategies for managing keyword difficulty (KD) in the Swiss market's competitive landscape, considering factors such as language variations, regional preferences, and search engine algorithms?
Keyword Research | | digitavision22880 -
Targeting several keywords at once.
Curious how some of you are able to target several keywords on one same page, for instance for the page www.tutoroo.co/arabic-tutor-dubai we aim to rank first on Google for keywords such as "Arabic tutor" and "Arabic teacher" but also for "learn Arabic" or "learning Arabic". How do you rank up number 1 for several phrase keywords without jeopardizing current rankings?
Intermediate & Advanced SEO | | nicolasvhe1 -
Blog article cannibalizes our home page
Hello there, We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on. Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once. We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords. While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it. My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article? Thanks a lot, Pascal
Technical SEO | | Maximuxxx1 -
Silo Structure Question
Hi guys I'm trying to implement silos on a new website. I'm confused. SEO experts say you should first research all your keyphrases (done that) and then only create 1 page per keyphrase. I can see this makes sense if you did e.g. Italian Cooking - then did sub posts like Norther Italian Cooking, Vegetarian Italian Cooking etc - because those sub posts also contain the main keyphrase 'Italian Cooking'. Where I get confused, is they then have pages e.g. Pasta Dough. I can't quite see the benefit of having a sub post that is essentially about something (semantically) unrelated to the main page keyphrase we are trying to optimize on. I could understand doing a post e.g. 'Pasta Dough in Italian Cooking'. That page would be related and I can then see how the links from that page would have relevance for Google. But just Pasta Dough? In 1 siloing example I saw a main topic of Websites. Under that they had things like Website Design, Website Building, which make sense. Then they have 'Online Shop' as a sub-post. It's only related if you know it's related. Am I missing the point here? Is the point NOT to necessarily create pages related to the exact keyphrase, but instead create pages with a view to creating relevant links on those subpages to the main page? I hope someone understands the confusion here. I think my head is still stuck in mininets from 20 years ago 🙂 Any help would be very appreciated, many thanks.
Competitive Research | | ManM0untain2 -
Inbound links with malicious anchor text. Negative seo attack
Hi, What to do with more than 300 links with a malicious anchor text that has nothing to do with my content. I am disavowing those links for the last 5 years. Some of them are directed to URLs that have been changed more than 8 years ago. How can I block this malicious behavior? Thanks in advance
White Hat / Black Hat SEO | | Arlinaite470 -
3 word brand name + SEO. Will I be losing out on organic searches with spaces?
Hello, Starting a new website and the company name has three words. We've made the decision for the brand guide that we will not have spaces when the name is included in copy. Are we going to have difficulties ranking for both instances? Thanks
White Hat / Black Hat SEO | | jessicarechkemmer0 -
Surely this cannot be a good SEO technique?
I have a client whose competitor has great positions in Google, and a quick look at the meta data revealed this (I removed the company name): I'd love some opinions on this. My gut feel tells me this is spammy. But all my client sees is that this site is on page 1! ~Caro
White Hat / Black Hat SEO | | Caro-O0 -
Would you consider this keyword spam?
See these pages that we've created to rank. There are 3 types: Designed to be topic-specific:
White Hat / Black Hat SEO | | Mase
https://www.upcounsel.com/lawyers/trademark Designed to be location-specific:
https://www.upcounsel.com/lawyers/san-francisco Designed to be a combo of both topic & location:
https://www.upcounsel.com/lawyers/san-francisco-real-estate Are the keywords at the bottom too many and considered keyword spam? Any other SEO tips on these pages? I'm thinking about making them a bit more hierarchical, so there can be breadcrumbs and you could click back to San Francisco Lawyers from San Francisco Real Estate Lawyers. Good examples of sites that have dome structures like this really well?0