HTML5, semantic web & SEO
-
HTML5 is supposed to revolutionize the way browsers, web clients and services are supposed to "understand" information on the web. I have been planning on converting my site to HTML5 ever since it went into a working draft last spring, however I wanted to know if upgrading to HTML5 would offer any SEO benefits or if it would actually have a negative effect on how my site is perceived on the web.
I guess my real question here is "Do search engines recognize HTML5 sectioning?"
Is content found in semantic sections like
<header>,
<footer>,
<nav>,
<aside>, treated any different than content inside generic HTML4 containers like,
or ?
</aside>
</nav>
</footer>
</header>
-
This is something we will be experimenting with in the future. For now, I think we, as SEO's should be considering HTML5 as it will be the future of the semantic web.
Until people start experimenting and trying it out we won't really know and I think there is a definite divide at the moment between HTML5 developers and SEO's.
Theoretically, having an explicit
,
<header>,
<nav>etc should make it quicker and easier for SE's to parse and as we know, Google likes things that make it's spiders job easier/quicker. But this is just hypothesis at the moment.</nav>
</header>
-
They already recognize page sectioning (headers, footers, navigation sidebars, content area), regardless of doctype. This is why links in some parts of a page carry more weight than others.
-
Agreed; I haven't read anything yet that the new tags/attributes have any effect at all in SEO terms
-
I don't think it would have any effect to be frank. Take a look here, a bit old but the closest I could find;
http://www.google.com/support/forum/p/Webmasters/thread?tid=2d4592cbb613e42c&hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What website changes (technical) SEOs can ignore confidently? Google's perspective!
Hi community members, I am looking after SEO at our company and there are lots of changes happening about our website; especially technical changes. It's hard for me to look after every deployment of the website like change of server location, etc. We generally agree that every change related to website must be notified by SEO to understand the ranking fluctuation and how search engines welcome them. I just wonder what technical deployments of a website I could confidently ignore to save time and give a go ahead to technical team without interrupting or waiting for my approval. Thanks
Web Design | | vtmoz1 -
Prismic.io CMS and SEO?
Looking for community feedback: Some of our In house developers want to use Prismic.io over Wordpress for it's alleged ease of organizing and "deploying" content. It's essentially a repository for content from which you make API calls to. It's a rather new platform. There a few posts in Quora around SEO but looking to see if anyone has had experience with platform. My concern is around page load times, excessive server requests, and content viewed as code. Any thoughts/ experiences would be much appreciated!
Web Design | | ArcherMalmo0 -
Best SEO Strategy for Social Games
Hi all - wondering if you can help.... We have a social gaming startup with a few million users. Our first game is http://iamplayr.com (currently just a landing page) - now we're just about to launch some more games. We'll have approx 6 titles by the end of the year (note most of our users are on Facebook.com).I'm a little unsure the best way to approach this from an SEO perspective. 1) Should we direct everything to a games specific .com site like http://iamplayr.com -> and if so, should we build out this site to attract more keywords2) Direct everything to our Facebook app e.g. http://farmville.com 3) Have 1 central site for our multiple titles, with each game having a subdomain e.g. ala King.com / Zynga.com etc? What you recommend? Our goal is to have a managable 'off Facebook' strategy that attracts maximum organic traffic for keywords e.g. 'free football game' etc Thanks 🙂 H
Web Design | | HowardK0 -
Off Screen Rendering & Other Tactics
Hi Folks, We're currently trying to change our website search results to render in HTML in the first instance then switch off to AJAX when our user clicks on filters. But we came across an issue that diminishes the user experience, so we used this method below: We have moved the search grid offscreen in the initial rendering because we execute a lot of Javascript that modifies the DOM within the grid. Also when a user has performed a search from within the page, the hash is updated to identify the new search terms. Because this is not sent to the server, a user who has done a search and refreshes would see incorrect search results initially and the correct search results would then replace them. For example, on initial search a user reaches a URL akin to search.veer.com/chicken. When they perform a search from on that page, the hash gets updated tosearch.veer.com/chicken#keyword=monkey. If the user refreshes the page, the server only receives the request for chicken and then serves up the page with those results rendered on it. The Javascript then checks the hash and determines that it needs to run a different search and fires off an AJAX call to get the new results. If we did not render the results offscreen the user would see the results for chicken (confusingly) and be able to briefly interact with them until the AJAX call returns and the results are replaced with the correct monkey results. By rendering offscreen, the initial results are not visible and the Javascript can move them immediately onscreen if there is no hash, or wait until the AJAX call returns and then rebuild the grid and move it onscreen. Now I know that rendering text indent to -9999 is a black hat SEO tactic. But, would it be the same in this case? We're only doing this avoid bad UI. Please advise. Also, we came across these two articles that may serve alternative options. These article state that each tactic is SEO-friendly, but I'd like to run it my the community and see if you guys agree. http://joshblog.net/2007/08/03/make-your-rich-internet-application-seo-friendly/ http://www.inqbation.com/tools-to-increase-accessibility-in-the-web/ Thank you for your help!
