When Google rewrites a title tag, do you get the SEO impact for the original version?
-
Let's say you're writing a homepage title tag like this:
KEYWORD | BRAND
and Google rewrites it as
BRAND | KEYWORD
From Moz and best practices, we believe that keywords closer to the beginning of a title tag may have more impact on search rankings. So, when Google rewrites the title tag, do you get the impact you would have made with the keyword being closer to the front? Or, does Google give you the impact you would have received with the keyword being at the end?
-
When Google rewrites a title tag, the impact on search rankings is difficult to predict with certainty. However, it's generally recommended to place the most important keywords closer to the beginning of the title tag, as this is often seen as a stronger signal to Google about the content of the page.
If Google decides to rewrite the title tag and places the brand name first, it's possible that the SEO impact of the original version may be reduced. However, it's also possible that the rewritten title tag may actually improve the page's search visibility by making it more relevant to certain search queries.
Ultimately, it's important to remember that Google's algorithms are constantly changing, and there's no guaranteed way to predict the exact impact of any particular change. However, by following best practices for title tag optimization, such as placing important keywords closer to the beginning of the tag, you can help ensure that your page is well-optimized and likely to perform well in search results.
-
No, you do not get the SEO impact for the original version when Google rewrites the title tag. The rewritten version is the one that will be used for SEO purposes.
-
If Google is rewriting the Page Title (not the title tag), it is directly in relation to the content of the webpage.
The reason why the page title has been changed is because Google either feels that the content is not relevant or doesn't justify the webpage content OR Google is prioritizing brand name so that it is easier for the user to recognize the brand in SERPs.
You must focus on the on-page content rather than just the position of the keywords in the title tag.
Relevant content on the webpage and good user experience will be rewarded over keyword positioning in the page title.
The position of the keyword won't matter that much as there are way more ranking signals that Google considers before ranking a webpage today.
To summarize, the SEO impact will be negligible irrespective of the position of the keyword in the page title.
Bonus Tip: You can utilize the H1 Tag to optimize keyword positioning in this case.
-
@Tomalaweb said in When Google rewrites a title tag, do you get the SEO impact for the original version?:
When Google rewrites a title tag, it's possible that you may not get the full SEO impact of the original version.
Google may rewrite a title tag for a variety of reasons, such as to better reflect the content of the page or to make it more user-friendly. However, if the new title tag is significantly different from the original, it could potentially impact the search engine optimization (SEO) of the page.
Here are a few things to keep in mind:
Title tags are an important on-page SEO element that can impact rankings. If Google changes the title tag, it may affect how the page is perceived by search engines.
Google's algorithms are designed to show the most relevant and useful content to users. If Google feels that a new title tag better reflects the content of the page, it may prioritize it in search results over the original.
However, if the new title tag is less relevant or optimized for the target keywords, it could potentially hurt the SEO of the page. In this case, it may be worth updating the title tag to a version that is more effective.
In summary, while Google may rewrite a title tag to improve the user experience, it's important to monitor the impact on SEO and make changes if necessary.
-
When Google rewrites a title tag, it's possible that you may not get the full SEO impact of the original version.
Google may rewrite a title tag for a variety of reasons, such as to better reflect the content of the page or to make it more user-friendly. However, if the new title tag is significantly different from the original, it could potentially impact the search engine optimization (SEO) of the page.
Here are a few things to keep in mind:
Title tags are an important on-page SEO element that can impact rankings. If Google changes the title tag, it may affect how the page is perceived by search engines.
Google's algorithms are designed to show the most relevant and useful content to users. If Google feels that a new title tag better reflects the content of the page, it may prioritize it in search results over the original.
However, if the new title tag is less relevant or optimized for the target keywords, it could potentially hurt the SEO of the page. In this case, it may be worth updating the title tag to a version that is more effective.
In summary, while Google may rewrite a title tag to improve the user experience, it's important to monitor the impact on SEO and make changes if necessary.
