Guest Blogging - Build a relationship with a few blogs and post only there or post a few on as many good blogs as possible?
-
I'm curious which strategy is better in the short term and in the long-term? Part of my link building strategy involves contacting bloggers and posting some guest blogs on their sites.
Now there are advantages with posting on a few blogs and creating a link between you and the blog readers and the blog owner. It also saves time trying to contact blog owners etc.
However would my time be better spent contacting hundreds of blogs and seeing where I can guest blog and then post on as many as possible; in order to have a diverse number of links going back to my website?
What do you think is the best option and why?
-
I agree with Anthony. Focus on communities, forums and blogs that are highest of quality, in line with your market's interests and yours so you're more inclined to be consistent with your efforts to build links.
-
My short answer, which is also included in my YOUmoz post that got published today, 15 Smart Ways to Find Guest Posting Opportunities, is to do both.
Posting on a number of blogs helps build a large quantity of relevant, high quality back links. Some part of SEO, however big, is indeed a numbers game. You want to get as many external root domains linking to you as possible.
Posting on one blog, however, can help you build a following within their community. Particularly for A-list blogs in your niche, you will find that if you write multiple guest posts, stay active on the comments section of your guest posts, and interact with their community via social media, you will get (at least) as much benefit out of the branding and traffic implications of your guest posting strategy as you will out of the link you built. The SEOmoz knowledge base has a great thread on this exact topic.
If I had to pick just one, I would go deeper into just a few blogs, assuming that these blogs truly are authority websites in your industry. I understand that it can be difficult to have the time to create all of this high quality content, so you will need to prioritize, and so you may opt to focus on a few authoritative blogs at first, and then expand outwards.
Shamless Self-Promotion: If you're looking for ways to scale the development of high quality content, check out one of my recent blog posts, 3 Ways to Outsource High Quality Content Creation. Having the time to consistently write great content can be tricky, and these are the methods I use to help me out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Backlinks Can One build To Blog's Homepage Daily To Avoid Algorithm Penalties
Hello, Am new to blogging and also new to link building and things are pretty confusing for me right now, I was told by a friend that have spent years in the industry that the maximum number of Backlinks you should build for a domain to stay safe is 2 daily, but am seeing different thing on the internet, so I wanna know the exact number of quality Backlinks one can build to homepage daily to avoid penalties, please I need suggestions from pros. Sergio!
Link Building | | Gabriel50 -
Whats the best way to build good baclklinks efficiently?
I have been having a very hard time getting new backlinks to my new website. Does anyone have any suggestions? Thank you
Link Building | | chase550 -
A lot of blogs use wordpress or blogspot, are these blogs still useful for SEO in terms of linkbuilding, or should they be avoided?
I am very new to linkbuilding and SEO as a whole, so please forgive my ignorance. Reaching out to bloggers is a common tactic, but I've found a lot of people tend to blog with the assistance of wordpress or blogspot. I was wondering whether these blogs are still useful for SEO or if it is best to avoid them? Thanks in advance, Lewis
Link Building | | Samstore0 -
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Guest posting
HI, I wrote an article for photography life over 6 months ago and was surprised to discover it is placed second in the serps for the keywords "nikon cls" I have just written another 1500 word article for another photography blog and I am wondering if I will serve myself better just writing the content for my own site? Best wishes. David.
Link Building | | WallerD0 -
Directories and Link Building
I was reading a post by Eric Enge, http://www.seomoz.org/blog/role-of-directories-in-link-building and nobody talked about in the comments, so I want to see what you think: Considering that get some bad links from punished directories is bad for your site, it's worth to use site submissions softwares, like SubmitEaze, that promisses a 1,000 submits?
Link Building | | seomasterbrasil
Do you use it, what you think about it? [title edited by staff for clarity]0 -
How Many Outbound Links Should I Maintain
I continue to get link exchange invitations. Apart from the fact that the links I connect to should be relevant, is there an ideal no. of outbound links that I should maintain - or maybe a ratio or something? Should I even consider their page ranks - and do I have that right when mine is not that high (the last question may be stupid but I still want know). Thanks.
Link Building | | haekel0 -
Who here outsources your link building?
Anyone here run an agency? Do you outsource your link building to another company overseas so it's cheap, or what is everyone else doing nowadays?
Link Building | | DavidKauzlaric0