Why are my positions going down?
-
Good afternoon! I would like to know, what could be the reasons for a random decrease in positions of our online casino? A lot of pages appeared in Google Search at the end of June and after a few weeks most of them dropped to >100, some are still ranging but in TOP 70-85. As far as I'm concerned, there were no algorithm updates last two months, our website works fine, both internal and external optimazation is being performed.. The strangest thing is that the rating of the website is growing, but the positions are not
Here is a link to the project: https://flammcasino.club/
Can anyone suggest what I can do in this case? -
Your website's decline in rankings may be attributed to various factors such as algorithm updates, low-quality content, undesirable backlinks, technical issues, heightened competition, mobile usability issues, or outdated SEO practices. It's crucial to evaluate these aspects and implement necessary enhancements to recover your rankings.
-
same issue with my own site it position also going down you can check it this is my site https://hiltonenterprises.com.pk/
-
@Violete said in Why are my positions going down?:
Your website's positions may be going down for several reasons. These could include changes in Google's algorithm, increased competition, technical issues, or a drop in the quality of your content. To address this, regularly update and improve your website's content, ensure it's mobile-friendly, and optimize for speed. Conduct a technical audit to fix any issues that might be affecting rankings. Monitor your backlinks to ensure they're of high quality and relevant. Keep up with SEO best practices and stay informed about algorithm updates. Consistent effort and adaptation are key to maintaining and improving your search engine rankings.
-
Your positions may be going down for various reasons, including changes in market conditions, competition, or the performance of your investments. It's important to regularly monitor and assess your portfolio to make informed decisions about your investments. (PMP Exam Prep)(project management skills)
-
There are many reasons why you might sudden drop in website traffic. Some of the most common reasons include:
Search engine algorithm updates. Google and other search engines regularly update their algorithms, which can sometimes lead to changes in website rankings and traffic levels. If you notice a sudden drop in traffic after a recent algorithm update, it's worth checking to see if there are any changes you need to make to your website to improve its ranking.
Technical issues. Technical issues, such as broken links, slow page loading times, and server outages, can also lead to a drop in website traffic. If you're experiencing any technical issues, it's important to fix them as soon as possible to minimize the impact on your traffic.
Changes to your website. If you've made any major changes to your website, such as redesigning it or moving to a new domain, it's possible that this could have led to a temporary drop in traffic. This is because it can take some time for search engines to recrawl and index your new website.
Seasonality. Some businesses experience seasonal fluctuations in traffic. For example, an e-commerce store that sells Christmas decorations might see a spike in traffic in December, followed by a drop in traffic in January. If you're experiencing a sudden drop in traffic, it's worth checking to see if this is due to seasonality.
Competition. If your competitors have improved their websites or are running more aggressive marketing campaigns, this could be leading to a drop in your traffic. To stay ahead of the competition, it's important to continuously improve your website and marketing strategy.
-
I also think so, our website https://gifthampershop.com Impressions goes down from last 15 to 25 days, I have also asked the same question in Google search console.
Regards
Rakesh -
There are several reasons why your positions in search engine rankings may be going down:
Algorithm Updates: Search engines like Google frequently update their algorithms, and these updates can have a direct impact on your rankings.
On-Page Issues: Poorly optimized content, missing meta tags, or slow-loading pages can harm your SEO efforts and cause a drop in rankings.
Competitor Growth: If your competitors are actively improving their SEO strategies, it can push your rankings down as they become more competitive.
Technical Problems: Issues like server downtime, broken links, or problems with mobile-friendliness can negatively affect your SEO performance.
Low-Quality Backlinks: Having spammy or irrelevant backlinks can lead to search engine penalties, resulting in a decline in rankings.
Content Quality: Outdated or low-quality content may lose its ranking over time as search engines prioritize valuable and relevant content.
Keyword Competition: Increased competition for your target keywords can make it more challenging to maintain high positions in search results.
Penalty: Violating search engine guidelines can result in ranking penalties, causing a drop in your search engine positions.
User Experience: A poor user experience on your website, including slow page loading times or difficult navigation, can lead to lower rankings.
Changing User Behavior: Shifting user search patterns and preferences can also impact your positions, as search engines adapt to changing user behavior.
To address these issues and improve your rankings, it's essential to regularly update and optimize your website's content, monitor your technical performance, and ensure you adhere to search engine guidelines. Additionally, staying informed about algorithm updates and adapting your SEO strategy accordingly is crucial to maintaining and improving your search engine positions.
-
-
Algorithm Updates: Search engines like Google frequently update their algorithms, which can impact your rankings.
