Custom Events Not Showing in GA4
-
I have some experience in successfully creating custom events for GA4 via Tag Manager, but I have one account where my events are firing in GTM but not showing at all in GA4 (not real time or anywhere). I have twice done them over and published my changes but still no luck. Any ideas what else the issue can be? There are no internal filters at the moment. Thank you.
-
If you've set up custom events in Google Tag Manager (GTM) and they're not showing up in Google Analytics 4 (GA4), here are a few simple steps to troubleshoot:
Check Configuration in GTM:
Ensure that the tags and triggers for your custom events are set up correctly in GTM.
Verify that the triggers are firing as expected in the GTM preview mode.
Preview Mode in GA4:Use the preview mode in GA4 to check if the events are being received. Open your website, enable the GA4 preview mode, and see if events are triggered.
Real-Time Events in GA4:Check the "Realtime" section in GA4 to see if your events are showing up. Sometimes there might be a delay, so wait a few minutes after triggering an event.
Check Debugging in GTM:Use the GTM debugging console to check if there are any errors or issues when the tags are fired. Look for error messages that could indicate a problem.
Tag Version and Publishing:Confirm that the correct version of the GTM container is published. Sometimes changes might not take effect if the correct version is not published.
Network Requests:Use browser developer tools to inspect network requests. Look for requests to the GA4 endpoint and check if your events are included in those requests.
GA4 Configuration:Double-check your GA4 configuration to make sure you are looking at the correct property, and that the events are not filtered out due to any configuration settings in GA4.
User Permissions:Ensure that your GA4 user account has the necessary permissions to view the events. Check if there are any filters or settings restricting the visibility of events.
Ad Blockers and Browser Extensions:Some ad blockers or browser extensions may interfere with the tracking. Disable them temporarily to see if it makes a difference.
Event Names and Parameters:Ensure that the event names and parameters you are sending match the configuration in GA4. Mismatched names can lead to events not being recognized.
If after going through these steps, the issue persists, it might be helpful to consult the GTM and GA4 documentation for any specific known issues or troubleshooting steps related to your setup. -
If you've set up custom events in Google Tag Manager (GTM) and they're not showing up in Google Analytics 4 (GA4), here are a few simple steps to troubleshoot:
Check Configuration in GTM:
Ensure that the tags and triggers for your custom events are set up correctly in GTM.
Verify that the triggers are firing as expected in the GTM preview mode.
Preview Mode in GA4:Use the preview mode in GA4 to check if the events are being received. Open your website, enable the GA4 preview mode, and see if events are triggered.
Real-Time Events in GA4:Check the "Realtime" section in GA4 to see if your events are showing up. Sometimes there might be a delay, so wait a few minutes after triggering an event.
Check Debugging in GTM:Use the GTM debugging console to check if there are any errors or issues when the tags are fired. Look for error messages that could indicate a problem.
Tag Version and Publishing:Confirm that the correct version of the GTM container is published. Sometimes changes might not take effect if the correct version is not published.
Network Requests:Use browser developer tools to inspect network requests. Look for requests to the GA4 endpoint and check if your events are included in those requests.
GA4 Configuration:Double-check your GA4 configuration to make sure you are looking at the correct property, and that the events are not filtered out due to any configuration settings in GA4.
User Permissions:Ensure that your GA4 user account has the necessary permissions to view the events. Check if there are any filters or settings restricting the visibility of events.
Ad Blockers and Browser Extensions:Some ad blockers or browser extensions may interfere with the tracking. Disable them temporarily to see if it makes a difference.
Event Names and Parameters:Ensure that the event names and parameters you are sending match the configuration in GA4. Mismatched names can lead to events not being recognized.
If after going through these steps, the issue persists, it might be helpful to consult the GTM and GA4 documentation for any specific known issues or troubleshooting steps related to your setup.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ga4 workaround?
I switched to GA4 but because I also turned off UA, Moz traffic analysis is now flatlining. Whatʻs the workaround here?
Reporting & Analytics | | peterkay0 -
Making the change to GA4?
We have a few clients we routinely do SEO work for, and we have campaigns set up for them here. However, with the change to GA4, how is that going to impact those campaigns? How do we make that switch? Where do we go for that? And how do we set up future campaigns for GA4? Right now it looks like the only option is still for UA, but the switch happens in less than three months, which is a little unnerving.
Reporting & Analytics | | buckii_modernoffice0 -
GA 4 Question
What differences are you typically seeing in Google Analytics 4 compared to UA? For one site I have, UA says there were 2,342 new users. GA4 says there were 1,899 new users for the same time period. Does that seem like a normal amount of difference between the two platforms?
Reporting & Analytics | | emilycarimus1 -
Fire a tag when element is loaded on page (Google Tag Manager)
I'm using an Element Visibility trigger to track a value that appears on a page. However, I want to track this value even when the user doesn't scroll to the area of the page where the element is (i.e. when the page is loaded, and the value is displayed below the fold, but the user doesn't scroll down there). Is there a way of doing this
Reporting & Analytics | | RWesley0 -
Tracking Pop Up Form Submission Events with GTM
Hello, I'm currently tracking contact form submissions any time a user clicks 'Submit' on a pop-up form. Once the form is submitted, the URL of the page remains the same (there is no /thank-you page or such like), hence needing to fire the Event based on a click. Problem is, even if the form is not actually submitted and a user just clicks the Submit button without filling in the fields, the Event will still fire. I know there is a way to ensure the Event ONLY fires when the form is actually submitted for real, but I don't know how to implement that in GTM. Any help most appreciated 🙂 Cheers, Gill.
Reporting & Analytics | | Cannetastic0 -
Is it possible to have a GA event and a GA virtual pageview fire off of the same click?
If we can only choose one, we'll likely go with the Event, but I'm hoping we'll be able to do both and gather more data about when certain pages (even if they are virtual) are viewed in the path to conversion.
Reporting & Analytics | | KNect3650 -
Why am I showing a difference in Goal completion for Adwords and Analytics?
I have conversion tracking setup for Adwords and Goal tracking setup in Analytics. There is a large discrepancy between the two. Anyone have any ideas?
Reporting & Analytics | | EcommerceSite0 -
Tracking an onpage 'event'
Hi all Wondering if anyone could help out with this one please. My client is a government backed free internet safety website and in the next few days they will be launching an update on all of their pages which will let people know if their browser is out of date. For example, when you go to their site you will get a message advising you to upgrade your browser for security reasons. They have employed the following code to check the browser The client are keen to know how many times in a period this message is shown to users. Any idea how one would go about tracking this please. Would it involve some custom GA work, would I be able to track the hits on https://wxxxx.org/javascript/update.js in GA? I'm a little stumped. Obviously I can tell how many people loaded the page but not sure how to work out what % of them see the javascript Many thanks for your help Carl
Reporting & Analytics | | GrumpyCarl0