Redirecting an Old Domain
-
One of my clients has a newish e-commerce website that was just redesigned. Part of this new marketing push is shutting down an old yahoo store.
The problem is that this old store's domain has a 10 year old link in DMoz and is there fore in about 200 other directories. Is pointing that old domain at the new website going to be enough to keep all of that link juice flowing?
-
Hi Mike,
A 301 Redirect must always be implemented on the server where your content originates.
Basically, it is "catching" the request for a page and saying "send this request to this other page". 301 Redirects happen at the page level, not the domain level. So as Malachi said, it is always best to redirect specific page to relevant replacement page if possible.
For you, the solution is slightly different, since your originating content is hosted within the Yahoo! Store system.
This Yahoo! document provides the information you need to implement a 301 Redirect from your store to an external domain (toward the bottom of the page). Look for the heading To add a domain redirect for a domain registered outside of Yahoo!:.
Hope that helps,
Sha
-
So if we change the DNS information and point oldsite.com at newsite.com - will those old links in dmoz still work? Since it is a yahoo site, can we even do 301 redirects?
or is that something we would do on our new site?
-
Be very consistent with your 301 redirects is my best advice. Last year we did a significant update in terms of content and otherwise to a new domain. make absolutely sure you're sending as much content to the correct locations on the new domain and you'll be fine. Avoid the trap of 301ing sub pages to the main domain url as much as possible.
-
According to the seomoz guide on redirection: http://www.seomoz.org/learn-seo/redirection, 90-99% of the link juice continues to flow to the new site upon redirection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
301 Redirect back to original domain
We have a site, domainA.com and we split part of the site off into it's own site a couple of years ago as domainB.com. All urls from DomainA were 301 redirected to DomainB, but with a different folder structure. For business reasons, we now shuttering domainB and rolling it back into domainA. For the 301 redirects for urls that were on the original domainA, should I overwrite them to the new folder structure directly from the original urls? In other words: 301 redirect domainA.com/oldstructure to domainA.com/newstructure rather than: Existing 301 redirect domainA.com/oldstructure to domainB.com/newstructuretopic with a new 301 redirect to domainA.com/newstructuretopictopic
Technical SEO | | ang0 -
Should I be concerned about Google indexing an old domain if the listings redirect to the new domain?
I noticed this about Moz's old domain SEOMoz.org. If the URLs from the old domain are redirecting, is there any reason to be concerned about an old domain still appearing to be indexed by Google? See here: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Aseomoz.org Links to seomoz.org are listed, but if you click them they redirect to moz.com. Is this anything to be concerned about or is everything operating as expected?
Technical SEO | | 352inc0 -
Redirecting Canonical Hostnames
Hi, I want to rewrite all the url pages of "site.com" to "www.site.com". I read the moz redirection article and i concluded that this would be the best approach. RewriteCond %{HTTP_HOST} !^www.seomoz.org [NC]
Technical SEO | | bigrat95
RewriteRule (.*) http://www.seomoz.org/$1 [L,R=301]. But i recieved this error: Internal Server Error The server encountered an internal error or misconfiguration and was unable to complete your request. Please contact the server administrator, webmaster@localhost and inform them of the time the error occurred, and anything you might have done that may have caused the error. More information about this error may be available in the server error log. I tried this rewrite too... RewriteCond %{HTTP_HOST} !^www. [NC]
RewriteRule ^(.*)$ http://www.%{HTTP_HOST}/$1 [L,R=301] It worked but it just rewriting my domain** "site.com"** and not all the subs "site.com/fr/example.php" to "www.site.com" Why it doesn't work properly, it seem to be easy... Could it be a hosting problem? Is there another way to do it? <address> </address> <address> </address> <address> </address> <address> </address>0 -
Old domain vs. New keyword domain - Thoughts?
Okay. I'd like to get opinions as to what everyone thinks about domains lately. Here is any example: The current domain is general in nature, in fact, it's a persons name because they are a real estate agent. So the domain is something like JohnDoe.com. Current stats: Has approx. 130 linking domains pointing to it. Has over 300 incoming links from these linking domains. The link profile is clean and not spammy (not to say there are not a few that might be here and there) Was bough in 1994 The new domain would have very little value except it would be keyword rich such as PortlandHomesForSale.com (just an example). What are your thoughts. Thank you.
Technical SEO | | JordanRussell0 -
Website Redirects
Background information: We have a website (devicelock.com) which is currently our corporate website. The company use to operate under (ntutility.com) which is now being redirected to devicelock.com via a DNS Forward - 302 Redirect. The IT admin (a founder of the company) is reluctant to change it to a 301. The current flow is ntutility.com redirects to protect-me.com then redirects again to devicelock.com. When i search up Devicelock on google, it shows up as ntutlity.com. There is no devicelock.com homepage on google search. Question: Are there any negative implications about this? Is this hurting our SEO in any way? When i do link building, will this have any negative affects? Will my links for devicelock be attributed to devicelock.com?
Technical SEO | | Devicelock0 -
Does it really matter to maintain 301 redirect after de-indexing of old URLs?
Today, I was reading latest blog post on SEOmoz blog about. Uncrawled 301s - A Quick Fix for When Relaunches Go Too Well This is very interesting study about 301 & How it useful to maintain traffic. I'm working on eCommerce website and I have done similar stuff on my website. I have big confusion to manage 301 redirect. My website generates new URLs due to following actions. Re-write dynamic URLs. Re-launch entire website on different eCommerce platform. [osCommerce to Magento Commerce] Re-name category. Trasfer one product from one category to another category. I'm managing my 301 redirect with old practice. Excel sheet data from Google webmaster tools and set specific new URLs for redirect. Hoooo... Now, I have 8.5K redirect in htaccess... And, I'm thinking it's too much. Can we remove old 301 redirect from htaccess or not? This is big question for me. Because, all pages are not hyperlink on external website. Google have just de-indexed old URLs and indexed new URLs. So, Is it require to maintain 301 redirect after Google process?
Technical SEO | | CommercePundit0 -
Can I do a redirect to a new domain name only a couple of weeks after having redirected to another domain?
I have a client with two website with very similar content. Both had a lot of inbound links and performed fairly well in SERPS. We recently combined both sites and have redirected one of the domains to the other. The traffic dipped slightly initially, but is recovering nicely. Now the client registered a new domain name he would like to use for the site. Should I wait a few weeks for everything to settle down after the first redirect/consolidation of sites before doing a new redirect to a new domain name, or should I not worry about having any issues with doing it right away?
Technical SEO | | Drewco0
