Goal Conversion Rate increase AND Abandonment Increase
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I wonder if someone can help me understand some data I'm seeing in Google Analytics.
SetUp
Goal with 3 step Funnel
Date Comparison is 1st-8th September & 1st-8th June
The Data (pics attached)
Looking at the Goal Conversion Rate I can see:
September - 11.58% vs June - 10.42% an increase which Google shows as (+11.18%)
For same time period Abandonment Rate is showing
September - 71.3% vs June - 61.5% - an increase which Google shows as (+16.5%)
The Questions
How can I bee seeing both an increase in conversion rate AND and increase in Abandonment rate on the funnel?
And why doesnt "(Conversion Rate + Abandonment Rate) = 100%" ?
Many thanks for any help!
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Thanks Joram,
I will take a look into that and get back to you. Definitely sounds feasible though.
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I think the point is that the Goal Conversion Rate shows the percentage of the TOTAL visitors on your site that convert. The Abandonment rate shows the percentage of visitors that leave the funnel before completion. I don't know how you've set up your site and the funnel, but I think that some visitors might enter the site on a page that is not included in the funnel. When they leave again, they will count as a visitor, but not as a funnel abandonment.
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