Frequent updating of pages on website to rank better
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
The reason I ask is that I made 18 websites about three months ago and the traffic initially was alot higher and has fallen little by little thru the 3 months. Also how well my pages rank has also fallen. I just put out the websites, have done nothing else. No linking, etc. No updates.
It is evident that without new links coming in, the website will fall in rank ie., link aquistion velocity
But my question is if I update the pages and change content frequently will this improve my position in google and other search engines.
The traffic on websites over the three months if graphed sort of looks like a stair case going down.
-
I agree with Ryan and EGOL. Spend your time and energy on making content that users want to read, not in trying to outguess the search engines.
-
I believe such changes would offer zero SEO value, but I don't have any evidence to support my position, and I am not aware of any tests on this particular topic.
Google is very smart. They have billions riding on search quality. They have proven very effective at detecting duplicate content across billions of web pages. I am confident making minor changes to your content in the manner you described would have no effect at all on SEO.
Many sites offer a dynamic date on their pages. Naturally the date changes each day. Google only sees the HTML. They have no way to see the actual php code which alters the date in the HTML.
Another example is signatures and other information users change. If a user has 10k posts on a forum and changes their signature, then 10k pages could possibly change. The overall ranking of the page is not usually affected because of this change.
These are two examples as to why I disagree with the practice you are suggesting. As EGOL shared, making changes to impress users, not Google.
-
just to clarify things - I dont mean updating a page to make it more meaningful, like giving people the latest fashions on a fashion site, I mean purely changing the text of the page every 24 hours for example- leaving the main seo words the same like the title H2 tags, li tags etc. So bascially in the optimization sense everything is held equal except now we have most of the words changed on the page, but not the keywords. Also disregard gettin any new links because the page was helpful. I mean purely purely just the words change, every so often. WILL THIS make the page rank better even for a short period of time like a day.
-
It's all in the execution....
If you add a brand new, unique, substantive, interesting and accurate article every few days I bet your website will grow very powerful over time.
But, if you change yada yada yada text to yaba yaba yaba text you might get a little tiny boost in the SERPs for a while but it's not going to be enough to make a difference in your wallet.
People who try to impress their visitors usually rank a lot better than people who try to impress Google.
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
There are many factors involved. Your question is a bit vague and it's hard to offer any firm reply. This falls along the "add a blog to your site is great for SEO" kind of advice. In general, adding a blog will help your site but only if it is done in a quality manner. You can't simply add a blog to your site and check it off your list as "done" and expect better rankings. The same idea would be applied to updating your content.
Do you have a clothing site? Then updating your content with your latest sales, fall fashions, etc. as appropriate would be helpful for users and probably rankings as well.
Do you own a health product site? Updating your content with latest health trends (acai berry, etc), product recalls, latest studies, etc. along with your sales and other helpful information for users should have a positive effect for your site.
I would not advise you to make changes just for the sake of making a change. You are not adding any value to users in the process.
With respect to your traffic drop, I would suggest taking a step back and re-evaluating your content. If you have high quality content then it should be earning some links and mentions. If that is not happening perhaps your content quality could use a boost. What changes can you make to your content to make it more engaging? Can you incorporate latest headlines into your site? How can you take your site to the next level? What can I offer that would make users WANTS to link to my site, tweet about it, etc.
These are the questions I would suggest you focus on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical.
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical. https://studyplaces.com/about-us/ The pages affected by this include: https://studyplaces.com/50-best-college-party-songs-of-all-time-and-why-we-love-them/ https://studyplaces.com/15-best-minors-for-business-majors/ As you can see the content on these pages is totally unrelated to the content on the about-us page. Any ideas why this is happening and how to resolve.
Technical SEO | | pnoddy0 -
How to write blogs around a page you want to rank
Hey Moz Crew! So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful. Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience. Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?). But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice? Is this just a simple internal linking question? Am I tapping on the door of micro sites or landing pages? Oy vey where do I start!? ❤ Much love guys 🙂
Technical SEO | | Meier0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Better to have less pages with more related content?
I work with a law firm and we are having a hard time busting into the first page of results for any of our keywords. I am new at SEO and have been trying to analyze how are competitors have an edge over us when on paper we are better optimized than their websites. One glaring difference is they have fewer webpages, which possibly makes each of their pages more keyword rich. Would it be smarter to condense our many webpages/topics into less, more general web pages? I hope my question is even making sense, thanks for any possible help! Our site is http://www.utahdefenseattorney.net/
Technical SEO | | MyOwnSEO0 -
Redirect to get better ranking
I have three pages of my website ranking for a keyword: landing page and two blogposts. They all rank on top of page 2 (positions 11-13).If I redirect these articles to the landing page, will it help to bring it up in rankings?
Technical SEO | | imoney0 -
Changing IP adress of Website will impact on ranking or not?
Hello, We have TLDs as below:
Technical SEO | | CommercePundit
bannerbuzz.combannerbuzz.co.uk
bannerbuzz.com.au
bannerbuzz.ca Within few days, We are moving in Magento Technology for 2 domains,
Bannerbuzz.com.au and Bannerbuzz.co.uk We have purchased new plan, So IP address of those 2 domains will be changed. So my question is, It will impact on my current Ranking or not?0 -
Home page indexed but not ranking...interior pages with thin content outrank home page??
I have a Joomla site with a home page that I can't get to rank for anything beyond the company name @ Google - the site works fine @ Bing and Yahoo. The interior pages will rank all day long but the home page never shows up in the results. I have checked the page code out in every tool that I know about and have had no luck....by all account it should be good to go...any thoughts/comments/help would be greatly appreciated. The site is http://www.selectivedesigns.com Thanks! Greg
Technical SEO | | DougHosmer0 -
Sitemap for dynamic website with over 10,000 pages
If I have a website with thousands of products, is it a good idea to create a sitemap for this website for the search engines where you show maybe 250 products on a page so it makes it easy for the search engine to find the part and also puts that part closer to the home page? Seems like google likes pages that are the closest to the home page (less clicks the better)
Technical SEO | | roundbrix0