How do I find out how well a page converts in Analytics
-
Hello All,
I am looking to find out how well a page converts in Analytics. A simple request you would thing, but no!
First off let me list what I don't want to know:
- I don't want to know the conversion rate of a product
- I don't want to know the conversion rate based on the landing page
What I want to know is how many people click to add the product to their basket on a particular page (which I understand is not strictly the conversion rate, but whatever).
So the ways I have tried unsuccessfully are:
- The Analytics overlay (the in page Analytics thing) - this doesn't work because the "Add to Basket" button is not a link, it is an input.
- The Navigation Summary - this doesn't work because most of the time the /shopping_cart.php URL doesn't come up in the short list, and if you search for the URL in the search box beneath the percentages get all skewed.
The most obvious solution would be Event tracking but I can't get that implemented in the short term.
So does anyone have the answer to this most curious of conundrums?
Thanking you in advance,
Rich
-
Hi Martijn,
Thanks for taking the time to reply.
I am using Google Analytics yes. I was hoping to be able to do this without making any changes to the site (which will take time as I am not in control of that side of things) but I will certainly offer you solutions as well as the Event Tracking solution to the developer so at least they have a choice then.
I do like what you have come up with though, and it may be the way to go as the client is used to looking at goals (rather than events).
All the best, Rich
-
Thanks, am just looking at CrazyEgg now and the price seems very reasonable.
May give it a whirl.
-
Would an analytics package like CrazyEgg meet your needs? You can look at exactly where/what people clicked on a page, even if it's just an image or a form or some random text.
-
Hi Rich,
Wow, I have to say this is a hard question. Besides the fact that Event Tracking would be the best solution to solve youre problems I might have another option for you: creating an onClick event on your input field which (via Javascript) generates a _trackPageview. But because this is set up similar to Event Tracking I'm not sure if this would be working for you either and from your question I assume you're using Google Analytics.
I'm not quite a developer/ programmer, so don't pin me down if the following code block might not be working.
onClick="javascript: _gaq.push(['_trackPageview', '/click-on-input-field-basket']);"
What this will do is create a new pageview everytime somebody clicks on the input field to add an item to their basket. By doing this you are also able to set up for example a goal within Google Analytics which measures the pageviews on the /click-on-input-field-basket page (for example in this case) and so to analyse the CTR.
Would this be useful for you?
Because for now I don't see any other options for you, tracking an element which generates no "tracked" pageviews/ clicks is quite hard to measure. But there are definitely even more smart people around here which could maybe shine another light on your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Google Analytics, Pages that were 301 redirected are still being crawled. What's the issue here?
URL that we redirected are being crawled on Google Analytics. Since they dont exist, they have high bounce rates. What can the issue be?
Reporting & Analytics | | prestigeluxuryrentals.com0 -
All goal conversion in Google analytics showing under referral
Hi All, I have switched my website from http to https After switching from http to https all goal conversions in Google analytics showing under referral.I have also updated the GA code for https. Please help me out to fix the issue. Thanks
Reporting & Analytics | | Alick3000 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Google Analytics Not Working
I added the code before tag but still google not showing it is installed. Status: Tracking Not Installed Last checked: Mar 15, 2013 10:38:10 PM PDT Can someone check my domain - www.plugnbuy.com
Reporting & Analytics | | chandubaba0 -
Google Analytics Custom Filter
Hello, Quick question, when I create a custom filter on a profile that already has data collected will that filter apply to already collected data or will the filter only apply from the day it was created? Am doing a custom exclude IP filter. Much thanks,
Reporting & Analytics | | Unity
Davinia0 -
What is the best Wordpress Analytics Plugin to use?
I am installing a new instance of WordPress and want to use Google Analytics. Which Plug-in is the best to use? I am finding several Plug-ins that all seem to do the same thing: Google Analyticator Google Analytics Dashboard Simple Google Analytics Ultimate Google Analytics Wordpress Google Analytics Maybe one of these are not the best? Any recommendations would be appreciated. Thanks!
Reporting & Analytics | | LBike0 -
Why isn´t my google analytics registering goals?
Hi everyone! I know this is is not the standard SEO question, but I hope you can help me with your knowledge. I set some goals in GA for the thankyou page that appears when a client requests more information on a property for sale. Problem is I have been testing them and the goals don´t get registered. I don´t know what am I doing wrong and I would really appreciate if you could help me through some light on this. I have attached an image of the option for the goal in GA. Can anybody help me? Paroa.png
Reporting & Analytics | | inmonova0 -
Best Practices For Google Analytics
Does anyone have any recommendations or resources for best practices in using Google Analytics. Specifically, as they relate to SEO and managing and monitoring several websites (i.e. registering/managing multiple accounts vs. master account, etc).
Reporting & Analytics | | Gyi0