-
@Kateparish Thanks for your response! I'm trying to determine whether Google gives you "credit" for having keywords earlier in the title tag when Google rewrites that title tag.
A similar question might be, "Does Google give you 'credit' for using a specific keyword in the title tag if Google rewrites that title tag without the specific keyword?"
Are you saying that you believe Google gives weight to the rewritten version of the title tag?
-
When Google rewrites a title tag, it does so to match the content on the page as closely as possible to the search query. As a result, the rewritten title tag may contain different keywords than the original version and may be more suited to the search query. This can have an impact on the page’s search rankings, as it make the page more relevant to the search query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect chains error on the home page URL
Hello Everyone, I'm getting redirect chains error on the home page URL:
On-Page Optimization | | Nikhil_Falcon
http://ebitdacatalyst.com in Wordpress. I've checked my redirection list in the plugin, and haven't found any redirections on http://ebitdacatalyst.com. Can anyone please help me in solving this issue? I don't know where from it's coming.0 -
Unsolved On Page Grader
0 -
Title Tag Change - Drop in Organic Placement?
I've been working on increasing CTR my changing the title tag & meta descriptions. Has anyone ever noticed a drop in organic SERPS from doing so? Even if CTR goes up? It seems to me that if the CTR goes up and user experience in that way is improved these changes should yield an increase in the average position. Would you agree? Thank you!!
On-Page Optimization | | leslieevarts2 -
Google's mobile-friendly update. How significant is the impact for us?
Hi guys. Recently I got an email from Webmaster-tools saying our site is poorly optimised for mobile devices, and that it’s going to heavily affect rankings from April 21st. I’m worried to say the least. We literary cannot afford a hit on traffic at the moment 😞 We rank well for niche terms like ‘customised diary’ and ‘personalised diary’. So question... Because we rank well for these very specific searches will we still take a hit on rankings after the update? Won’t our high relevancy for those search terms be enough to keep us high in the results? Also, do you know if this change is specific to the users device? E.g) Someone on a mobile device will get mobile-friendly results, whilst users on a laptop will get different results altogether? I'm just trying to get a sense of how much this update will effect us. Any isights, suggestion, or thoughts would be greatly appreciated. Our site. Thanks in advance. This community is invaluable to us 🙂 Isaac - TOAD Diaries.
On-Page Optimization | | isaac6630 -
Title tag of product page including category keyword?
I'm doing some work on a site that essentially is about giving and getting reviews. It's heirarchy has categories and products within those categories. For the title tag of the product pages, they currently have "Best {Category} | {Product} Reviews" I've advised them that they should remove the "Best {Category}" part because a) they're already targeting the category pages themselves and b) from a user perspective, the product page should just have a title tag that makes sense for that particular page (the page is not necessarily the "best" and certainly is not a series of products within that category). I wanted to post here to confirm that my advice is sound. Thanks.
On-Page Optimization | | jim_shook0 -
Duplicate title tag
Hello,
On-Page Optimization | | JohnHuynh
My site have problems with duplicate title, they were reported from google webmaster. For example:
/extra-services/car-pick-up-service-146.html (1) /extra-services/transportation--car-rails--146.html (2) According to my sitemap the first URL is right (1). But the second URL is wrong, I don't know it occur here.0 -
Google Results Title Tag HELP
Can anybody tell us why Google changes your title tag in the SERP? If you check out the below link or type in 'days inn', you will see the 2nd result for www.daysinnrc.co.uk just says 'Days Inn' but on the actual site the title tag for this page is 'Days Inn UK | Days Inn | Daysinnrc.co.uk' http://www.google.co.uk/#hl=en&sclient=psy-ab&q=days+inn&oq=days+inn&gs_l=hp.3...4110.4110.4.4297.1.1.0.0.0.0.0.0..0.0...0.0...1c.1.kWVC24EnCHE&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=7680231318a44bb0&bpcl=35466521&biw=1920&bih=934 This has happened with another site too, does anybody know why? Thanks
On-Page Optimization | | SEOwins0