In order to improve SEO with silos'urls, should i move my posts from blog directory to pages'directories ?
-
Now, my website is like this:
So I use silos urls. I'd like to improve my ranking a little bit more.
Is it better to change my urls like this:
- myurl.com/category1/blog/mypost.html or maybe myurl.com/category1/mypost.html
- myurl.com/category1/mypage.html
Thanks
-
It's not particularly important. "Blog" doesn't offer any sort of semantic importance to the content underneath. Singular and dense category landing pages are the goal with this strategy. That's more important than creating a URL distinction between your blog and static content.
-
I'll jump in even though you didn't ask
Really I think it makes the URI unnecessarily long.
While thinking about your site in terms of 'levels' the URI doesn't play that big a part (if all the posts are linked to from the home page for example that's still a second level page [for the most part]). However it is located at site/blog/category/page in the URI, which has at least one unnecessary directory.
Also, as a personal preference, I'd rather call my blog 'news', 'updates' or 'notices' in the URI.
-
I'm going to assume you don't already have many links into these pages since you're going to be messing around with them. If they do (and really even if they don't) make sure and set up the redirects correctly.
Site structure really depends a lot on the content that's on the site.
'example.com/category/title' is quite a good way of doing it.
-
I agree with Daniel here - its what in the pages that count more than the link structure.
Daniel Why would you say he should he ditch the blog in the path - if he has a blog he has a blog ??
-
Ditch "blog" in the URL entirely unless your model specifically keeps the blog under a separate directory as it currently is. Just ensure the category landing pages are syndicating content or provides some method of navigation that's relevant to the category.
Your existing model duplicates that landing page, so it's preferable to go: myurl.com/category1/mypost.html or myurl.com/blog/mypost.html.
This is really more of an accessibility and navigational issue, rather than SEO. It was big a few years ago, but I'm betting its effects will be negligible. It's just nice to have these sort of things organized, especially before you start a link building campaign where a small mistake in redirection could really hurt. I feel your time may be better spent on content strategy rather than PR sculpting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Job Posting Page and Structured Data Issue
We have a website where we do job postings. We manually add the data to our website. The Job Postings are covered by various other websites including the original recruiting organisations. The details of the job posting remain the same, for instance, the eligibility criteria, the exam pattern, syllabus etc. We create pages where we list the jobs and keep the detailed pages which have the duplicate data disallowed in robots.txt. Lately, we have been thinking of indexing these pages as well, as the quantum of these non-indexed pages is very high. Some of our competitors have these pages indexed. But we are not sure whether doing this is gonna be the right move or if there is a safe way to deal with this. Additionally, there is this problem that some job posts have very less data like fees, age limit, salary etc which is thin content so that might contribute to poor quality issue. Secondly, we wanted to use enriched result snippets for our job postings. Google doesn't want snippets to be used on the listing page: "Put structured data on the most detailed leaf page possible. Don't add structured data to pages intended to present a list of jobs (for example, search result pages). Instead, apply structured data to the most specific page describing a single job with its relevant details." Now, how do we handle this situation? Is it safe to allow the detailed pages which have duplicate job data and sometime not so high quality data in robots.txt?
Intermediate & Advanced SEO | | dailynaukri0 -
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
SEO - Massive duplication of same page, but different link.
Hi!
Intermediate & Advanced SEO | | jennisprints
I'm dealing with a big client who's site has a big (approx. 39 000) duplication of the "same" page (same content) but each page has a different URL. The duplicated page is a "become a member"-page.
I've checked the backlinks in Google Search Console and there are no sites linking to any of the duplicated pages.
The developers have no clue where or how the pages came to be duplicated, but my guess is that every time a new customer sets up an account the page becomes duplicated. The customer want us to just remove the pages and sort out the duplication, but removing the pages might cause a big drop in back links/traffic and what not. I would much rather redirect the duplicated pages to the original page, but given that there are 39 000 pages it might mess with the site speed. Looking for ideas and suggestions of what the next step should be, remove or redirect.
Thanks so much!0 -
Should I Add Location to ALL of My Client's URLs?
Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
Intermediate & Advanced SEO | | pdrama231
example.com/weddings/djs-washington-dc-md-va
example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
example.com/weddings/djs
example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!0 -
Someone asked me: What's the latest in SEO?
Hi, I'm wondering how others would respond to this question. "What's the latest in SEO?" Someone random asked me this on a plane that does not know much about digital marketing, but has someone else do for their business. I told them the google algortithm is constantly changing and it's always new, that there are about 500 changes a year (thought that was close to right) and then got down to some basic principals. I'm asking how you might answer as I could see someone asking me this within my organization as well. Thanks for any tips on a great answer or resources. Laura
Intermediate & Advanced SEO | | lauramrobinson321 -
URLs: Removing duplicate pages using anchor?
I've been working on removing duplicate content on our website. There are tons of pages created based on size but the content is the same. The solution was to create a page with 90% static content and 10% dynamic, that changed depending on the "size" Users can select the size from a dropdown box. So instead of 10 URLs, I now have one URL. Users can access a specific size by adding an anchor to the end of the URL (?f=suze1, ?f=size2) For e.g: Old URLs. www.example.com/product-alpha-size1 www.example.com/product-alpha-size2 www.example.com/product-alpha-size3 www.example.com/product-alpha-size4 www.example.com/product-alpha-size5 New URLs www.example.com/product-alpha-size1 www.example.com/product-alpha-size1?f=size2 www.example.com/product-alpha-size1?f=size3 www.example.com/product-alpha-size1?f=size4 www.example.com/product-alpha-size1?f=size5 Do search engines read the anchor or drop them? Will the rank juice be transfered to just www.example.com/product-alpha-size1?
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Domain forward to landing page - good or bad for SEO?
Hi Mozzers, Just recently we acquired a domain (www.nhacaribbean.com) for marketing purposes. Our technical staff used a frame forward to redirect the domain to the landing page http://www.nha.nl/alles-over-nha/Caribbean.aspx, which is only linked in the sitemap (not in the navigational structure of the site). Now, I'd personally just redirect the domain with a 301. But our CEO really wanted to keep the domain www.nhacaribbean.com visible in the URL bar. My question is: could this (potentially) really hurt rankings for our web site one way or the other? I'd love to hear from you guys. Thanks in advance.
Intermediate & Advanced SEO | | NHA_DistanceLearning0 -
Best way to move a page without 301
I have a page that currently ranks high for its term. That page is going away for the main website users, meaning all internal site links pointing to that page are going away and point to a new page. Normally you would just do a 301 redirect to the new URL however the old URL will still need to remain as a landing page since we send paid media traffic to that URL. My question is what is the best way to deal with that? One thought was set up a canonical tag, however my understanding is that the pages need to be identical or very close to the same and the landing page will be light on content and different from the new main page. Not topically different but not identical copy or design, etc.
Intermediate & Advanced SEO | | IrvCo_Interactive0