How Does Link Juice Pass?
-
Say there is a link on an authoritative site to my site, and the link points to www.mysite.com. However, I have set all URL variations (https://mysite.com, www.mysite.com, mysite.com, etc.) to redirect to http://mysite.com automatically. Does the link juice from this authoritative site pass through the www.mysite.com URL to http://mysite.com automatically due to the automatic redirect?
I guess my question is does the link juice automatically pass on to the destination URL, even though it is not the original URL the authoritative site pointed to?
-
Great, thanks, Keri!
-
There's no redirect needed at that point, since mysite.com is where you do want people to end up. If you type in the correct version, you don't need a redirect (adding the http:// in the browser isn't a redirect).
Sounds to me like everything is set up correctly for you now.
-
Thank you, Frank, this is a great help! When I typed in the www.mysite.com, it showed a 301 redirect. However when I type just mysite.com, I get the following: HTTP/1.0 200 OK =>
Does this mean there is no 301 set up for the mysite.com URL?
-
Niall,
If you are in doubt, whether you need to change your redirects or set up a specific 301 redirect, do a simple check:
Type in the URL in a header checker (like this one http://www.webconfs.com/http-header-check.php ). If the result is a working 301 redirect, and you are happy with the "location" (or destination) page, then you are fine.
In your case, type in the www.mysite.com to check if it redirects to mysite.com in one step.
-
Thanks John, what I am wondering is if I need to specifically set up a 301 redirect separately, or would that automatically happen when redirecting one URL to another (https://mysite.com to http://mysite.com for example)?
-
Yes, almost all of the link juice passes through with a 301 redirect. A little is lost, but a very tiny amount.
Source: Matt Cutts http://www.mattcutts.com/blog/rel-canonical-html-head/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links best practices
In looking at the inbound links to a client’s Home page, I see that the link from each page of the website back to the Home page is an image, and the ALT text is “Home.” I have a few questions about this, and would appreciate help understanding best practices: --Does it matter that the link back to the Home page is an image (presumably the client’s logo)? -- If we keep the image link, wouldn’t it be better to use “client’s company name” as ALT text rather than “Home”? --Should I recommend using an HTML link back to the Home page, and using the company name as anchor text? (I don't think it's relevant, but the site is built in Drupal.) Thanks!
Technical SEO | | jrae0 -
If I switch my domain name, will I keep link juice from redirect?
I am moving one of my sites wellington-florida-homes.com to a new domain (wellingtonfloridahomes.com). Most of our link-juice is coming from another domain we purchased (theshockleyteam.com) that is redirected to our primary site. If I simply redirect theshockleyteam.com to our new domain (wellingtonfloridahomes.com) I will still have the link juice passing through, right? Thanks!
Technical SEO | | RickyShockley0 -
Penalised due to links?
Hi, Is there a way to tell if a site has been penalised for it's links? Our site dropped last Friday, and we would like to rule out links, as we plan to move the site to our main site and re-direct the links, unless Google would punish the new url due to this. Our old site does not show any warnings for the link, and neither does our Google WM account, the only thing we have to go by is a big drop in SERP. Many thanks. Quime.
Technical SEO | | Quime0 -
Mini site links?
Can anyone point me to information about the "mini" site links on the Google search results or tell me how to get them set up? These aren't the full site links that show 3 by 3 under the first listing but small text links that appear for certain results. (See attached image for reference.) Are these something that can controlled/requested? NAj6E.png
Technical SEO | | DVanSchepen0 -
Inter-link Optimization for Pages
Hi Guys, How much interlinking is okay for between pages? Can i start link my internal pages like Wikipedia does? 20,30 interlink per page? OR is it all depends on Page Authority? Can i go inter-link crazy on 1 year old legitimate site? Big Thanks?
Technical SEO | | DigitalJungle0 -
How to find artificial or unnatural links in OSE?
Hi, I just got a message from Google Webmaster Tools telling that there are "artificial or unnatural links" pointing to one of my subdomains, and that I should investigate and submit my site for reconsideration. The subdomain in question has inbound links from 4K linking root domains. We are a certificate authority (we provide SSL certificates) so the majority of those links come from the site seal that customers place on their secure pages. We sell certificates to a full spectrum site types, from all sizes of ecommerce sites to .edu, .gov, and even adult. That said, our linking root domains have always been a mixed bunch, which tells me that these offending links were recently added. Here are my questions: Is it possible to slice my link reports with some sort of time element, so that I can narrow the search to only the newest inbound links? How else might I use OSE to find these "artificial or unnatural links"? Are there any particular attributes I should be looking for in a linking root domain that might suggest it's seen by Google as "artificial or unnatural". Any help with any aspect of this issue would be greatly appreciated. Thanks, Dennis p.s. I should probably state that I've never bought links or participated in link schemes.
Technical SEO | | dennis.globalsign0 -
What should I do about links coming in that are from link farm type sites?
I just noticed two back links to a couple of sites around pharmaceuticals/attorneys. The one link is to a chinese site with url: http://e.lifestyle.com.cn/fashionweekly/nzj/353093_2.shtml, and the other is to a site called Adroo: http://adroo.com/us/?view=list&list_id=104154&lang=en. Both appear to be some type of link farm sites, one has come in as a nofollow (surprise, you can buy "ads" on their site, both have decent DA. There is no reason for them to link to theses sites, should I find a way to stop the link? Also, on one of the sites we had a dmoz link and it is not showing in OSE? Link is still open in dmoz though. Thanks for any input.
Technical SEO | | RobertFisher0 -
Do any short url's pass link juice? googles own? twitters?
I've read a few posts saying not shorten links at all but we have a lot to tweet and need to. Is googles shortener the best option? I've considered linking to the category index page the article is on and expect the user to find the article and click on the article, I don't like the experience that creates though. I've considered making the article permalink tiny but I would lose the page title being in the url. Is this the best option?
Technical SEO | | Aviawest0