Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
-
Is it 'OK' to have multiple domains in the following instance?
Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only.
We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site.
They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product.
This would be a similar scenario to give you an idea of how it would be structured:
MAIN SITE: describes a few products, and you can purchase from this site
SECOND SITE, different domain: a blog site that contains personal experiences with one of the products.
BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site'
Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same.
MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc...
So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
-
Thank you!!
-
Yes, it is okay to have multiple domains (separate websites with different content) rank for similar keywords. In fact, there are many benefits to doing so. For example, it can help you reach a wider audience, improve your brand visibility, and boost your website traffic.
Here are some of the benefits of having multiple domains rank for similar keywords:
Reach a wider audience: By having multiple domains, you can target different audiences with different content. For example, you could have one domain for your business website and another domain for your blog. This will allow you to reach more people and attract more visitors to your websites.
Improve your brand visibility: When you have multiple domains that rank for similar keywords, it can help improve your brand visibility. This is because Google will see that your website is authoritative and trustworthy on a particular topic. As a result, your website will be more likely to appear higher in search results for relevant keywords.
Boost your website traffic: By having multiple domains that rank for similar keywords, you can boost your website traffic. This is because more people will be able to find your website when they search for relevant keywords.
If you are considering having multiple domains rank for similar keywords, there are a few things you need to keep in mind. First, make sure that the content on your websites is high-quality and relevant to the keywords you are targeting. Second, make sure that your websites are well-designed and easy to use. Third, promote your websites through social media, email marketing, and other channels. -
@fourwhitesocks In your scenario, having a separate blog site on a different domain related to one portion of the content on the main site should not negatively affect the rankings as long as both sites provide unique and valuable content. As you mentioned, linking back and forth between the sites can also be beneficial. However, it's important to avoid duplicate content issues by ensuring that the content on each site is substantially different.
-
Thank you for your reply! I think the content will be similar but we can author it in a way that is different 'enough'
-
It shouldn't have any effect on Seo or your rank. But avoid to have same content on 2 websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Ranking Expectations and Search Intent Alignment
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about a week since we made these changes, and we’re happy to report that our optimization scores for the targeted keywords and URLs are looking strong. I did create these pages with our intended keywords in mind. However, two questions about the page optimization tool: Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences. Optimization and Search Intent: While the tool’s optimization suggestions have been helpful, we’re curious about how they factor in search intent. How does Moz Pro’s advice take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
SEO Tactics | | Cricket930 -
Organic SEO / Content Marketing
Hi,
SEO Tactics | | Ryan07
It would be great if some SEO experts could answer this for us. Suppose a website is brand new. How often should you publish new blog posts on the website?
Publishing, say, every single day or fairly frequently, without the offsite seo being built up first i.e. no backlinks; can this damage the organic SEO?
By publishing too much new written work, and could posting so frequently like everyday look like spam? That’s if though the written work is white hat.
Is there a golden rule to publish say once a month until the website’s offsite backlinks have increased?
Please help, as some clients are pushing for content marketing to be added and written daily, yet this seems too much despite them wanting to pay, it seems like it could cause an over optimisation issue? Could it also damage the long-term SEO efforts?0 -
What are the SEO ramifications of domain redirection?
Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
SEO Tactics | | Padmagandhini
We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
Padma0 -
Unsolved Duplicate Content
We have multiple collections being flagged as duplicate content - but I can't find where these duplications are coming from? The duplicate content has no introductory text, and no meta description. Please see examples:- This is the correct collection page:-
Technical SEO | | Caroline_Ardmoor
https://www.ardmoor.co.uk/collections/deerhunter This is the incorrect collection page:-
https://www.ardmoor.co.uk/collections/vendors How do I stop this incorrect page from showing?0 -
Content Issues: Duplicate Content
Hi there
Technical SEO | | Kingagogomarketing
Moz flagged the following content issues, the page has duplicate content and missing canonical tags.
What is the best solution to do? Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/industrial-flooring/ Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/index.php/industrial-flooring Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/index.php/industrial-flooring/0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
Duplicate content, although page has "noindex"
Hello, I had an issue with some pages being listed as duplicate content in my weekly Moz report. I've since discussed it with my web dev team and we decided to stop the pages from being crawled. The web dev team added this coding to the pages <meta name='robots' content='max-image-preview:large, noindex dofollow' />, but the Moz report is still reporting the pages as duplicate content. Note from the developer "So as far as I can see we've added robots to prevent the issue but maybe there is some subtle change that's needed here. You could check in Google Search Console to see how its seeing this content or you could ask Moz why they are still reporting this and see if we've missed something?" Any help much appreciated!
Technical SEO | | rj_dale0 -
Plagiarized Site Effecting Google Rankings
Can someone provides insights on a de-indexing example? I have gone through the depths of Google lack of support and requesting duplicate content flags, so no avail. Here's the scenario: Client had a competing SEO provider try to earn his business. In doing so, he copied word for word our blog that we have been producing content on over the last 5 years. He also integrated Google reviews in the structured data on this new URL. Well, fast forward 1-2 months later, our rankings started to drop. We found this 100% plagiarized site is taking away from our keyword rankings on GMB, and is no and Google search, and our site GMB is now only displaying on a branded name search as well as our search traffic has dropped. I have identified the plagiarized, duplicated content, being tied to our GMB as well, as the source of the problem. Well, I finally obtain ed control of the plagarized domain and shut down the hosted, and forwarded the URL to our URL. Well, Google still has the HTTS version of the site indexed. And it is in my professional opinion, that since the site is still indexed and is associated with the physician GMB that was ranking for our target keyword and no longer does, that this is the barrier to ranking again. Since its the HTTPS version, it is not forwarded to our domain. Its a 504 error but is still ranking in the google index. The hosting and SSL was canceled circa December 10th. I have been waiting for Google to de-index this site, therefore allowing our primary site to climb the rankings and GMB rankings once again. But it has been 6 weeks and Google is still indexing this spam site. I am incredibly frustrated with google support (as a google partner) and disappointed that this spam site is still indexed. Again, my conclusion that when this SPAM site is de-indexed, we will return back to #1. But when? and at this point, ever? Highlighted below is the spam site. Any suggestions? Capture.PNG
SEO Tactics | | WebMarkets0