Any Good Ideas on Promoting a Contest?
-
Does anyone have any good advice on how to promote a contest? Has anyone hosted a contest and had a lot of good luck that could offer some pointers on how to get the word out? The contest consists of people uploading a 60 second or less WildBlue commercial video that they have created. The video with the most votes will win the competition, and we are giving the winner a $50 cash prize. So far I have been Tweeting about it, and I have sent out a press release. Any other advice will be appreciated. The link to the contest page is http://www.mybluedish.com/lp/contest/ if you want to take a look at it. Thank you in advance.
-
This seems like a contest your customers might be interested in. Do you have an email list? Perhaps send it out there.
I have never run a contest where someone has to create a video, but I have had success with free contest listing sites. Do a quick google search and you will find a few where you can list your contest. Also, don't be afraid to ask your followers to RT your Tweets. I find when I ask followers are happy to oblige.
Best of luck with the contest!
-
I know this probably isn't what you're looking for by any means, but I think it's going to be hard to really promote the contest given how small the cash prize is. It's just not exciting enough to really generate any sort of buzz, and certainly no press whatsoever. If you had a few thousand dollars in your budget and thought up some unique prizes for the top 3 winners, it would be much more marketable.
But I understand, budget is always an issue. I would try tweeting bloggers and influencers in your niche or in related industries asking if they can RT the details. Now is the time to call in any favors you have from personal connections or people you know in the industry.
You might try reaching out to niche amateur filmmaking communities, although I suspect you would have much better luck with a bigger prize. Though that's not really the audience you want to reach with this contest, it could help get you some better quality submissions, for content's sake.
-
I haven't personally hosted a contest but some of the ones I have seen have mainly used Facebook to promote it. This allowed fans to view the videos others have created and comment on them. Potential entrants can then see what others have done and get ideas. It also creates more followers of the contest as they come back to see the new videos. It is only one idea I have seen work in the past but I hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FireCheckout any good?
Interested to know if anybody has any experience of FireCheckout Magento 1.9? The built-in Magento checkout doesn't seem to be mobile friendly and is a bit clunky, hoping to achieve a responsive checkout and a more user-friendly interface.
Intermediate & Advanced SEO | | seoman100 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Is Building a Local Directory of Businesses on a Subdomain Good SEO?
Hello Fellow Moz'ers: I own a small digital shop in a major US city. We had a marketing idea which I'd like some input on the soundness of. We are creating a professional services directory of 'digital professional services providers' in our hometown. The directory's membership will only be open to firms located within our city limits. The directory will be curated and maintained, ongoing, by us. Our motivation is 75% selfish and 25% benevolent. The idea is that, by building the directory on our subdomain, we hopefully will collect links, which ultimately will enhance search visibility. But I'm concerned about the devaluation directories have incurred in recent years and I've even seen advice given to the effect that listings in some directories might be harmful to a site's link profile. It is not our intention to harm those who might list in our directory. Any thoughts on this matter would be greatly appreciated!
Intermediate & Advanced SEO | | Daaveey0 -
SEO before Replatforming - Good Idea?
Hello, We are in the midst of a major replatforming of our current website, the process will take roughly six to nine more months to complete. We are completing revamping our site - the new site will be on the same domain, but almost everything is changing - from the category structure, hierarchy, architecture, different regions on separate URLs will not be on the same with a currency converter, URLs - you name it, we're changing it. There has been internal discussions for some time on whether we should hire an outside firm to help us with our SEO. I have a lot of experience in SEO but my role has changed recently and we have had trouble filling my previous role. We are not looking for help with the replatforming project, we have a great plan in place to preserve link equity, tags, etc. We are looking for general SEO help as if replatforming wasn't on the table. My question is, is this smart to do before replatforming? In my opinion, it's not. Our new site will have completely different URLs and will be so dramatically different. We could have someone do some keyword research, but we have already done the bulk of it. We have thought about and researched keywords for every new page we are creating. But from a technical SEO perspective, I don't see the point in getting someone. In addition, we just had a major SEO audit done last year and we completed the tasks from that audit on the current site; however, most of the changes were technical, not content based. Thoughts?
Intermediate & Advanced SEO | | Colbys0 -
How important is a good "follow" / "no-follow" link ratio for SEO?
Is it very important to make sure most of the links pointing at your site are "follow" links? Is it problematic to post legitimate comments on blogs that include a link back to relevant content or posts on your site?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Why my good links disappeared from gWMT?
Hi Last night some of my good links suddenly stopped from being display displayed at the WMT list of links Any thoghts? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Suggestions for good ranking
Hello, My blog http://www.pakearning.com/ was having page rank 1 and now its doped to 0 and less ranking, please review my site and help me how can I improve ranking and traffic ? Suggest me what to do for best ranking ? Directory submission ? articles submission ? also for home page, how much keywords are good ?
Intermediate & Advanced SEO | | softcorner0