Unsolved Site showing up in Google search results for irrelevant keywords
-
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
-
Have you tried changing the Meta Titles, that way google will update the content or the visibility of the website according to the right keyword. Did it numerous times with the site(sure.bet) I was working at...
-
@BlueprintMarketing I found out today my website: targetedwebtraffic.com has issue with google web master tool, I deleted and added again and works again really good.
-
@BlueprintMarketing This is cool, I have issue with my website exactly like that and so many time google pick differnet keywords or part of keywords, This is help me understand what exactly I should do.
-
@blueprintmarketing thanks Tom for the reply - I appreciate it!
-
@tunnel7
There are one of two possible reasons for this to be happening. Your site was hacked, and keywords were injected into the HTML creating this problem.
Or, your content needs to be improved, and you need to create a semantic content network with Query and Document Templates.it's either malware or
You have to create higher-quality content than the other guy.This is a list of what needs to be done to improve content drastically.
How to exceed quality thresholds?
To exceed quality thresholds, implement the methodologies below.-
Use factual sentence structures. (X is known for Y → X does Y)
-
Use research and university studies to prove the point. (X provides Y → According to X
University research from Z Department, on C Date, the P provides Y) -
Be concise, do not use fluff in the sentence. (X is the most common Y → X is Y with D%)
*Include branded images with a unique composition.
-
list item Have all the EXIF data and licenses of the images.
-
Do not break the context across different paragraphs.
-
Optimize discourse integration.
-
Opt for the question and answer format.
-
Do not distance the question from the answer.
-
Expand the evidence with variations.
-
Do not break the information graph with complicated transitions. Follow a logical order in the declarations.
-
Use shorter sentences as much as possible.
-
Decrease the count of contextless words in the document.
-
If a word doesn't change the meaning of the sentence, delete it.
-
Put distance between the anchor texts and the internal links.
-
Give more information per web page, per section, per paragraph, and sentence.
-
Create a proper context vector from H1 to the last heading of the document.
-
Focus on query semantics with uncertain inference.
-
Always give consistent declarations and do not change opinion, or statements, from web page to web page.
-
Use a consistent style across the documents to show the brand identity of the document.
-
Do not have any E-A-T negativity, have news about the brand with a physical address and facility.
-
Be reviewed by the competitors or industry enthusiasts.
-
Increase the "relative quality difference" between the source's current and previous state to trigger a re-ranking.
-
Include the highest quality documents as links on the homepage, so they are visible to crawlers as early as earlier.
-
Have unique n-grams and phrase combinations to show the originality of the document.
-
Include multiple examples, data points, data sets, and percentages for each information point.
-
Include more entities, and attribute values, as long as they are relevant to the macro context.
-
Include a single macro context for every web page.
-
Complete a single topic with every detail, even if it doesn't appear in the queries and the competitor documents.
-
Reformat the document in an infographic, audio, or video to create a better web surface coverage.
-
Use the internal links to cover the same seed query's subqueries with variations of the phrase taxonomies.
-
Use fewer links per document while adding more information.
-
Use the FAQ and article structured data to consistently communicate with the search engine from every level and for every data extraction algorithm.
-
Have a concrete authorship authority for your own topic.
-
Do not promote the products while giving health information.
-
Use branded CTAs by differentiating them from the main context and structure of the document.
-
Refresh at least 30% of the source by increasing the relative difference. (Main matter is explained in the full version of the SEO Case Study.)
See: https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/
Please let me know if I can be of help,
Tom -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Ranking Expectations and Search Intent Alignment
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about a week since we made these changes, and we’re happy to report that our optimization scores for the targeted keywords and URLs are looking strong. I did create these pages with our intended keywords in mind. However, two questions about the page optimization tool: Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences. Optimization and Search Intent: While the tool’s optimization suggestions have been helpful, we’re curious about how they factor in search intent. How does Moz Pro’s advice take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
SEO Tactics | | Cricket930 -
Unsolved Keyword difficulty (KD) in the Swiss market's
What are the most effective strategies for managing keyword difficulty (KD) in the Swiss market's competitive landscape, considering factors such as language variations, regional preferences, and search engine algorithms?
Keyword Research | | digitavision22880 -
Unsolved Google is ranking me #1 singular but not plural
Hi all, I am facing an ranking issue, I am trying to rank on a query:
SEO Tactics | | xShams
"Recruitment Agencies In Pakistan for Saudi Arabia" Google is ranking me correctly #1 in singular version on the query, but not in plural version. Even my competitors in SERP's are same and ranking correctly on both teams. And yes, the real/in-search keyword is ""Recruitment Agencies In Pakistan for Saudi Arabia" and not the "Recruitment Agency In Pakistan for Saudi Arabia" I have gone through my on-page and off page but sill can't find the solution. Here is the image of current SERP's: "Recruitment Agencies In Pakistan for Saudi Arabia"
1.jpg "Recruitment Agency In Pakistan for Saudi Arabia"
2.jpg Can anyone please guide me on this, like what should i do?0 -
Unsolved Keyword Rank History chart has missing data for periods of time
Hello, When I look at the rank history for a particular keyword, there are missing gaps in the data. For example, the keyword was fluctuating around rank 10-20 from Jan 2022 to July 2022. Then suddenly the line on the graph disappears. It starts tracking again in Oct 2022 starting at rank 16. It almost appears as if Moz lost track of the keyword for some time. Other tracked keywords did not experience the same issue during this time. Then as a result, Moz reporting will say the tracked keyword moved up in ranking 40+. What is happening here? I'm unsure how to explain this activity to my clients.
Moz Pro | | celsiusmarketing0 -
Search Console Missing field 'mainEntity'
Hello,
SEO Tactics | | spaininternship
I am with a problem, in my site I added a faq with schema structure (https://internships-usa.eu/faq/). But is appearing the following problem in Search Console:
Missing field 'mainEntity' ["WebPage","FAQPage"],"@id":"https://internships-usa.eu/faq/#webpage","url":"https://internships-usa.eu/faq/","name":"Help Center - Internships USA","isPartOf":{"@id":"https://internships-usa.eu/#website"},"datePublished":"2022-05-31T14:43:15+00:00","dateModified":"2022-06-01T08:07:13+00:00","breadcrumb":{"@id":"https://internships-usa.eu/faq/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://internships-usa.eu/faq/"]}]}, What do I have to do to solve this?0 -
Spam on Google SEO
Do you know any good tips to reduce spam and if spams have an on google ranking?
SEO Tactics | | easyjobber0 -
Google showing different links in SERPs
Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and remove the other one. I went to GSC to submit "mydomain.com" for removal and it said that URL will be deleted in ALL of its variations.So how do i delete the "mydomain.com" links? Should i just index the ones with https again? Would that work? Someone suggested me to do 301 redirect on all pages that are being displayed twice. But i am not sure if i need to do that since i am using squarespace, and both of the links lead to the same page?
SERP Trends | | winter22330