Goal Conversion Rate increase AND Abandonment Increase
-
I wonder if someone can help me understand some data I'm seeing in Google Analytics.
SetUp
Goal with 3 step Funnel
Date Comparison is 1st-8th September & 1st-8th June
The Data (pics attached)
Looking at the Goal Conversion Rate I can see:
September - 11.58% vs June - 10.42% an increase which Google shows as (+11.18%)
For same time period Abandonment Rate is showing
September - 71.3% vs June - 61.5% - an increase which Google shows as (+16.5%)
The Questions
How can I bee seeing both an increase in conversion rate AND and increase in Abandonment rate on the funnel?
And why doesnt "(Conversion Rate + Abandonment Rate) = 100%" ?
Many thanks for any help!
-
Thanks Joram,
I will take a look into that and get back to you. Definitely sounds feasible though.
-
I think the point is that the Goal Conversion Rate shows the percentage of the TOTAL visitors on your site that convert. The Abandonment rate shows the percentage of visitors that leave the funnel before completion. I don't know how you've set up your site and the funnel, but I think that some visitors might enter the site on a page that is not included in the funnel. When they leave again, they will count as a visitor, but not as a funnel abandonment.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic conversions
Hi, Is there any way (Analytics & other tools) how I can see where organic conversions come from? What search queries were used or at least what landing pages converted? Ideally, I would like exact search queries. I know I have list of these in GSC but not conversions. Analytics doesn't provide these so I cannot link them with conversions. Is there any realiable tool that is safe and won't use our data as benchmark or won't offer any form of transparency that will be useful for our competitors. Thanks. Katarina
Reporting & Analytics | | Katarina-Borovska0 -
Google Analytics Goal/Event/SOMETHING to show only Wordpress "Posts", not pages, etc
Hi all, Our site is build on Wordpress and formerly the post URL's had the typical date format at the beginning. This made it easy for me to look at, for example, all search traffic to the blog. I would just view URL's containing /2014/ and /2015/ and boom. We have since removed the dates from the URL's with proper redirects etc, which is great, but now I can't figure out a way to look at ONLY the blog in GA. I like to track a KPI of 'search visits to blog posts' and I can't figure out how to now. Can I set up a GA event that only fires when the post type template for blog posts loads? Some other solution? I'm lost here, and there's gotta be a good way to do it...
Reporting & Analytics | | 3DR0 -
All goal conversion in Google analytics showing under referral
Hi All, I have switched my website from http to https After switching from http to https all goal conversions in Google analytics showing under referral.I have also updated the GA code for https. Please help me out to fix the issue. Thanks
Reporting & Analytics | | Alick3000 -
How to track click on phone number on mobile device in GA as a goal?
Hi, I work with a lot of physicians and one of the things I'd like to do is add a goal in GA so we can try to track how many visitors are clicking the phone # to call the office from smartphones. Would doing this be as straight-forward as adding a the standard javascript click text that I'd add for an external link? And Is there a way to make a goal only "count" if the user-agent is a smartphone? Because if I attach the JS to the phone #, it's going to be in all of the HTML regardless of which device is used. Unless of course, I mess with the CSS to only make the javascript code appear on certain stylesheets. Thank you!
Reporting & Analytics | | Titan5520 -
Will javascript generated links affect my bounce rate?
Hi all, I run a site called Applicable Jobs (http://www.applicablejobs.com) and from analyising my analytics I notice my bounce rate is unusually high at around 85%. I'm keen to get this right down as I've read recently that a high bounce rate is a metric Google uses in determining positioning in the SERPs. I honestly don't think it's the quality of my content because I feel it's genuinely useful to my target audience but I'm wondering if the way my jobs list is generated is causing an issue. At the moment I have my jobs listings generated through javascript so I can have nice effects and use a bit of ajax but if Google crawls it, it obviously won't be able to see the listings. So I'm wondering if when a user comes to the site and they click on one of the job listings, does the Google analytics code recognise that click because that link is generated through javascript? Thanks
Reporting & Analytics | | Benji870 -
Setting up Google Analytic Goals to a 3rd Party Site
I recently received help on a question I asked on SEOmoz but need additional clarification. I am trying to set up goals in Google Analytics for people who click on a “purchase botton” which sends them to PayPal. I created a Thank You page and tried to get PayPal to redirect to it, however, our customers only get to our site’s 404 page. Here is what I’ve done so far: Went into my PayPal account and turned the “Auto Return” to ‘on’ Under website payment preferences, I added the following URL http://www.teecycle.org/thank-youutm_nooverride1. (I formatted the URL this way because the person who provided me with help recommended using the format ?UTM_nooverride=1. However, our CMS system won’t allow “?” or “=”)
Reporting & Analytics | | EricVallee340 -
GA custom reports involving pages and goals - what are the metrics saying?
Hi, All! I would like to create a custom report that will enable me to see which of my pages are contributing to goal completion on my site (so I can then optimize the pages that are contributing the most, with maximal ROI for the optimization investment). If I make the dimension "page/page title" and the metric "goal X completions" - which would make sense - what exactly are the numbers that I am seeing telling me? Is it how many times a person started the goal funnel from that pages (meaning every goal would appear only once and there be no overlap)? That doesn't appear to be the case with the numbers, because the headline in the main "Goals" section tells me I have 30 goal completions for that goal, for example, but the headline in the custom report (which is adding up all the numbers) is, say, 100. Or does it mean the number of times that this page was ever in the navigation path of someone who ended up completing a goal? Then the same goal would be counted multiple times, for each page in the path. Additionally, I see this strange thing on some of my reports where the actual funnel pages appear as contributing towards goals, which I guess makes sense, but again the numbers don't match up. If the goal was to get to page B, and the funnel was A->B, and there were supposedly 30 goal completions, my custom report says that A gave 28 goal completions and B gave 25. Anyone know for sure - or through testing - what the case is with all these things? Any explanations will be much appreciated!
Reporting & Analytics | | debi_zyx0
