Unsolved Getting keywords to rank on new landing pages
-
I've built new landing pages for a website, and have loaded them with researched keywords in the content, alt image attributes and metas etc - but, after a number of crawls, the keywords are currently being matched to other existing web pages on the website.
Does anyone have any advice on 'unlatching' these keywords from these pages, and instead getting them to match with pages that have been optimised for them?
Many thanks!
-
Just to confirm I understand correctly, you've built new landing pages for some of your target keywords, but Google is still ranking the old pages?
This could be for one of a few reasons:
- Google has not yet discovered the new pages (check in Google Search Console)
- Your old pages are relevant to the same terms, but more authoritative, due to the links they have from your other pages, or external pages
- There is some other issue with your new pages (noindex tag or similar)
It sounds like the 2nd issue is most likely - so you'd need to make sure that your older pages are targeting distinct, unique terms, to avoid overlap. That said, as your older pages are likely more authoritative, it could make more sense to redirect them, or just re-use the old URL.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Big Ranking fluctuations
Hi all, 👉 we need your help/expertise. For a longer period of time we (https://bluebillywig.com) experience huge increases and decreases on a day/week ly basis for our keywords. We are moving from positions in the top 3 to positions in the top 50. The site has been fully screened for technical issues, indexation problems and we have also checked the positions of competitors (where we do not see the fluctuations). Example keywords where we see the issue: Gepersonaliseerde video Video content protection. See screenshots example bbw.png BBW-example.png If somebody has any suggestions, let us know.
SEO Tactics | | Watvindthidde
Thank you so much for your time and advice.1 -
Questions about putting 2-3 keywords in title tag.
Hi there, what is the best way to decide the keywords to be used in title tag?
Web Design | | lucybish0 -
Keyword List stuck on "Gathering Metrics"
Hello! I set up a keyword list over a week ago and the majority of the keywords still say "Gathering Metrics." Any advice on how to get this data to populate? Thanks!
Keyword Research | | mollykathariner_ms0 -
Blog article cannibalizes our home page
Hello there, We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on. Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once. We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords. While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it. My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article? Thanks a lot, Pascal
Technical SEO | | Maximuxxx1 -
Unsolved Can I get Moz keywords via API?
Hi, my boss is asking if you "have any API for keyword research -- e.g., as soon as a user creates a card title in [our application], we can auto-recommend keywords from Moz within [the application]. I shared a link with him to your Links API page, but he says he doesn't think that API does the above. Can you help? Thank you, Renae
API | | CarolinaRen0 -
Local Vs Organic Search Keyword Ranking
This isn't a question. It's a simple suggestion that I'm hoping will inspire a change at Seomoz. I love what this site does. What it helps us do as community. What it helps us achieve collectively. This suggestion is based on that love... I think we all can agree that the rankings between local reviews and organic reviews are very different beasts entirely. They should then be treated this way within the Seomoz data with separate reports. The vast majority of reputable small businesses don't care about national rankings, but would rather get to the top of the local charts with their 5-star reviews. Can you imagine the power of a report that is dedicated to helping you shape your client's results to achieve this? I like seeing the results of local in the keyword report, but we need a report dedicated to local search to make a difference in our rankings. With all of the recent chatter on local search, I'm surprised this isn't already available.
Moz Pro | | TheCTC0 -
Massive Rank Changes in Bing/Yahoo Only - What's up w/ Rank Tracker?
I'll be honest, it's pretty shameful how little attention I give Bing and Yahoo. But something recently caught my eye - I have a client who according to rank tracker is all over the place in yahoo/bing...up 20 positions for some kw's, down 12 for others...meanwhile Google's holding steady, and Google data seems mostly accurate - with one exception of showing 46th position for an exact match branded search that they're #1 for. I know Rank Tracker has been going through some fine tuning, right? I don't manually check Yahoo/Bing - I can't imagine those #'s are accurate though. Am I right to assume it's incorrect data? Just curious, any insight would be much appreciated. Thanks
Moz Pro | | SVmedia0