Promoting Great Content
-
Say I've just created some great content on my site, what does the forum think the best way of promoting this content via. social would be?
e.g. Paid stumbles, tweets, posting on reddit?
We've created some good content in the past, but never really been able to drive traffic to it through social sites and networking with a great deal of success.
-
Thanks for the response dvtruong, regarding the content, we haven't got anything to put out at the moment because we want to make sure it's worthwhile before kicking it off.
It'll be something loan/finance related, so the creative caps will need to come out.
How did you go about finding the top bloggers in your industry? I'm sure I could round up a few, but I'd love to find more
-
In the past I have emailed influencers in my industry (top bloggers) and let them know about the content and how it can help people. Since the content was great, several influencers tweeted it and their followers retweeted it. We ended up with over 100 tweets and several hundred visitors.
I like the idea of paid Stumbles because people on Stumbleupon are more likely to be social media users and will be more likely to shrare (via Justin Briggs SEOMoz webinar). I also recently heard on the Marketing Over Coffee podcast that Stumbleupon is now the #1 social media site in terms of referral traffic.
What is the URL for the content?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What other major publications use bloggers for content? (UK)
Hi Guys. I've been building a database of journos who write about our niche recently for some outreach. I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc) Generally, bloggers represent an easier 'way in'. So I thought id ask... Is this common practice? Has anyone identified other publications using bloggers for content creation? (Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.) Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
Branding | | isaac6630 -
Best practices to rank a new website that does not produce much content.
Hi What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors. Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that. What would you suggest ? Thanks
Branding | | MindlessWizard0 -
Duplicate Content and Indexing issues
Hey guys, I have a client whom has an existing site www.currentdomain.ie and we have created a new site with a new domain name www.newdomain.ie. They do not wish for it to be redirected. They wish for two sites to have the exact same content just with different logos. So for example if you search for current domain the search results present to you www.currentdomain.ie as the number 1 search listing and the same if you searched for their new domain. I'm trying to understand how google might index the two sites if side wide canonical tag were implemented on either of the sites to get over the duplicate content issue. How would google index the brand name of each site if one site canocilised? I don't want to encourage this client with this idea as it appears to be nonsensical but I thought I should first understand fully what the SEO implications might be. Thanks Rob
Branding | | daracreative0 -
Prominent newspaper covered my content but did not link
Hi, I've seen this question asked and answered by SEO's somewhere in the past but can't seem to find it. A press release we created was covered in a nice article by a very prominent newspaper, with a mention of us but no link. The paper is so prominent that you hesitate for a second to write them and ask for the link, but of course, it doesn't hurt to ask. One mistake I made was issuing the release but not really pointing it at a piece of relevant content besides our company web site. This is not part of the question but is a good tip fo' learning and growing - the information we released was highly compelling but we should have taken the time to create a beautiful, linkable asset on our site. Anybody with advice on the best way to ask for a link? Is it asking the author? I assume I am not going to get this. I think this article will be syndicated -- if it gets picked up elsewhere, do you think it's worth the time to ask those papers?
Branding | | reallygoodstuff0 -
Content Marketing for E-Commerce Sites
Let's have a real discussion about content marketing for B2B and B2C e-commerce sites. As an SEO/inbound marketer (these days, I'm not sure what to call myself other than my first name), it's part of my job to keep a pulse on what's going on in the online marketing community. My daily routine starts with checking several sites for news/discussion (Moz, Inbound.org, SearchEngineLand, etc). Anyone actively involved in the community knows the word "content" appears in more articles than any other word (ok, maybe there a few others). Want to increase brand awareness? Generate content. Want to drive more traffic to your site? Generate content. Want to build quality links? Generate content. Want to discover the Higgs particle before the physicists? Generate content (and distribute to the right audience, so not to the chemists - ok maybe to the chemists, they're a related audience). Content, content, content, we're told! Yes I did see the Rand's WBF from a couple months back about content-less marketing, but frankly his suggestions fall under the traditional model of advertising and word-of-mouth. We're online marketers baby, we're expanding and changing the traditional model - with content! Enough of content marketing about content marketing. Let's see some content marketing for the small B2C, mom n' pop client who sells gardening tools. Let's see the amazing infographic you made for your local pizzeria client that drove traffic to their site. Let's see the Q+A discussion thread you identified and contributed to as means to display 'market leadership' in your niche of home air purifiers. Look, I love the idea of content marketing to increase brand awareness and drive traffic. Displaying market leadership by answering questions and offering something beneficial to your target audience should be the way to grow business (along with having a good product/service, I guess). But it's much easier said than done. And to be clear, I never expected otherwise. The motivation for this post was to start a discussion about real-world, applied content marketing, not content marketing about content marketing. Let the conversation begin.
Branding | | b40040400 -
Can anyone recommend a great PR Firm?
Can anyone recommend a great PR firm for an online consumer product business? Thanks so much!
Branding | | DDDOWERMAN0 -
How do you promote a G Plus page? Where are the G+ ads?
Hi All, My question doesn't actually refer to the fluent work of maintaining a page but rather to the basics. In our Facebook page we simply "bought" ads leading to our page and got the followers over time. I don't see an equivalent option in G+. Do I need to use regular adwords and point people to the G+ page or is there a place I can place ads inside G+? Thanks
Branding | | BeytzNet0 -
Unique Content around GEO targets
Is there a way to produce SEO, google friendly Unique Content to ad to long tail pages, that will provide user value? Emample: 1800medigap.com we want to rank for keywords that are geo specific: Medicare Supplemant Insurance Balitmore Maryland Denver Colorado Medigap Insurance ......
Branding | | jdcline0