Using same copy on different domain

[bedynamic]

I have a client that currently has a .com domain (not using hreflang) . They have a new partner in the UK and they want to replicate the website and use a .co.uk domain. It will be a different brand name. Will this cause any SEO issues?

[laulpambden]

Hello! Duplicating content is one of the worst things you can do, so I definitely don't recommend doing this. It won't be expensive to have a copywriter rewrite the content on the existing website, so I think you should do this. It certainly won't be as expensive as the new site not getting indexed or worse, delisted from Google due to the duplicated content. Content is one of the most important parts of the website, so don't skimp on it. Have a nice day!

[bedynamic]

@Kateparish thanks for the reply. I am wondering though if there will be duplication issues as one of the sites in geo-targeting the UK using the .co.uk domain??
Thanks

[Kateparish]

@bedynamic Sure, it's a good move. It's crucial, though, to avoid duplicating content across these two sites as it may result in SEO issues, like penalties from search engines. If you're using a different brand name, ensure the content is unique too. Also, think about localizing your content for the UK audience. This includes changing the currency, date formats, and even using British English. Optimize your site for local search terms. Incorporate keywords that UK users are likely to use. This can significantly help enhance SEO performance and reach out to the local audience more effectively.