Reciprocal Backlinks
-
Hi all,
We've just started looking into backlinks for our website, and we're...a bit overwhelmed to say at least.
We thought the best way to start with backlinks is to reach out to our industry partners, and ask them to put a link to our website on theirs (in a blog, or a relevant page of course), as it's relevant for users.
However, the question we almost always get is, can you do the same and link back to our website?
How does google look at reciprocal links? We think they can be seen as a 'transaction of links' and not have as much link juice as links which aren't reciprocal.
Is there any best practice for how to approach this?
Thank you in advance.
Diana
-
Reciprocal Backlinks is considered as a good idea because it will help you get more links and thus more traffic, while at the same time, you will be helping others with their SEO .If you have a blog or website, consider including your articles on other blogs as well. This way, you will get exposure to new readers and also provide value to the owners of the websites that publish your content.
-
@tom-capper Hi Tom, thank you so much for taking the time to reply.
I thought this is the case...as long as it's genuine and valuable, we should get away with it.
Diana -
Hi Diana
This is common practice, but technically, can get you penalised - https://www.searchenginejournal.com/google-policy-link-exchange/413049/
In reality I think you'll get away with it as long as the links in both directions are genuinely useful and likely to be something the user is looking for. Of course, no guarantees, and that's a very subjective line.
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
Backlinks 101, one or multiple?
Analyzing a competitor backlink profile I noticed they have the habit of adding multiple links to the guest post/advertorial they get, one link to their site, plus some links to authority site like wikipedia and institutional websites. Is there anyone with some data, testing, and so on, supporting this? I can see their SERP positioning is very good, but they spent a lot of money on quite expensive links, so I don't know if it's the DA of the linking domains or the multiple links making the difference. Anyone has an idea?
Link Building | | max.favilli0 -
What backlink is better?
Hi Guys I recently helped out a friend with some marketing advice and to do me a favour back he said that he'll put a link on his site back to my website. Just some background on the site, it is very high quality with DA of 71 with each blog post/inner page having roughly PA of 45, it's been online for 15 years and has nearly 4,000 indexed pages and 10,000 links. Anyway my question is would it be better to get a sitewide link in a sidebar that is displayed on every page of his website or would it be better to write a blog post on the site that links back to mine? Thanks
Link Building | | jackalancurtis1 -
Do backlinks which contain parameters pass value
For some of our partners, we use our own tracking string in the url i.e. www.mysite.com/landingpage.html?partner=123456 . This has caused backlinks to be created to our site containing the partner string. I was wondering if these links would pass value to www.mysite.com/landingpage.html and the tracking parameters would be ignored or would Google treat www.mysite.com/landingpage.html?partner=123456 as its own page. If it did treat it as a seperate page, could you reclaim some of it using the canoncial tag?
Link Building | | L_F0 -
Do backlinks take effect as soon as they are crawled?
i have got 3 really good backlinks to a site of mine in the last month, however they have had no obvious effect yet. they are dofollow, all from county council websites, and I can see the backlinks in webmaster tools. does this mean that their seo affect has already been applied?
Link Building | | lethal0r0 -
Backlinks on an older domain which is now 301
Hi What is the best way to see what backlinks one of my domains has pointing at it? It is an older domain and is no longer being used for marketing purposes and has a 301 redirect on it. However when looking at this older domain in opensiteexplorer it does not show what the links are because it redirects to the newer domain name
Link Building | | ocelot0 -
Backlinks: What are they really and how can I create them.
I am relatively new to the SEO world, and I want to build backlinks linking to our main site. My preferred way to create backlinks is by adding them in my blog comments or forum responses. I am an active participant in a large number of blogs/forums related to our field and I would like to add relevant backlinks in the comments/answers I post. I originally thought that a backlink was just a link, but none of the links that I have added to blogs like that have been recognized as backlinks. https://www.dynaread.com/ Why is this so? I know now that good backlink would be something like: Dynaread is a science based dyslexia remediation program for older struggling readers. However I have no idea how to add this types of links to blog comments or forum pages where there is no link tool. Do I have to do something with HTML? Please explain briefly what a backlink really is and most importantly how I can create them. Thank you in advance for your help! Joy P.S if you have suggestions about some resources where I can learn more about the subject please let me know. I love to learn more.
Link Building | | Dynaread0