Transition between a blog to e-commerce webshop, will my domain "lose" authority
-
Hi Seomoz'ers,
Currently I am analyzing the best possible strategy which situation is as follow:
I am having a blog with a great EMD about a specific product we are selling. The blog is currently ranking in position 1 for different keyword phrases. However I would like to make a switch from the current Wordpress blog to Magento webshop. Simply because the product should be sold through a professional webshop with many related products.
Only the homepage of mydomainname.com is optimized. I am affraid I will lose my #1 ranking when I put my webstore online on this domainname. Most likely I will lose my PA and keep my DA. Which actions should I take in order to keep the ranking in Google position 1 with the new webstore?
My best possible option I guess:
1. Replace the Wordpress blog with the Magento webstore and optimize the homepage with on-page seo of the webstore for the targeted keywords. Will this work? As the backlinks I've built are pointing all to the domainname.com (homepage).
Thanks in advance. Any more suggestions are welcome
-
Thanks for your extended answer. So in fact if i have a blog online at this moment and I have optimized the homepage of the blog for a targeted keyword and have for e.g. 5 category pages with url structure domain.com/category1 and I will remain the exact url structure and content in my new magento webshop, then there will be a big chance I keep my curreny rankings, is that correct? Thanks in advance!
-
Losing rankings is a definite possibility whenever you change the code or content of your site. If you are moving to a different domain you will lose credit for the links that you've earned unless you execute a 301 redirect. If you are staying on the same domain, you want to ensure that the content remains as close to the previous version as possible including using the same URLs for your pages. You should also make sure that the internal links are carried over to the new version of the site. Any changes to your site's home page links can significantly impact how your internal pages rank (for example if you remove the homepage links to important category pages).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Screaming Frog - What are your "go to" tasks you use it for?
So, I have just purchased screaming frog because I have some specific tasks that need completing. However, looking at Screaming Frog generally, there is so much information I was wondering for those who use it, what are the top key tasks you use it for. I mean what are your "go to" things you like to check, that perhaps are not covered by the Moz Crawl reports. Just looking for things I perhaps hadn't thought about, that this might be useful for.
On-Page Optimization | | TheWebMastercom0 -
Multiple domains
I have a client, (for example Henry Jewelers) who likes to advertise their site as www.henry.com, but their main site resides on HenryJewelers.com. If www.henry.com has a permanent redirect to henryjewelers.com, are the two sites impacted negatively from a SEO standpoint?
On-Page Optimization | | BrettMackrell0 -
Author avatar in homepage search result
Hello I actually see some websites which the owner don't want to display the google+ profile avatar when homepage is displayed in search result, except blog posts only For example: yoast.com Is it a good practice in wordpress? or we must claim authorship & display the google+ avatar for all pages & all posts? Thanks
On-Page Optimization | | dklong23450 -
Author authority
Hi, I want to start adding it to my website I wanted to know: if it's ok to create a Google+ profile for the company and this profile will be managed buy one or more persons? Or must it be a profile of a person? Is Google+ is the only way to do it? Thank you
On-Page Optimization | | iivgi0 -
How much copy should there be on an e-commerce category page?
I'm not looking for a precise number, obviously. I'm more interested in a general range. More text means more long-tail and synonym opportunities, but of course you don't want too much copy above the fold, pushing your products down. Maybe you can get away with a short paragraph or two at the top of the page. You can always put more copy below the products, but in a recent SEOmoz e-commerce webinar, the presenter seemed to think that was silly and unnecessary. He even suggested that the algo might intentionally ignore text below products, since it's clearly not intended to be read. What do you think?
On-Page Optimization | | CMC-SD0 -
Multi-language on multiple domain
Hi, One of my clients has a big duplicate content issue on his site. He has two domain, on for each language (FR and EN) but each domain propose the two languages! Meaning you can reach every page with two URL. Example: http://www.brand-realestate.com/en/luxury/index.html (home page of the default site in english)
On-Page Optimization | | Pherogab
http://www.immobilier-brand.com/en/luxury/index.html (home page of the default site in french after clicking on the english link) Each of the two site has a default language and a link to the other one. When you click the link the page you are on just refresh and the URL stay the same with an added language parameter (ie:http://www.immobilier-brand.com/luxe/index.html?lang=english), then all the link in the navigation switch to the other language. So my question is, is it better to: Keep the two domain and instead of having the two languages on each send the traffic to the domain which has the targeted language by default (on the right page of course) Have both language on one domain and redirect all the pages from the other domain to this one (each page to the corresponding one) Just add a canonical URL on each alternative version of each domain Let me know if I'm clear. Thanks for the help. GaB0 -
Transferring authority from one domain to another
My dilemma For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial? Any advice would be much appreciated!
On-Page Optimization | | CMoore850 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0