Can we rank as a related search query on a competitor's brand keyword?
-
One of my clients wanted to know whether it's possible for him to rank as one of the related pages on Google for a brand name of a competitor. I honestly don't know whether it's possible so any ideas whether it's possible and if so, ideas on what can be done is greatly welcome.
Thank you in advance.
-
But if you sell football boots and you manage to rank for a competitors brand name, but the landing page did not mention the competitor brand name but delivered lets say 10%Off promo code as a call to action then I cant see anything wrong with this? Unless im actually wrong and you cant do this!
-
Ok,
Are you talking about ranking top when a user views this page in Google, related:www.competitordomain.com?
-
Should have explained myself more clearly. The client wants to rank on Google related pages for a brand name of a competitor. Any help?
-
heh, had a friend who did this type of things to rank organically for all his competitors brand names. Unfortunately he put stuff on the landing page that made them very angry and lawyers got involved and it all went downhill very quickly
So, if you are trying to rank for competitors, you will need to talk about them in some way on the page you are using to rank. Be careful how you talk about them!
-
Thanks James. It's really helpful. I'm with you when it comes to ethical side of the things and thanks again for clearing a cloud in my mind. I wanted to make sure whether what I asked is possible at all. Wish I could buy you a beer sometime
-
From a PPC front I would not advise on it as if the term if trademarked Google will not allow it.
From a Organic front it is possible, yet really search intent comes into play think about it if the user is searching for a specific brand their is a small chance they are actually going to want to buy something from your brand correct?
It is like searching for "Apple Iphone" do you want to see the "HTC" come up?
Really it comes down to ethical lines and what the business wants to do, I have dealt with cases in other businesses I have worked at where competitors have had a generic sounding business term, so yes then it can be targeted.
But if the business brand term is unique, I personally would not advise on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google search operator "site:" show different result.
Search operator "site:" show incomplete information. When I search with just domain name it show only 3 link that got crawl in past week, this is the link https://www.google.com/?gfe_rd=cr&ei=mLr3VfrhN4_BuATQuYugBg&gws_rd=cr&fg=1#q=site:sierralivingconcepts.com&safe=off&tbs=qdr: but when i look a specific link it show them in any time (search tools), https://www.google.com/search?q=site:http://www.sierralivingconcepts.com/p-6300-white-silver-regence-louis-xiv-mango-wood-ornate-hall-console-table.aspx&safe=off&biw=1600&bih=775&noj=1&tbas=0&source=lnt&sa=X&ved=0CBUQpwVqFQoTCJ-4iOLK-McCFQFwjgod43gI9A But when i look in cached page it says "appeared on 11 Sep 2015" I am total confused why google not showing all the new link that it crawl from my site.
Search Behavior | | Sierra-Living-Concepts0 -
Google Analytics Segments - Can't find location
Hi all, I am trying to set up a Google Analytics segment with the location as 'Kurdistan'. I have tried all location groupings (city, region etc) and am unable to locate it. Anyone else not able to locate it? Or does anyone know why I can't? Thanks,
Search Behavior | | Davinia22
Davinia0 -
Google De-Indexed Our SIte for Branded Terms?
Hello all, As of 10am Pacific on September 12th, 2013, my team has noticed that our site, www.wirelessemporium.com, does not show up on the first 5 or 6 pages of SERPs for branded terms like "wireless emporium." We have not received any messages from Google via Webmaster Tools regarding this. Major activity that we've been doing to our site is updating content, meta tags, and h1 tags, along with removing/301 redirecting certain pages that did not meet Google quality guidelines. We've also been purging our backlink portfolio of toxic links and URLs, both manually and through the disavow tool. No blackhat has been done to this site for a very long time (more than 8 months now). One thing to note is that we did have a manual spam penalty placed on us back in July of 2012, it expired in early August of 2013 after a reconsideration request was submitted, and a 2nd manual spam penalty was placed on us again later that month. We are submitting a 2nd reconsideration request this Monday. Could this or the recent Panda update have anything to with this? We are very much in need of opinions as to why this is happening to our site. 5adbd14a31de3a78b998df94f0b6d2be
Search Behavior | | eugeneku0 -
Google Analytics Search Engine Optimisation Report
Hello, Quick question. How much data should be available within Google Analytics within the Search Engine Optimisation Reports? I was always of the impression it was 6 months, however the data available as of this date only extends back to January 1st 2013. Thanks,
Search Behavior | | HelloAlba0 -
Rankings like this mean what?
