On-Site Optimization Tips for Job site?
-
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Any help would be much appreciated.
-
I have a couple thoughts for you:
Make sure that your database is creating pages that are crawlable by search engines.
Create unique content for those pages that are optimized for keywords and other SEO best practices. Especially check what HTML your database is spitting back out, not all CMSs are created equal.
As far as what to do with those job pages after the position is filled, that's really up to you. I do think that people expect filled jobs to disappear into the void. Though you could put a "FILLED" announcement on the page and create something where it would recommend unfilled jobs that were similar. On an e-comm site I worked on, we decided to leave up sold out product pages, but make it super clear they were sold out (and of course, they were not linked internally anymore), due to the traffic coming from search engines who'd crawled those pages and external links. Then the pages had a "recommended products" on them which drove people to similar items.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google for Jobs best practice for Job Boards?
I head up SEO for a niche job board. We disallowed our job ad pages (/job/) in the robots.txt as this is user-generated content and really eating up our crawl budget, causing penalties etc. Now Google for Jobs has hit the UK (our strongest region for traffic), I'm torn about what to do next. Our jobs will only show in GfJ if we remove the jobs pages from the robots.txt and apply the directed structured data to every single jobs page and monitor this constantly. I will also have to constantly invest in our website developers no indexing / canonicalizing new job pages and paginations. Is GfJ worth it? I have spoken to one other job board who has seen more brand awareness from appearing in GfJ but almost no traffic / application increase. But are we missing a trick here? Any advice would be greatly appreciated.
Intermediate & Advanced SEO | | gracekimberley11 -
How do we better optimize a site to show the correct domain in organic search results for the location the user is searching in?
For example, chicago-company.com has the same content as springfield-company.com and I am searching for a general non-brand term (i.e. utility bill pay) and am located in Chicago. How can we optimize the chicago-company.com to ensure that chicago's site results are in top positions over springfields site?
Intermediate & Advanced SEO | | aelite1 -
Tips for optimizing website for one long term keyword
Hello, I have quite specific long term keyword (4 part keyword) for which I would like to rank as high as possible and other keywords would come automatically, I know there's lot to it how to do it properly, but is there any good tips you could help me out with? I have 4-5 different pages with the keyword related product, would it be smart to optimize them all for the one keyword or optimize just one of those pages and leave others with other information, this I believe would be important subject to decide? I know I could add the exact long term keyword since it's related to content to titles, h1 headers, alt tags , file names and url, but would it be smart to use the optimization for that exact long term keyword on all those pages or just one? This is very important subject for my business and any advice will be most highly valued. Many thanks
Intermediate & Advanced SEO | | bidilover0 -
Site been plagiarised - duplicate content
Hi, I look after two websites, one sells commercial mortgages the other sells residential mortgages. We recently redesigned both sites, and one was moved to a new domain name as we rebranded it from being a trading style of the other brand to being a brand in its own right. I have recently discovered that one of my most important pages on the residential mortgages site is not in Google's index. I did a bit of poking around with Copyscape and found another broker has copied our page almost word-for-word. I then used copyscape to find all the other instances of plagiarism on the other broker's site and there are a few! It now looks like they have copied pages from our commercial mortgages site as well. I think the reason our page has been removed from the index is that we relaunced both these sites with new navigation and consequently new urls. Can anyone back me up on this theory? I am 100% sure that our page is the original version because we write everything in-house and I check it with copyscape before it gets published, Also the fact that this other broker has copied from several different sites corroborates this view. Our legal team has written two letters (not sent yet) - one to the broker and the other to the broker's web designer. These letters ask the recipient to remove the copied content within 14 days. If they do remove our content from our site, how do I get Google to reindex our pages, given that Google thinks OUR pages are the copied ones and not the other way around? Does anyone have any experience with this? Or, will it just happen automatically? I have no experience of this scenario! In the past, where I've found duplicate content like this, I've just rewritten the page, and chalked it up to experience but I don't really want to in this case because, frankly, the copy on these pages is really good! And, I don't think it's fair that someone else could potentially be getting customers that were persuaded by OUR copy. Any advice would be greatly appreciated. Thanks, Amelia
Intermediate & Advanced SEO | | CommT0 -
Links from random sites: Disavow?
I am looking at the links to my site from GWT. I see a bunch of random sites I've never heard of. I never made an effort to get links from these sites. Sites like | http://www.xlx.pl | Also found one porn site! Should I just ignore these or disavow them?
Intermediate & Advanced SEO | | inhouseseo0 -
SEO for an exponentially growing site?
Hey Mozers! I was having a quick chat with a friend the other day on doing SEO for a site that grows in page size at an exponential rate and was just wondering how you would go about optimizing it? The example that we used would be a site that allowed users to upload videos and then have people vote on two videos against each other. So, if there are 100 uploaded videos and each of them are pared up with the other 99 to create a unique voting/battle page which has it's own unique URL, the site can get very large, VERY quickly. Meaning if just one more video is uploaded there would be How exactly would you go about optimizing the site? My biggest area of confusion would be generating sitemaps. I'm aware of best practices with large sitemaps (i.e. having a sitemap of sitemaps, not going over 50k in entries per sitemap etc..) But, how would you go about creating the sitemaps for this website if it's growing at an exponential rate, if at all? If you have any other questions feel free to ask and I'll clarify it. Thanks! 😃 **TL;DR How would you optimize a site that grows at an exponential rate? **
Intermediate & Advanced SEO | | JordanChoo0 -
Same day indexing... some tips for a non blog site
Hi There's a question today about paying for Yahoo directory - I wondered if these kinds of links would help with getting indexed. We're adding about 10-20 pages of new unique content each day, but it takes google about 4 days to list it and then it only lists a few pages of that 10-20 pages, we have other older sites and blogs that are within the hour. What tips can you give me for getting at least a same day index, and a thorough one at that, so if we publish 20 pages on Thursday by the end of play Friday they're indexed? Would the Yahoo Directory help?
Intermediate & Advanced SEO | | xoffie0 -
Migrating a site
Hello, I have what a I think it's a noob question.. I have a medium size website and need to put it into maintenance for the next 2 months, and afterwards activate a completly new site. My client asked me to do this, cause the same people whoe run the constant flow of information on the site, are the ones who are going to develop the new site, so he wants to just close it out So... what are the steps for doing this with minimum impact on any SEO advances made this past months?.. How do I tell the search engines, Hey, just under maintenance for a while....then... i'm back in the game but this is my new structure. and the old one should go here
Intermediate & Advanced SEO | | daniel.alvarez0