-
On-Page Issues: Poorly optimized content, missing meta tags, or slow-loading pages can harm your SEO.
-
Competitor Growth: If competitors improve their SEO strategies, it can push your rankings down.
-
Technical Problems: Server issues, broken links, or mobile-friendliness problems can affect SEO.
-
Low-Quality Backlinks: Spammy or irrelevant backlinks can lead to penalties.
-
Content Quality: Outdated or low-quality content may lose its ranking over time.
-
Keyword Competition: More competition for your target keywords can affect your positions.
-
Penalty: Violating search engine guidelines can result in ranking penalties.
-
User Experience: A poor user experience can lead to lower rankings.
-
Changing User Behavior: Shifting user search patterns can impact your positions.
-
-
Content on your website may be outdated, inaccurate, or no longer be as helpful as it once was. Try to maintain your website current, accurate, and valuable. Google is experiencing issues locating or interpreting your website. The Page Indexing report will reflect this as an increase in indexing errors.
-
First of all, what measures have been taken recently when it comes to SEO? Has linking been included? It is also worth remembering that there has been a change in Google's algorithm, so it is necessary to wait a while (there have been situations in which sites have returned to their positions after some time).
-
Serp positions can go down due to factors like algorithm changes, increased competition, or technical issues.
-
I Also experienced a significant drop in traffic on my website pdfdownload, going from around 40,000 monthly visitors to just 15,000 visitors a month. This drop coincided with what I believe might have been a Google algorithm update or penalty. While I've tried to maintain best practices for SEO and user experience, this sudden hit has left me perplexed and concerned.
I'm commenting because i am looking for clarity on potential reasons for this drop and steps I can take to recover my website's traffic.
Are there common pitfalls or factors that could lead to such a drastic decline? What strategies should I consider to diagnose the root cause of this issue and regain lost traffic?
I'm open to any insights, recommendations, or experiences that fellow Moz community members might be willing to share.
Regards:
Methew Z. -
Effective SEO for an interior design business:
- Keyword Research: Find relevant keywords.
- Quality Content: Engaging, valuable, original.
- Optimized Website: User-friendly, mobile-responsive.
- Local SEO: Google My Business, local citations.
- Visuals: High-quality images with descriptive tags.
- Backlinks: Earn from reputable sources.
- Social Media: Active engagement and sharing.
- User Experience: Intuitive navigation, fast loading.
- Site Speed: Optimize for quick loading.
- Schema Markup: Enhance search results appearance.
- Regular Updates: Fresh content showcases activity.
- Analytics: Monitor and adjust for performance.
-
You're a casino online.. you're probably slamming the net with garbage content from garbage pbns/guest posts?
A lot of casino sites will rocket and then get smacked back to the ground. I'm sorry but content quality from non spamming sites are what you need and with casino... uhhh, good look. That's why I stay away from that niche myself. It can be done but why?
Then on top of that you are always fighting to be at the top and fight the hackers. Been there and done that with other similar niches.
If you can get it to work for you I applaud you and your patience!
Just remember you need to get your content quality, quality networks, then on those pbns/guest posts or whatever you should brand those pages so that they are given some "buffer" room just in case they are still viewed as bad quality links.
On top of that you should be using branding on all your major pages. Or if you can't do that create a page that then links out to inner links that are similar and then brand that page so that it all flows into those posts and they get a push upwards with a bit more trust.
Example:
Slots page with all your top keyword posts listed
build out a huge interlinking profile networkSports betting with all your top keyword posts listed
build out a huge interlinking profile networketc etc..
I would constantly be on the ground creating profiles with good high quality content, maybe dancing around the fact you're a casino. Find other ways to get your links up on these profile sites so the owners and users see it as either something of use, or at least a "shrug" and they move on instead of hitting the report button.
Casinos have a hard time keeping profiles. Make them real, and actually go back to them once in awhile, you'll find that has helped most of the people I've consulted in the past about these tough niches.
Just because I don't want to do it, doesn't mean I'm clueless on crazy niches.
Best of luck o_O
-
Your website's positions could be declining due to factors like algorithm updates, poor content quality, bad backlinks, technical issues, increased competition, mobile usability problems, or outdated SEO practices. It's important to assess these areas and make necessary improvements to regain your rankings. (Canada PR)
-
To address these issues and improve your keyword rankings:
Regularly monitor your rankings using SEO tools.
Audit your website for technical and content-related issues.
Keep your content high-quality, relevant, and up-to-date.
Stay informed about algorithm updates and adapt your strategy accordingly.
Engage in ethical and effective SEO practices.
study abroad -
I am also suffering from the same problem. I am facing fluctuations very fast in some of my pages. Have you any solution for this?
