What Should We Do to Fix Crawled but Not Indexed Pages for Multi-location Service Pages?

[everysecond]

Hey guys! I work as a content creator for Zavza Seal, a contractor out of New York, and we're targeting 36+ cities in the Brooklyn and Queens areas with several services for home improvement. We got about 340 pages into our multi-location strategy targeting our target cities with each service we offer, when we noticed that 200+ of our pages were "Crawled but not indexed" in Google Search Console.

Here's what I think we may have done wrong. Let me know what you think...

1. We used the same page template for all pages. (we changed the content and sections, formatting, targeted keywords, and entire page strategy for areas with unique problems trying to keep the user experience as unique as possible to avoid duplicate content or looking like we didn't care about our visitors.)
2. We used the same featured image for all pages. (I know this is bad and wouldn't have done it myself, but hey, I'm not the publisher.)
3. We didn't use rel canonicals to tell search engines that these pages were special made for the areas.
4. We didn't use alt tags until about halfway through.
5. A lot of the urls don't use the target keyword exactly.
6. The NAP info and Google Maps embed is in the footer, so we didn't use it on the pages.
7. We didn't use any content about the history or the city or anything like that. (some pages we did use content about historic buildings, low water table, flood prone areas, etc if they were known for that)

We were thinking of redoing the pages, starting from scratch and building unique experiences around each city, with testimonials, case studies, and content about problems that are common for property owners in the area, but I think they may be able to be fixed with a rel canonical, the city specific content added, and unique featured images on each page. What do you think is causing the problem? What would be the easiest way to fix it?

I knew the pages had to be unique for each page, so I switched up the page strategy every 5-10 pages out of fear that duplicate content would start happening, because you can only say so much about for example, "basement crack repair".

Please let me know your thoughts. Here is one of the pages that are indexed as an example: https://zavzaseal.com/cp-v1/premier-spray-foam-insulation-contractors-in-jamaica-ny/

Here is one like it that is crawled but not indexed: https://zavzaseal.com/cp-v1/premier-spray-foam-insulation-contractors-in-jamaica-ny/

I appreciate your time and concern. Have a great weekend!

[sarahwalsh]

We recommend manually submitting each page or blog post you don't think has been crawled and indexed, and manually submiting into Google Search console.