Facebook likes for website OR FB profile page?
-
I am expecting answers/views from social SEO experts.
Should i encourage people to "like" my main page of my website OR FB profile page of website? Which one works better and why?
-
Gianluca said it very well, so all I'd like to add is:
If you're asking in terms of RANKINGS (which will help you rank better?) use likes on your website. And be sure the proper Open Graph meta tags are installed on your page. The amount of Facebook Likes and Shares from your website can improve rankings.
You can generate the meta code here.
-Dan
-
My answer could seem a "not answer": it depends.
Yes, it depends on the social media strategy you want to follow and if you really are looking to a deep integration of your site in the social graph.
In fact, to "like" your page means that you integrate the open graph codes into your site, in order to take advantages of all the feature Facebook offers: facepile, comments, sign-in, like/share andthe incoming action button (read, listen...) and Facebook Insight for Websites. If you are looking to a direct way to show you site into Facebook, the integration of the site with Open Graph is a must, because every action done by a logged in Facebook users is reflected in his timeline.
This has an advantage respect the Page, because this way an user is not "obliged" to pay attention to the status updates of the Page itself, that maybe he is not seeing because those same updates are not having the sufficient edgerank to appear in their streamline (and soon "ticker").
Anyway, to have a Facebook page for your site is useful too... always if you don't use it simply as a repository of links to your new blog posts or new products. If you plan a real marketing strategy with your page, that means contests, special offers, real dialogue with the fans, than you can create brand evangelists that can become your "not paid" commercial force.
See for instance what SEOmoz does with its Page. SEOmoz uses it not only to communicate the new blog posts, but also as a way to strengthen the Community bounds with photos, videos (sometimes) and active conversation (apart that they use Roger as brand ambassador).
To conclude: Site integration to the Open Graph and Facebook Page can coexist and complement one each other and have different reasons to be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Should my website be accessible by IP?
I have been doing some digging in to this today essentially triggered off by looking at the secure certificate on my site and comparing it to others as i have been seeing some security warnings on a random basis. I noticed that on all instances none of the other sites IP addresses re-direct to the website, whereas on my site it does. is re-directing the IP address to the website a big no-no?
Intermediate & Advanced SEO | | WAWKA1 -
What is internal like structure best for website
I want to construct website internal like structure better, can you advise me what's model architecture to build menu, navigation, build link, hub content will good for audience and search engine. Thank your advise
Intermediate & Advanced SEO | | dunghv360 -
How I can improve my website On page and Off page
My Website is guitarcontrol.com, I have very strong competition in market. Please advice me the list of improvements on my websites. In regarding ON page, Linkbuiding and Social media. What I can do to improve my website ranking?
Intermediate & Advanced SEO | | zoe.wilson170 -
Client rebranded with a new website but can't migrate now defunct franchise website to new website.
Hi everyone, My client is a chain of franchised restaurants with a local domain website named after the franchise. The franchise exited the market while the client stayed and built its own brand with a separate website. The franchise website (which is extremely popular) will be shut down soon but the client will not be able to redirect the franchise website to the new website for legal reasons. What can I do to ensure that we start ranking immediately for the franchise keyphrase as soon as the franchise website is shutdown. We currently have the new website and access to the old website (which we can't redirect) Thanks, T
Intermediate & Advanced SEO | | Tarek_Lel0 -
Can I use the old website content on the new website, after deleting it from the server?
My website nowwhatstudio.com hit by google pure spam and google applied manual spam action to the website. I create new website (nowwhatmoments.com) with the same content from the old spam action website (nowwhatstudio.com). As google removed my old website content from search indexed. Can I use the same content for a new website? If I delete my old website from the server, after that Can I use the old website content for a new website? Or Can make edits the old website content and make it 80% original for a new website?
Intermediate & Advanced SEO | | bondhoward0 -
SEO and Internal Pages
Howdy Moz Fans (quoting Rand), I have a weird issue. I have a site dedicated to criminal defense. When you Google some crimes, the homepage comes up INSTEAD of the internal page directly related to that type of crime. However, on other crimes, the more relevant internal page appears. Obviously, I want the internal page to appear when a particular crime is Googled and NOT the homepage. Does anyone have an explanation why this happens? FYI: I recently moved to WP and used a site map plugin that values the internal pages at 60% (instead of Weebly, which has an auto site map that didn't do that). Could that be it? I have repeatedly submitted the internal pages via GWT, but nothing happens. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790