Inter-link Optimization for Pages

[DigitalJungle]

Hi Guys,

How much interlinking is okay for between pages? Can i start link my internal pages like Wikipedia does? 20,30 interlink per page?

OR is it all depends on Page Authority? Can i go inter-link crazy on 1 year old legitimate site?

Big Thanks?

[RyanKent]

Hi Matthew.

I think you have the right idea and thought process. Interlinking pages is very user friendly and a solid SEO strategy. Links in content offer more value then links in navigation or footers both to users and SEO. This strategy also provides link to many pages in your site which otherwise are not part of your navigation.

The greatest part is the links are offered based on popularity. Links in navigation and footers are always there. Even if not a single visitor comes to your site, those links are always there on every page. Proper internal linking as used on wikipedia only appears when a topic is discussed. The more it is discussed, the more links and vice versa. This strategy allows much better management of your site's precious link juice.

Does it all depends on Page Authority?

How frequently and deeply your site is crawled always depends upon your PA/DA. With that said, your links in content will be given the highest priority and that's another great part of proper internal linking. As long as you keep things helpful to users and reasonable, I would not have any concerns. Review your navigation/sidebar/footer links to ensure they are all necessary. If so, I would continue with your plan. I hate to throw out a number because there are many factors to consider, but I would not recommend going too much about 140 links unless your PA/DA was strong.

Can i go inter-link crazy on 1 year old legitimate site?

Site age is not a factor. 1 day or 15 years old you would use the same linking strategies. I hate to endorse anything with the term "crazy" in it. I would say you can use interlinking in a similar manner to wikipedia. If that's what you call crazy, so be it.

[PeterAlexLeigh]

interlinking like crazy isn't going to help with your seo results too much. You can certainly interlink 20,30 between pages, but only if it's helpful from a user perspective.

Don't litter your pages with internal links for no reason, it's unlikely to aid your seo efforts and may in fact look spammy and hinder them.

Create a good navigational structure so that users and crawl bots can navigate round your site easily and quickly. Things like bread crumbs help so that the users can see where they've navigated from and can easily get back to where they've been.

I'm not sure why you'd want to interlink lots on a 1 year old legitimate site, but if it's performing well as it is then why would you want to?