Web Design | | CorbisVeer0 -
3 Products & 50 Options each, How does Google handle product variant or options?
We are selling furnace filter and we might move our existing store host by BigCommerce to Americommerce or Corecommerce. Before moving the store, I have a questions about our online store structure. We are selling 3 different furnace filters, GOLD, SILVER and BRONZE Series. Each furnace filter come in about 50 different sizes, for a total of about 150 different products. The way our store is setup now, it is 150 different product, 150 different URL, 150 different page name... The way it is setup now, might look like duplicate content. All the product page are the same, all the pictures are the same, the only thing that change, is the furnace filter size in the product description. Look at those pages for example: http://www.furnacefilterscanada.com/20x20x4-Furnace-Filters/ http://www.furnacefilterscanada.com/categories/2-Inches-Thick-Filters/10x20x2-inches/ http://www.furnacefilterscanada.com/categories/2-Inches-Thick-Filters/16x25x2-inches/ Would it be better to only have 3 products and 50 variables or size options? What would be the best structure in a SEO point of view? One thing we have to keep in mind, when searching for a furnace filter, shooper will use keywords like: 16x25x4 furnace filter filter 20x20x1 air furnace filter 10x20x1 furnace filter 24x24x4 canada furnace filter Most of the Google search will included the filter size_._ How does Google handle product variant or options_?_ If I have 3 products, I will have only 3 URL and 3 different page name. I know for the shoppers, 3 products with sizes options might provide a better experience, but what about Google ranking the products? What is opinion the best online store structure in our case? Thank you for your help, preciouse time and support. BigBlaze www.furnacefilterscanada.com/
Web Design | | BigBlaze2050 -
Homepage and Category pages rank for article/post titles after HTML5 Redesign
My site's URL (web address) is: http://bit.ly/g2fhhC Timeline:
Web Design | | mcluna
At the end of March we released a site redesign in HTML5
As part of the redesign we used multiple H1s (for nested articles on the homepage) and for content sections other than articles on a page. In summary, our pages have many many, I mean lots of H1's compared to other sites notable sites that use HTML5 and only one H1 (some of these are the biggest sites on the web) - yet I don't want to say this is the culprit because the HTML5 document outline (page sections) create the equivalent of H1 - H6 tags. We have also have been having Google cache snapshot issues due to Modernzr which we are working to apply the patch. https://github.com/h5bp/html5-boilerplate/issues/1086 - Not sure if this would driving our indexing issues as below. Situation:
Since the redesign when we query our article title then Google will list the homepage, category page or tag page that the article resides on. Most of the time it ranks for the homepage for the article query.
If we link directly to the article pages from a relevant internal page it does not help Google index the correct page. If we link to an article from an external site it does not help Google index the correct page. Here are some images of some example query results for our article titles: Homepage ranks for article title aged 5 hours
http://imgur.com/yNVU2 Homepage ranks for article title aged 36 min.
http://imgur.com/5RZgB Homepage at uncategorized page listed instead of article for exact match article query
http://imgur.com/MddcE Article aged over 10 day indexing correctly. Yes it's possible for Google index our article pages but again.
http://imgur.com/mZhmd What we have done so far:
-Removed the H1 tag from the site wide domain link
-Made the article title a link. How it was on the old version so replicating
-Applying the Modernizr patch today to correct blank caching issue. We are hoping you can assess the number H1s we are using on our homepage (i think over 40) and on our article pages (i believe over 25 H1s) and let us know if this may be sending a confusing signal to Google. Or if you see something else we're missing. All HTML5 and Google documentation makes clear that Google can parse multiple H1s & understand header, sub & that multiple H1s are okay etc... but it seems possible that algorythmic weighting may not have caught up with HTML5. Look forward to your thoughts. Thanks0 -
The ideal SEO e-commerce site
Hi All, I am currently writing a spec for moving our current e-commerce website and it got me thinking from an SEO perspective. We are all usually restrained by the current website set-up / CMS and there are things it can never do despite how hard we push for the changes. If you had the chance to start from a blank canvas (like I do currently) what would be on your wishlist?
Web Design | | RikkiD220 -
Which ecommerce platform is best for SEO?
We currently run our eyewear store on osCommerce. However, for various reasons we are considering a redevelopment onto another platform, the most obvious choice being Magento. What might the advantage and improvement in SEO with such a change and is the pain worth the gain???
Web Design | | seanmccauley0