How to Define Best Structure of Title Tag and Meta Description?
-
I want to define best structure of Title Tag and Meta Description for my eCommerce website. There are too many categories over there and many be increase in near future.
There are 7K+ products live on website so, it's quite hard to develop Title Tag and Meta Description for all product pages. That's why I have set automatic Title Tag and Meta Description creation with help of developers.
I want to do similar stuff for my category pages. Can anyone suggest me structure of Title Tag and Meta Description which suppose to help me in well over Google's organic result.
I have define structure as follow.
Title Tag:
Category Name: FREE Shipping & Discount Category Name | Vista Stores
Meta Description:
Category Name with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Category Name.
Meta Keywords:
Category Name
I also want to give real time example with specific URL. (http://www.vistastores.com/69_21/outdoor/patio-umbrellas.html)
Category Name = Patio Umbrellas so with help of above structure Title Tag and Meta Description will be as follow.
Title Tag:
Patio Umbrellas: FREE Shipping & Discount Patio Umbrellas | Vista Stores
Meta Description:
Patio Umbrellas with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Patio Umbrellas.
Meta Keywords:
Patio Umbrellas
So, Does it matter for good performance? If any inputs in same direction so I am eager to read it.
-
How your tags are generated are not considered in any form. Your e-commerce solution can automatically generate the tags, or you can manually create them.
The content of the tags themselves are what's important, not how they are created.
-
Oh great. BTW: Automatic Meta info creation will not mesh up my organic ranking. Right??
-
Meta Keywords should not be used at all. They offer absolutely no SEO value. It is simply extra HTML code which needs to be processed every time a page loads.
For the title tag, there are two considerations: ranking and CTR. From a pure ranking perspective, your title should be short and focus on unique keywords or phrases people will use to locate your page. Example: "Patio Umbrellas" or "Patio Umbrellas | Vista Stores".
From a CTR perspective "Free Shipping" is attractive, but I would recommend using that phrase as the first words of your meta description, not the title tag. Example of Meta Description: "FREE Shipping on Discounted Patio Umbrellas. 100% Price Guarantee!. Buy today and save 20-40% on attractive, modern Patio Umbrellas."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should a ALT TAG Be?
Hi All, Can a ALT Tag have special characters? Can i have my ALT Tag as Image-explained-with-what-it-is? Can i have - hyphens as this? Thanks I have a 2nd question I have 100's of videos which has a ALT tag as Tumbnail link to video How can i deal with them? Can i add the Video title as ALT Tag? thanks
On-Page Optimization | | Nettv0 -
Meta symbols
Hi Mozzers, Which symbol do you prefer "-" or " | " (Hello Mozzers - Question or Hello Mozzers | Question)? Does it ever matter? Thanks!
On-Page Optimization | | AcroSEO0 -
Should we add our company's name in page title tag or not?
We have been adding our company (Townscript) name in all the page titles. For example, in an event page of Lucknow Conclave: www.townscript.com/lucknowconclave the page title is Lucknow Conclave | Alexis Society | Townscript I read somewhere that it's not necessary to put your company's name in the title tag. Is it right? Please help!
On-Page Optimization | | sanchitmalik0 -
Meta Description Question
Hi, Lets say you have a 1000 pages, is it ok to generate a template meta description and flip the keywords depending on the page? For example: Red Shoes page: Buy Red Shoes at amazing prices. We have a large range of Red Shoe sizes available. Blue Shoes page: Buy Blue Shoes at amazing prices. We have a large range of Blue Shoe sizes available. Thoughts?
On-Page Optimization | | Bondara0 -
Meta description template - will i penalised? Similar but not the same.
UPDATE to original question: Ok can I also add, as a solution, could I use %%title%% | A Commercial Property Website that deals exclusively with Industrial Property, Land and Investments For Sale or Let across Scotland. In Yoast as a meta description - so the descriptions will have individual titles but the rest the same? Or will I be penalised? This is for the 1000 or so listings, but I'll write completely unique descriptions for the pages? We have taken on the marketing and SEO of a site that we didn't build. After the first crawl report there were 103 errors, 760 warnings and 990 notices. Including a lot of 301s - which I'm confused as is a brand new site. http://www.shedfinders.com/ I've made some changes in the editor to ensure unique page titles so errors should come down. However i wanted to ask advice how best to optimise a site like this ... people come on they list an industrial property and then those in the market to let or sell can browse and then get more details on industrial property they like the look of. So there are lots of listings going on that aren't correctly optimised ... should these manually all have meta descriptions and rewrite headers etc? Ideally the listings would rank themselves in Google - but I'm going to no index some of the other less relevant pages. Keen to hear your feedback. Thanks, Laura
On-Page Optimization | | lauratagdigital0 -
Description tag/ duplicate content.
Quick question - will Gg deem it duplicate content if I use the description tag text anywhere else in the on-page copy? Thanks, David
On-Page Optimization | | newstd1000 -
Changing of title page and description
Can I ask how long after changing the Title and Description tags on a website do people have to wait to see these changes reflected in Google? I changed a site of mine a couple of weeks back, pinged the site to google and had well over 5,000 googlebots to the page (not a result of pinging, I get that anyway), yet Google continues to display the old listing. Any secret techniques to speeding this up? Thanks
On-Page Optimization | | Grumpy_Carl0 -
Are Amazon meta tags efficient?
We are probably all familiar with general and Google guidelines for writing title and description tags. But Amazon. com often create another structure where they put in a) amazon.com, b) product name or description and c) the Amazon category the product is featured in, like this: | Amazon.com: Mac Motion Chairs Model 2-Piece Recliner with Matching Ottoman Mocha Microfiber with Walnut Frame: Home & Garden Is this a well developed description tag? |
On-Page Optimization | | KnutDSvendsen
|0