Here is a link to my website: ca Wizard
Please suggest a solution for this. -
There are a few possible reasons why your online casino website's positions may have decreased randomly.
-
Increased competition. It's possible that more online casinos have entered the market since your website first appeared in Google Search. This could have led to increased competition for search terms related to online casinos, which could have pushed your website down the rankings.
-
Changes to Google's algorithm. Google's algorithm is constantly being updated, and these updates can sometimes cause websites to see their rankings fluctuate. It's possible that one of these updates may have affected your website's ranking.
-
Technical problems with your website. If there are any technical problems with your website, such as slow loading times or broken links, this could also affect your ranking. Make sure to regularly check your website for any errors and fix them as soon as possible.
-
Changes to your website's content. If you've recently made any changes to your website's content, such as adding new pages or updating existing pages, this could also affect your ranking. Make sure that your website's content is relevant and up-to-date, and that it's optimized for search engines.
If you're not sure what's causing the decrease in your website's rankings, you can use a website analytics tool to track your website's traffic and search engine performance. This can help you to identify any areas where you may need to make improvements.
For more detail analysis please do share the data.
Warm Regards
Rahul Gupta
Suvidit Academy -
-
hi, i am also facing the same issue my keywords are going down also my anyone can help me to find out the issue my page is https://supertasker.pk/cleaning-services
-
This post is deleted!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
Page Title Displaying Wrong Company Name in Google Search Results
Currently, in some of our keyword search results, the wrong company name is showing up in the page title. We are a family of companies that all provide different modes of transportation. When we search up "Herc Air Charters" in Google Search Engine, the wrong operating company shows up in the page title (see screenshot, second result: "Lynden Transport" is our trucking company, and does not offer any air charter, this should say "Lynden Air Cargo"). Google decides what is best to put in these titles, so what would be the best way to ensure the correct company name is being displayed? Google Search Issue.PNG
Community | | RyanD.0 -
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
How does Google measure page position in Webmasters?
Does anyone know exactly how Google measures page position in Webmaster Tools? For example: In Google Webmaster Tools, we had a product which on the 22/12/15 was at position 7, and then dropped to position 112 on the 30/12/15. It then rose back up to position 7 on the 6/01/16 and then down to position 25 on the 16/01/16. What does this mean and why?
Reporting & Analytics | | CostumeD0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
Organic Traffic going to Direct? How to find the ultimative proof
Hi there, a few months ago we had a new site launch. As we operate internationally, visitors in different countries do get redirected to the specific country subfolder. e.x. domain.com/it Since site launch. Direct Traffic is performing really really well(almost to good to be true) while organic is doing decent but not more. I'm quite sure, that a part of direct belongs to the organic channel. Though now I need strong arguments to fight against our own web development team. Do you have any suggestions, where and how I can find strong evidence of my hypotheses? Thanks in advance
Reporting & Analytics | | ennovators0 -
Google Analytics Average Position
I'm looking at Google Analytics -> Acquisition -> Search Engine Optimization -> Queries reports. I'm looking at keywords and the average position. What Google reports and what I see in a Google incognito search is different (usually my search is much lower). For example, for one search term, Google reports 5.8 average position and every time I search it is 8. My local result is 4. Anyone know why this is? I'm wondering if Google is averaging the Local results into number?
Reporting & Analytics | | CalicoKitty20000 -
Something strange going on with new client's site...
Please forgive my stupidity if there is something obvious here which I have missed (I keep assuming that must be the case), but any advice on this would be much appreciated. We've just acquired a new client. Despite having a site for plenty of time now they did not previously have analytics with their last company (I know, a crime!). They've been with us for about a month now and we've managed to get them some great rankings already. To be fair, the rankings weren't bad before us either. Anyway. They have multiple position one rankings for well searched terms both locally and nationally. One would assume therefore that a lot of their traffic would come from Google right? Not according to their analytics. In fact, very little of it does... instead, 70% of their average 3,000 visits per month comes from just one referring site. A framed version of their site which is through reachlocal, which itself doesn't rank for any of their terms. I don't get it... The URL of the site is: www.namgrass.co.uk (ignore there being a .com too, that's a portal as they cover other countries). The referring site causing me all this confusion is: http://namgrass.rtrk.co.uk/ (see source code at the bottom for the reachlocal thing). Now I know reach local certainly isn't sending them all that traffic, so why does GA say it is... and what is this reachlocal thing anyway?? I mean, I know what reachlocal is, but what gives here with regards to it? Any ideas, please??
Reporting & Analytics | | SteveOllington0