Keyword cannibalization in ecommerce sites
-
I'm assuming this is a common problem in ecommerce sites. Lets say we have a "sleeping bags" which has all types of sleeping bags on it. Then build a brand page "The North Face" with a subpage for The North Face sleeping bags.
Is it possible to target the sleeping bags page for "sleeping bags" while targeting the branded sleeping bag page for "The North Face sleeping bag"? how would you suggest doing this while avoiding keyword cannibalization?
-
Ok, thanks! I had read that blog post and received good information from it, but I was hoping to hear some newer tactics that were floating around since the post was written in 2007.
-
I agree with what James says. However it's also (and just as importantly) about your internal linking structures. Essentially you use your internal links to indicate to Google which page you want to rank for which term.
So across the site, for your sleeping bags page, you link to that page with the anchor text 'sleeping bags' and for your North Face sleeping bags page, you link to it with the anchor text 'North Face sleeping bags'.
A few external links with relevant anchor text also helps.
Rand's post provides a full run down: http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
-
Hi,
Yes you can do this, it is all about targeting long tails.
The main thing you need to remember is that you want to have content which is about sleeping bags on the sleeping bags page and then when you make the north facing sleeping backs page make sure the content is unique to the other page.
you deal with issue across many niches not just ecommerce, just make sure you target 1 or 2 keywords per title and page and use unique content on pages and you will be fine.
Regards,
James Norquay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No SERPs contains my keyword phrase
Hi! I have a question that is the best described by an concrete example: When I use Google UK and search for a keyword "wood floor" why the top 100 search results show pages for "wood flooring" instead? Is it because that keyword is simply more popular and pages are in general better optimized for "flooring"?
Keyword Research | | KAN-Malmo1 -
How granular should I get with Keyword research?
I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.
Keyword Research | | clarasboutiqueusa0 -
What place does plural versions of keywords have in keyword research?
Working on doing a massive keyword research project for my sites, one of the things I am trying to figure out is if I should be including plural versions of keywords. For example, should you include yoga mat as well as yoga mats?
Keyword Research | | ShockoeCommerce0 -
Exact Long Tail Keyword Wording?
Hi everyone! I'm currently doing long tail keyword research and I'm coming across keywords such as deer wall print for nursery for the main keyword "deer wall print" which doesn't really incorporate too well into a into a grammatically correct paragraph. Can I use something like **deer wall print for your nursery **or deer wall print is perfect for in a nursery? Does it have to be exact reproduction if I am trying to rank for a long tail keyword term/phrase?
Keyword Research | | TheFlyingSweetPotato0 -
How to Choose the Best Keywords for a Website
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia. Home Insurance
Keyword Research | | lagunaitech
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor Insurance They are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target. What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from. Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia". How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month? I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots. Thanks in advance for any ideas or advice!0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
My site fell off the serps for two keywords I tried to optimize the home page for
I was doing some keyword research about 45 days ago and stumbled across two keywords that I was ranking in the mid hundreds and decided I wanted to see if I could rank them. I went in and changed my title to my blog, and the description. Then about a week later I changed my mind and wanted to go for two other keywords so I changed it again. Then within a day or two, my site completely fell off the serps for those two key words that I changed the title to optimize for. None of my other rankings were effected for any of the other keywords, in fact most of my keywords have risen because of recent backlinking. I thought it was just a temporary google bounce because I was playing with my title of my blog or something, but after almost two months I am still nowhere to be found for words that I should easily at least be in the top 1000, especially because I was at about 150 by accident. Anyone have any ideas on what might have happened? Thanks.
Keyword Research | | FastLearner0