Why is this website with worse metrics performing better on serps?
-
Hi!
I would like to ask if anyone has any ideas on why the second website in this analysis is getting position 2 on google and website 1 is getting position 5:
The metrics indicate that the first website is clearly superior in (almost) all metrics.
Why could this be?
-
Thanks! We'll wait, improve and see.
-
Thanks!!
I'll look into that.
-
1. Age of Domain
2. Inbound link keyword usage
3. Keyword usage
4. Relevant words around Keywords (minor correlation from what I last read)
5. How often content is updated
Here's a little breakdown from SeoMoz: http://www.seomoz.org/article/search-ranking-factors
I would add another phrase to your Title Tag that is similar to what you are going after. This will add relevancy to your website, which has a slight positive correlation to rankings. In addition, make sure that you are getting links with the exact phrase you are going after, as well as others that are similar. In addition, you will also want some no-followed links in the mix just to be diverse.
-
Ok, thanks. In this case there is no Google local results because it's not a location related phrase.
You say that the seomoz report card is just a starting point. After that, and considering that the authority is 30 vs 18 and other factors like MozRank, MozTrust, etc are also superior, what other factors should I take into consideration?
What other factors seem to be improvable in http://bonobetfair.info?
-
The letter grade "A" only implies that you have used the phrase in the places it suggests. However, there is far more involved. For example, I actually get a "F" for a search phrase that I'm not totally interested in. However, I rank #2 for that search phrase. The only reason I'm #2 instead of #1 is because of Google Local results. Anyway, my point is that the seomoz report card is just a starting point, and not the answer.
-
Thanks for your anwer dmcontact1.
I forgot to say that the phrase is "bono betfair".
All links are pointing to http://bonobetfair.info, consistently.
I check the serps without being logged in and I use seomoz ranktracker to check it.
I just think that the difference in the metrics is just too high. I think that the extension .info or .com should not be mattering so much....
-
The 1st site (my site) has an A (see attached image) for the desired phrase (bono betfair), so I would say there is some on page SEO
So I don't think that's it. But thanks Ressler Motors.
Is there something in the structure of my website that is not ok?
Does anybody else have any other suggestions?
-
Neither of you seem to be utilizing on page SEO (Title, H1, H2, etc.) in a way to rank higher for any particular phrase. In addition to on page seo, you must also consider the structure of your website, the age and the keywords from the links that you have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Essentially Delisted and Top SERPS Removed
So what a morning.... Did a search for our website and looked to see how we were doing with a couple of search terms and it turns out our website is GONE. I mean not a slap down or fluctuations in positioning but we are literal gone. I see that the contact page is pulls up on page 8 but effectively we dont exist. This is so odd and strange that i feel that this is a dream. The fact that we dont pull up on any search terms anymore is of a concern that this is something more than a penalty. What on Earth could have caused this? This is fluke? Can i call Google? Seems that index page has been removed from the search results Website www.catdi.com Catdi Printing Search Terms Houston Printing Houston Direct Mail EDDM Printing EDDM Help! C
Reporting & Analytics | | CatdiPrinting0 -
Www.google-analytics.com/analytics.js what is this link doing on my website?
Hello Expert, I am using google tag manager and google analytic is already configured in that now i just want to confirm when i do inspect element of my home page in that i can see this link - http://www.google-analytics.com/analytics.js where as if i do view source of my page then it is not visible. so what is this link - www.google-analytics.com/analytics.js and what role it play? Do we really need this link to be present on website? Regards, Raghuvinder
Reporting & Analytics | | raghuvinder0 -
How can you have more pageviews on a website than sessions?
I have a website I work with and for the past month we have a reported 36,834 sessions and 25,490 pageviews? How is this possible? If a users comes to the site isn't that a session and a pageview? Or How can you have a session with out a page view?
Reporting & Analytics | | Firestarter-SEO0 -
How do i know that my website affected by Panda Updates ?
If website is affected by Panda updates then how do we know that? If have any type of tools or strategies or alert to find out affected website by Panda then update as soon as possible.
Reporting & Analytics | | renukishor0 -
How does CTR relate to SERPS Position?
I'd always though that CTR would increase with SERPS position but my data doesn't really seem to show that. I used google analytics/acquisition/SEO/Queries and looked at the top 1800 queries. Then I filtered those with a CTR of 0 and for branded keywords. The result was as shown - a big glob with no real pattern other than a long tail of keywords with a 100% CTR Does this tell me anything useful or am I just wasting my time? Its probably worth stating that only 12 of my keywords had over 1000 impressions and none over 10,000 (all in top 10 though) - but thats a function of my industry sector gJgSNGL.png
Reporting & Analytics | | Zippy-Bungle1 -
Are Vampires Haging Out On My Website
Buon pomeriggio from Wetherby multiple community flower bed winner 😉 On a site I'm working on web analytics is reporting traffic spiked in the early hours of the morning by a huge margin (this is so wrong). Yes its a multi national site but looking at the global distribution of visitors there really is no accounting for this. Here is a link to the data:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/vampire-data_zpsc048684b.jpg Ive checked the analytics config & it is correctly set to GMT London so my question is:
"What could be causing traffic being incorectly logged in the early hours of the morning"? Grazie tanto,
David0 -
Any advice for better results for local search in the UK ?
Hi there, I have tried the tools here, and they are BRILLIANT but maybe to much for me. I just wondered if anyone in the UK had time to give me some advice. A lot of my customers are small businesses (mainly trades, like plumbers, builders etc etc), and I am trying to find best practices for getting them more quality traffic amidst a lot of competition. One customer I am working with currently has 50+ competitiors for his small plumbing business that are within 5 miles of him and have an effective web prescence. In those circumstances (take it as read that I have killed myself creating quality content that I am proud of for this client), does anyone have any killer advice for me that could make my sites more effective ? If anyone does have the time I am more than willing to PM the URL I am working with at the moment. Thanks for your time..
Reporting & Analytics | | nicklemonpromotions0 -
Metrics for guest posting
I have couple blogs willing to publish an article with a backlink to my site. I want to compare them. What SEO metric is the best to use for comparison: Domain Authority or Domain Domain Mozrank or DomainTrust? I want to choose a blog that will give me the most linkjuice
Reporting & Analytics | | Alexey_mindvalley0