Targeting several keywords at once.
-
Curious how some of you are able to target several keywords on one same page, for instance for the page www.tutoroo.co/arabic-tutor-dubai we aim to rank first on Google for keywords such as "Arabic tutor" and "Arabic teacher" but also for "learn Arabic" or "learning Arabic". How do you rank up number 1 for several phrase keywords without jeopardizing current rankings?
-
Optimize your h1 for your target keywords. Put other ones into subheadings. As far as meta descriptions are concerned, keywords are non-factor here, so you can use multiple keywords there.
-
@nicolasvhe recommend having headers with each of your keywords and also having sections of content that are dedicated to each keyword where possible. In essence, you should strategically signal to Google the relevance of a section for the query.
-
It's okay to target one page for multiple keywords as long as the content is relevant for both keywords. But make sure that your keywords are not all over the place, as Google is going to have a harder time knowing what your page is about.
-
-
@nicolasvhe targetting several keywords on one page is not an issue I guess as long as you have only one primary keyword for that page. But assigning one main keyword to more than one pages is! This may lead keyword cannibalization which results in deranking of all the pages that are assigned same keyword as search engine is unable to decide which page to rank for that specific keyword. For further basics of SEO, this complete guide on SEO may help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big Ranking fluctuations
Hi all, 👉 we need your help/expertise. For a longer period of time we (https://bluebillywig.com) experience huge increases and decreases on a day/week ly basis for our keywords. We are moving from positions in the top 3 to positions in the top 50. The site has been fully screened for technical issues, indexation problems and we have also checked the positions of competitors (where we do not see the fluctuations). Example keywords where we see the issue: Gepersonaliseerde video Video content protection. See screenshots example bbw.png BBW-example.png If somebody has any suggestions, let us know.
SEO Tactics | | Watvindthidde
Thank you so much for your time and advice.1 -
Unsolved Ranking not collecting keywords
Hi, we recently migrated our blog to be on the same domain as our main website. It's been about a month. I have continued adding more keywords we'd like to track to our Ranking list on Moz. But it's been a week and the keywords are still not collecting. Is this something we need to fix on our end, or is there something going on with Moz? keyword ranking issues.png
Moz Pro | | CoveoSEO0 -
Unsolved Updating labels via CSV upload
Hi, I would like to update all my keyword labels via a .csv upload, however, when I try to upload the keyword file with the updated labels, I'm advised I don't have enough keywords left for the import. Am I using the correct upload tool or is there a way around this, please?
Keyword Research | | Rich-H0 -
Ecommerce store on subdomain - danger of keyword cannibalization?
Hi all, Scenario: Ecommerce website selling a food product has their store on a subdomain (store.website.com). A GOOD chunk of the URLs - primarily parameters - are blocked in Robots.txt. When I search for the products, the main domain ranks almost exclusively, while the store only ranks on deeper SERPs (several pages deep). In the end, only one variation of the product is listed on the main domain (ex: Original Flavor 1oz 24 count), while the store itself obviously has all of them (most of which are blocked by Robots.txt). Can anyone shed a little bit of insight into best practices here? The platform for the store is Shopify if that helps. My suggestion at this point is to recommend they all crawling in the subdomain Robots.txt and canonicalize the parameter pages. As for keywords, my main concern is cannibalization, or rather forcing visitors to take extra steps to get to the store on the subdomain because hardly any of the subdomain pages rank. In a perfect world, they'd have everything on their main domain and no silly subdomain. Thanks!
Intermediate & Advanced SEO | | Alces0 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Help me solve a keyword ranking mystery please
I posted this and had some help (thank you!) but found some new things, so I thought I'd just start a new thread so no info. is missed. Hi everyone, I'm new here 🙂 So far I've had wonderful success seo wise and none of the updates (Penguin nor Panda) affected any sites, until this one. For example, one site has 7 keywords I'm optimizing for. Out of those 7, all but 2 (and variations of the 2 - one word vs long-tail) completely tanked. These keywords were all on page 2/3. One of the two survivors never budged from page 2 (it's a brand keyword so I was very happy to finally get it to page 2) Now when I check rankings, the other terms show up in the 200-400 spots, but NOT for the URL I was optimizing for (category page) but instead for random products in the category. The only thing I've done differently with the 2 keywords that are still doing well, was focus - we did more link-building for those, but not an extreme amount. Never over-optimize. My question is, how did 2 survive and 5 are still floating up and down. Last night I saw one go up 122 spots, now today down 14. I'm really struggling with this. I just ran another diagnostic crawl here and the report found 0 errors and 0 warnings. I checked category content with a plagiarism checker and found some external duplicate content which I've already taken care of. No critical warnings/messages in WMT either. I'm stumped 😞 Thank you for any help.
Intermediate & Advanced SEO | | Freelancer130 -
Keyword tool for news?
Working on developing a news product and wondering if there are tools available to gauge search interest in a particular topic. For those that work in news, what are your favorite SEO tools?
Intermediate & Advanced SEO | | nicole.healthline0 -
Linkbait outranks actual target page?
Interesting dilemma I've run into. Working in an extremely boring B2B space and started making some quality content to grab some .edu links. Well, it worked. Let's put it this way, our target keyword is "{keyword} services" and we pulled in so many .edu links the resource page which is an educational resource with our target keyword in it, has now surpassed every commercial site and ranks second. The problem is, the page doesn't have much in the way of services on it, it's strictly educational and targets a different audience than our customer. The home page, our desired landing page, jumps back and forth between third and twelfth depending on the week. Any thoughts on how to make these flip flop? We're getting a ton of traffic to the wrong page and bouncing most of them at the moment.
Intermediate & Advanced SEO | | NetvantageMarketing0