Tracking Email campaign
-
I generated the following URL to track visits from newsletter.
http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Do i have to use this link in our email ?
My question is it looks ugly. How do i shorten this ? Using bit.ly ?
But isn't it true that URL shortening services such as bitly, as some can increase the likelihood of email being marked as spam
-
Might you also consider that with emails, unlike webpages, you can use terms like 'click here' or images to get the user to click through or carry out an action.
Buttons and images have certainly seen a better CTR than plain text links in our email campaigns.
-
Shall i upload the .htaccess file after redirect ?
-
Yes, its s standard 301 redirect. You can replace "/newsletter2109/" with whatever you want, and that's the href you include in the email.
If you have not used the .htaccess for anything yet, be sure to put RewriteEngine On at the top of the file.
-Dan
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Thanks Dan. Is the following code goes into .htacess file exactly like mentioned by you ? Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
-
Atul
I believe you have two options in this case.
1. Like Daniel said, only the href is going to look long and ugly, you can keep the anchor text nice and clean.
2. But if you still want to make the href its self look nicer, just set up a 301, like
Redirect 301 /newsletter2109/ http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109
Users will see the link as http://www.example.com/newsletter2109/ but the 301 redirect will send the appropriate info into analytics.
-Dan
-
There is a difference between the links target and it's title, you could set it like this [http://www.example.com](http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109) so that it keeps the tracking but looks pretty to the user.
As far as URL shortening services go, I don't think that it raises the chances of it being marked as spam, but I would imagine there being less 'trust' from many users when it comes to clicking a shortened URL.
Personally I'd keep the URL shortening services away from any email campaigns/newsletters and use them for Twitter and the like
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Tracking in Analytics - Should I use a plugin or do it manually?
Hi, I have a WordPress site (woocommerce integrated). I would like to know should I use a plugin to enable e-commerce tracking in Google Analytics or I should do it manually with GTM. Which is a better way? Will using a plugin to enable e-commerce tracking slow down my site? Any thoughts? Thanks in advance.
Reporting & Analytics | | Mr.Suren0 -
Is It Possible to have Cross Domain Tracking on Two Different Accounts?
Good afternoon to all, I have this kind of dilemma regarding setting up tracking code on two different accounts, namely bioglass.com with GA Code UA-12345678-1 where all the product information has been listed and shopbioglass.com with GA Code UA-87654321-1 where the prices are located and transaction takes place. Both of them are connected since if you click the buy button on bioglass.com for a specific product, it will automatically redirect to shopbioglass.com where the prices and transactions comes into place. Dilemma: I want to check how many conversion took place from bioglass.com to shopbioglass.com. I know they have different GA Code but is it possible for me to have a cross domain tracking for this?? What are the possible remedies if not? Thanks to all 🙂
Reporting & Analytics | | TWSOM0 -
Google Analytics subdomain ecommerce tracking flatlines :-(
Buongiorno from 19 degrees C wetherby UK 🙂 This website http://www.philpotts.co.uk/ contains a shop sub domian @ http://shop.philpotts.co.uk/. I configured the site Ga analytics code to include the subdomain (see below code). I had to do this as i was getting refferal data from the actuall subdomain. But after following the instructions on p117 of cutroni's ga book things have gone wrong, mainly now eCommerce data has dissapeared 😞 So my question is please: "Why has installing the GA code above caused eCommerce tracking to suddenly go dead?" Grazie tanto,
Reporting & Analytics | | Nightwing
David0 -
How to track subfolders in GA?
Is it possible to get the visitor statistics for a subfolder (example.com/blog/) in Google Analytics? I already have GA tracking set-up like normal, and visitors do get logged, but to see data only for /blog/ I have to go to Content > Site Content > All pages and search for "/blog/". Should I create a new profile in Google Analytics? Or is there a better way to only see stats for a subfolder?
Reporting & Analytics | | Qon0 -
Google Analytics - Cross Domain Tracking Goals
Hi guys, looking at the best way to organize this - Site 1 - Shoe Store - (Old site with analytic history - UA-12345-1) Site 2 - Clothing Store - (Brand New UA-54321-1) Right now i have 2 separate GA Accounts for the sites. But i would like to track goals from Site 2 to Site 1. For that i need to set up cross domain tracking. So i take it i would need to create another account under Site 1 - (UA-12345-2) and put that new code on Site 2? Or do the UA numbers have to be exact? example both 12345-1? In which case, i would need to set up 2 different profiles with filtering? Main concern is i want to keep separate data for both sites, espically if UA's will be the same. Trying to visualize - UA-12345-1 Profile 1Shoes/Master Profile 2 Shoes Profile 3 Clothes Or UA-12345-1 Shoes UA-12345-2 Clothes Thanks, Mike
Reporting & Analytics | | IsHot0 -
Subdomain GA Tracking??
Hi Mozzers I am tracking a web property www.example.com and we are launching a subdomain.example.com. Should the subdomain tracked on GA by creating a new profile or should it be on its own with a new GA property ID? Thanks for explaining how to do that setup 🙂 Ty
Reporting & Analytics | | Ideas-Money-Art0 -
Tracking clicks from a specific link
Hi all, I'm looking for a bit of help with Analytics. I want to track the number of clicks that my main CTA generates over the course of the month. I've got all my goals set up correctly, but is there some sort of code that I can add to that specific link which will count the goal conversions which it generates? Do I need to set up something specific in GA? Thanks a lot for your help,
Reporting & Analytics | | theshortstack0 -
How to track clicks and "impressions" on a certain botton on my website.
I would like to track the amount of impressions on all pages in a "sub category" doman.com/subcategory/all-impressions-to-these-pages and clicks to a certain button for a contact form. I know that I can add snipets to my analytics code but I'm not sure how to and witch snipet to include. Is it possible?
Reporting & Analytics | | SuperlativB0