Alt attributes same as jpg name and keywords?
-
Hi everyone,
Quick question: Is it better to have your jpg name and alt text slightly different to your keywords for that particular page, or is it better to have them slightly differently? At the minute I'm doing them all with a variation on the keyphrase I want to optimize for (long tail and all that...).
Any input much appreciated!
-
it does, thank you
-
Since the intention of alt text is to help the user understand what the image is about, it should use natural explanations which utilize a range of variations on your keyphrase(s).
Keep it natural and keep the user in mind.
Hope that helps,
Sha
-
Thank you!
-
Slightly different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this keyword stuffing or best practice?
I'm a psychotherapist here in California. Its common practice for people to say "counseling and therapy" on their websites. Although the two are technically different, most people consider them to be synonyms. Do you think google would consider this practice to be keyword stuffing? Also, I am making a page for the forms I need people to fill out before they see me. Do you think it is bad to list links to the forms like this:
On-Page Optimization | | joebordersmft
-counseling / therapy intake form
-informed consent for counseling / therapy
as opposed to
-intake form
-informed consent
.....I think this falls under the idea that readability is important. I'm just really struggling because recently google decided my main keywords are things that have very little to do with therapy/counseling.0 -
Image naming best practices?
While I have found many good sources of information for naming images for SEO purposes, I'm having trouble finding an up-to-date, exhaustive and authoritative source for image names, alt tags, etc. For instance... Max characters for image name? Max hyphens? How descriptive should you be? "ice-cream-flavors-icon_._jpg" or "ice-cream-flavors.jpg" or simply "ice-cream.jpg" How similar should the image name, alt text and page title be? At what point are you overusing a keyword? Rules to follow? So much more, but you get the idea! Anyone have a good reference or an answer to all things related to images and SEO? Thanks!
On-Page Optimization | | OSD0 -
Proper way to change keywords without losing ranking
Hello Everyone, The website I am working with offers service in two locations, lets say Service in City A and Service in City B. Those two cities, which are close by, are the main source of clients, so the owner asked me to concentrate on these terms. I did a decent job for a newbie and now we are on the first page of google closer to the top for these 2 terms. The problem that I am facing right now is that a) it hard to get that extra bit from onsite optimization when you optimizing for 2 different cities b) Customers may get confused which cities we focus on A or B? We have locations in both. c) Owner wants to expand services to additional cities. So I looked at how our competitor handling these time of problem and most of them have a page with titles like "Cities we serve" with links to the individual locations that are optimized for the specific city. That page usually includes paragraph or two about local history and then re-span description of their services. Is it a good practice to structure one's website like that if you are trying to target multiple locations? Should I re-target my home page to something less geographically specific and create separate pages for Cities A , B and the new locations? Would I lose ranking for terms service in city A & service in city B because of that Or should I leave my home page optimized for Cities A & B and just add new locations as separate pages? Thanks in advance for you insights.
On-Page Optimization | | SirMax0 -
Avoid Keyword Self-Cannibalization
<dl> <dt>Cannibalizing link</dt> <dd>Several links...
On-Page Optimization | | 678648631264
</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> <dd>How do I fix this?
</dd> </dl>0 -
Recommendation of second target keyword
Hi there, Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages. Our Strategy: 2 Keyword focus on that specific page
On-Page Optimization | | vliegticketsnl
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination. Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination? Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.0 -
Continuous variation of a keyword
Lords, on a site i have optimization job, a specific keyword, for over 5 months, ranging from 7 to +100 position. One day the keyword is there, beautiful on the first page, and another day disappear. I do not understand why this happens, someone has something happened? I can not stabilize it, and is one of the most important for this client. I live in tension, in the morning the first thing I do is search to see whether the keyword is. Obviously it did in the first 2 months, then relaxed as she always comes back : ) Anyone have any idea what might be happening?
On-Page Optimization | | j0a0vargas0 -
Keyword Cannibalization
How harmful can be a keyword cannibalization? And what is the solution to this problem?
On-Page Optimization | | Alexsmenaru0 -
Site-wide keyword density
A colleague of mine was saying that he has been able to get top ranking for a high traffic term by using variations of that head term on multiple pages that are associated with the main page. For example,he would optimize a landing page for the high traffic word "Construction." He would then build pages under this landing page that are optimized for variations of this word: "Construction facts," "Industrial Construction Companies," "Construction Resource Allocator" etc. His theory is that the subpages add credibility with spiders that the root page is the best for that root page. This doesn't seem like it would work, but I'm curious as to what other people think.
On-Page Optimization | | EricVallee340