Sitewide VS Editorial page, wich one is worth the most?
-
Hello fellow SEOMozzers,
For a long time I've been wondering what would give the most SEO benefits for a keyword based query between these :
1. A sitewide footer link on SiteA with keyword anchor text to SiteB homepage
2. A sitewide footer link on SiteA with brand name to SiteB homepage
3. A single link on SiteA homepage to SiteB homepage
4. An editorial page on SiteA about SiteB with links to homepage and deep pages
Did someone ever did that kind of experiments? Is anyone having better results with one kind of link strategy?
Best regards,
Guillaume Voyer. -
#3 or #4. Think of about.com - getting a link or two from an article on there is great, and makes sense to google. Getting a link from the front page (content area) is a great endorsement too. #1 and #2 are easily discounted by bots and users alike as being lower quality.
-
It really depends on the site's needs. Let's say that you already have acquired enough anchor text specific links but need to water down your links with greater brand and/or anchor text diversity. A sitewide link with your brand may be just what your site needs (plus it makes it look like you have a ton of links, discouraging potential competitors).
If you haven't yet acquired enough exact match anchor text, I would go with ane ditorial page with a single link to the single page that you are trying to promote. The 3 links-per-page thing is beginning to become an easy footprint for blog-review style link building.
That being said, in terms of pure PageRank / mozRank passed, a sitewide link would pass the most. Whether that correlates with rankings is a totally different question.
-
Guillame,
There are a lot of factors that go into this including the authority of the site you are getting the link from. If I had to pick just one then I would go with #3 most of the time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are good directories still worth submitting to
Hi guys we have launched a new site and need to get some links is it still worth submitting to (paid and unpaid) directories like Yell.com - obviously we would only consider the non spammy ones cheers
Link Building | | odysseytravels0 -
Do links to my website improve all pages?
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords. In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
Link Building | | Gavo0 -
More than 2K dofollow links, from one site with one anchor text?
A week ago one person of our team added a link with anchor text on a web directory website PR5, but from this one link, Google indexed more than 2K links from this website with same anchor text, and then our keyword ranked first on SERP. The problem is that this clearly look like SPAM to Google, so which way is better to remove this link, with disawow tool, or to contact the web directory site owner?Could anyone give me any advice for this?
Link Building | | cvissi0 -
Content Strategy - High Value on Lots of Sites vs. High Value on One Site
Good afternoon Mozzers. I have a discussion based question and I'd be interested to know your thoughts. I currently implement a content strategy where we create a series of high value How-to written articles, relevant to our audience and then work at getting them placed on multiple high value websites. I have just been offered an opportunity with a PR6 domain to create a similar series of content but place it all on their site with links back to ours through a dedicated section. So my question is would I gain more value from small amounts of great content in lots of places vs. a lot of great content in on place? Effectively 1 link from 20 sites vs. 20 links from 1 site.
Link Building | | RobertChapman0 -
Will Google penalize for backlinks on non-indexed pages?
Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?
Link Building | | AdamThompson0 -
Thinking about deindexing 200,000 pages
So I was hit with Panda and Penguin. Since then I have been trying to figure out what is it that Google is seeing as "low content" on my site along with links. Concerning low content I am a dictionary based site and I have over 200,000 pages which link to sepecific definitions to words like /dictionary/word/a and so on. Most of these pages if not all have a bounce rate of 100% and very little to no traffic. I used to link every word in my database in my site which is where Google got the links from to begin with. Since then I have removed those links with no impact to my rankings, but Google still has them indexed. I am thinking about deindexing all of them from Google. So all my pages with /dictionary/word/[word here] would be removed. Just wanted to get some opinions on that. Maybe a good idea? Also what would be the preferred method to deindex them. Robots.txt? noindex tag?
Link Building | | cbielich0 -
Press Release- Is it worth it?
I have seen a lot of Press Releases used to generate links. Is this a tactic that is worth it? If so what are the best sites to use for the PR? Any suggestions or examples? I am more than willing to do PRs; i just want to be able to focus my effort on things that will have a return. Thanks!!
Link Building | | jgmayes0 -
Strong pages and subpages: Building exact anchor again and again, or mix up?
Hi Seo Moz Team, I'm looking for some tips to optimize my site. The site is from mid 2009 and I'm targeting a bunch of keywords around a specific topic. One mainkeyword is a two phrase, let's say "keyword one". Since the beginning I built a lot of keyword anchor links with exact "keyword one" to my homepage. The key was climbing week to week until I reached number two on google. This place I could hold for round about 4 month. Until then it was going down to number 18 to number 14. The keyword "keyword one" was used most of all and it is the far most used key in the bunch of the other keywords. My first question is: I don't know what to do. I started building some brand links in order to mix the anchortext up. Should I built some new links to "keyword one" until I'm in the tops again although I have so much of them already? Could it be, that I have a keyword penalty one year now? In the meantime I worked with other keywords, deeplinks with total different keys and brand links. Smaller keys are ranking good and are very stable on positions 1-3. But especially this key is a little bid tricky. Other sites in the serps have roundabout 5-10 links regarding "keyword one" and they are ranking better than my site with 30-40 exakt anchor. My other idea was, that some links with anchor "keyword one" could be devalued. In this case it should be ok to build some new with exact anchor? The second keyword, lets say "key word two" is a three word combination. I have 60 good and editorial links on this special page and mixed up since I was optimizing for this key. Url mentions, exact anchor, variations and so on. With this key I'm on number 3. Number two is a very week site with no exact anchor backlink but a three word "keyword Domain". Regarding to this, my second question: There is no other site on my project, that is stronger than this three key combination page, but I can't reach to number 1-2 in google. The incoming links are very good regarding to all the other sites in the serps. Should I have patience? Building more and more links? I'm afraid that it is unnatural this way. For your information: There is one site in the serps from 2004. Everything this site does is to build lnks with "keyword one" and two other keywords. No variations, no brand. I think 85% of the time. This guy is ranking on positions 2-3 with this combinations since 3 years now, but smaller keys are week and foundable in comparison. Thanks in advance!
Link Building | | Whipeout770