I have just redirected our old domain to our new domain using a sitewide 301 redirect. That was on Dec 6. Since none of the pages are showing in the serps unless you search specifically for a paragraph in quotes. But I am also very concerned because scraper sites are coming up before my site. Here are a few examples: https://www.google.com/search?hl=en&tbo=d&rlz=1T4GGLL_enUS398US398&biw=1223&bih=799&sclient=psy-ab&q="The+decision+to+choose+between+duplication+and+replication+depends+upon+the+circumstances+of+each+individual+project.+Since+the+creation+processes+for+replication+and+duplication+are+so+different%2C+the+final+products+are+also+very+different."&btnG=&pbx=1 and here is one I just took off the site and put somewhere else: https://www.google.com/search?q="Blu-Ray+players+have+really+come+in+to+their+own+in+the+past+few+years.+Blu-Ray+technology+provides+the+best+sound+and+picture+quality+of+any+media+format+on+the+market.+In+spite+of+the+great+leap+forward+that+Blu-Ray+represents,+there+are+still+a+good+number+of+people+who+haven’t+made+the+transition+from+traditional+DVD+players+to+the+Blu-Ray+format."&hl=en&tbo=d&rlz=1T4GGLL_enUS398US398&ei=Gk7nUN2oMYrA8AT74IEo&start=10&sa=N&filter=0&biw=1223&bih=799 and yet another: https://www.google.com/search?hl=en&tbo=d&rls=com.microsoft%3Aen-us%3AIE-Address&rlz=1I7GGLL_en&sclient=psy-ab&q="At+the+Windows+8+BUILD+conference+we+learned+that+Windows+8+will+allow+you+to+mount+ISO+and+VHD+files+natively.+++So+no+longer+is+there+a+need+for+a+3rd+party+ISO+file+software+such+as+Daemon+Tools+however+if+you+have+copy+protected+DVD+or+games+you+will+still"&btnG=&pbx=1 Notice the pattern, all of the results have my site (the originator of the content) at the bottom. I am very concerned with this as I'm sure this means Penalty up the ..... something. What is my best move at this point? Is there any chance of getting out of this? Just be thankful you are not in this position, it sucks. But I'm still positive I can do something with this site. Thanks Rob
Search Behavior | | robdawg0 -
Google Instant Search? REALLY?! Why is this the result???
First, this is one I thought I would never ask, but: Could this be true? I had noticed my MacBook Pro was eating some power and wanted to see if I could optimize my settings so to take advantage what battery life was available. (I swear that is the truth). So, I am at a Starbucks on someone and typed into Google search bar the following query - Best way to conserve - and, received the following instant search results before I could type - power on a macbook pro I am not putting it here as I want you to ask yourself what came up. I have attached a screenshot. My colleague arrived and without prompting she retried and got the same. So I am curious: Do you get the same result and why do you think that result is so predominant? This is funny. efuts.png
Search Behavior | | RobertFisher2 -
Location specific keywords when your not in the location
Hi, I've been reading lots of great stuff on location optimisation and have picked up some new SEO knowledge on this area. Usually I target UK wide terms but this is a new beast for me. From what I have read if you was going after 'Ironing Services Essex' you would setup google places, include your address across your website and submit to local directories using the same uniformed address. BUT what happens if you live in a town 10 mins outside of Essex, your address doesn't contain Essex or Essex postcode on your website, the Google places pin is outside of the Essex area etc, well hopefully you get the idea. Basically Lets say your company is 10 mins from the area you want to rank for, it's easy for you to get into the location and do business but your address is different to the location you want to target because you live in a village 10 mins outside of the area (city) you want to target.
Search Behavior | | activitysuper0 -
Is there a site intelligence product that offers data on subdirectories of a competitor site?
Services like Compete and Quantcast provide information on competitive sites, but as far as I can tell only at the aggregated domain level. Is there a similar service (paid or free) that provides this type of data - especially demographics - for a subdirectory? For example, if my competitor has widely different product categories and I suspect that the audience for Product B is very different from his site as a whole (which is mostly focused around his major product, Product A) is there any way to get info on that without actually owning the site and having access to Analytics/Facebook OpenGraph etc.?
Search Behavior | | jliu.blitz0