Tracking Email campaign
-
I generated the following URL to track visits from newsletter.
http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Do i have to use this link in our email ?
My question is it looks ugly. How do i shorten this ? Using bit.ly ?
But isn't it true that URL shortening services such as bitly, as some can increase the likelihood of email being marked as spam
-
Might you also consider that with emails, unlike webpages, you can use terms like 'click here' or images to get the user to click through or carry out an action.
Buttons and images have certainly seen a better CTR than plain text links in our email campaigns.
-
Shall i upload the .htaccess file after redirect ?
-
Yes, its s standard 301 redirect. You can replace "/newsletter2109/" with whatever you want, and that's the href you include in the email.
If you have not used the .htaccess for anything yet, be sure to put RewriteEngine On at the top of the file.
-Dan
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Atul
I believe you have two options in this case.
1. Like Daniel said, only the href is going to look long and ugly, you can keep the anchor text nice and clean.
2. But if you still want to make the href its self look nicer, just set up a 301, like
Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Users will see the link as http://www.example.com/newsletter2109/ but the 301 redirect will send the appropriate info into analytics.
-Dan
-
There is a difference between the links target and it's title, you could set it like this [http://www.example.com](http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109) so that it keeps the tracking but looks pretty to the user.
As far as URL shortening services go, I don't think that it raises the chances of it being marked as spam, but I would imagine there being less 'trust' from many users when it comes to clicking a shortened URL.
Personally I'd keep the URL shortening services away from any email campaigns/newsletters and use them for Twitter and the like
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Track buttons in Google Tag Manager
Hi! First question: I am wondering if it's possible to track two buttons with the same code in Google Tag Manager without changing the code? There are different page URL's.. Second one: My tags are displayed in Google Analytics as 'events'. When I put the events in 'goals', the number of times it fired differs from my events. Someone who can help me with this issue?
Reporting & Analytics | | conversal0 -
Page Name Tracking - Without UTM links
Hello, Our current site is fully html with no cms. We're moving to a newer version today with a typo 3 cms. My one worry is as follows; On some pages an internal link opens a jquery lightbox, inside the lightbox will be a video or download link. I cannot simply add a standard event url like I wanted to (utm_ link) as the pages are linked via the cms pointing to different pages, not the url's. We really need the following appearing in Analytics, whether its an event or landing page; The click of the light-box link The click of the video OR download link inside the lightbox. I would really, really appreciate any help on this as the new website is going live today, regardless whether this has been resolved. Thank you very much in advance of any replies. twY8s8B.jpg
Reporting & Analytics | | Whittie0 -
Not Provided Filter is not tracking goals
I have setup ‘Not Provided’ filter, but it is not tracking conversions accurately. Basically the filter displays goals url’s as conversion urls & not the landing url’s. For example – I would expect home page to have maximum conversions, but its shows higher visits & no conversions. Has anyone experienced this? I have attached screenshot of the ‘Not provided’ Filter. 0L0fS3h SxzRP7w
Reporting & Analytics | | mozwoz0 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
Google Analytics & AdWords Conversion Tracking
I have Google Analytics implemented on my site and have goals/funnels set up to track the conversion process. I have just started an AdWords campaign but can't see/track conversions from it. Do I need to implement both Google Analytics AND AdWords scripits on the page?
Reporting & Analytics | | mj7750 -
Image Search Keyword Tracking With Google Analytics
Does anyone know how to track keywords for your images in Google, Yahoo, Bing (/imgres)?
Reporting & Analytics | | Melia0 -
Do links with tracking codes pass PageRank?
I have a client that has acquired a link from an influential partner but the partner has set the link up to have clicks tracked within their analytics. Do links like this pass PageRank: Anchor Text
Reporting & Analytics | | SearchEngineRescue0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1