Best Layout for Product Page SEO
-
Hi
I am looking to revamp my website and would like to know your views on the best product layout for SEO - in particular if it better to have tabulated content like play.com
or non tabulated content like Amazon.
Are there any pros or cons to each approach? I believe tabulated looks better and is easier to navigate but do the engines see this as hidden text? I have been told this is an issue with expandable divs.
Many thanks
David
-
@Stephen,
Seems like we have different experiences with using tabs. We used it on an ecommerce website and it improved the conversion rate. Now we're still testing other layouts but some usability tests showed us that the tabs are helping people find the information they are looking for very fast.
The templates you refer to at unbounce.com aren't product detail pages, they are lead generation or click through pages and they indeed do need a specific design to increase conversions. I do agree with what you say about testing, that's the only way to make descisions based on facts. Testing is continuous process, there are always things to be optimized.
-
Ofc, many experiments show that tabs are terrible for conversion. Only way you can know is to test
I suggest you have a look at eth templates on unbounce.com and have a look at 5secondtest as well.
Finish off with some google a/b and multivariate tests and you will never have to ask for opinions again; the numbers will tell you the facts
-
Thanks for clearing it up Joris & Gianluca.
-
Hi David,
I too prefer the play.com example. And no... Search Engines does not consider the content into tabs as hidden, because - if you think it - it is not hidden at all as the users can click on the tab and read the content.
If the users weren't able to access to content in the tabs, that would be hidden.
Amazon model, on the other side, is ugly to see, but somehow it is such a "visual trademark" that people do not care to scroll the page... but it is Amazon: I don't believe that a new site would have the same condiscendence.
-
In my opinion the layout itself doesn't impact the SEO that much, if you take the general on-page SEO rules into account (page title, url, H1, content, images, ...)
If these elements are optimized you should consider optimizing the page for a better conversion rate, and if you look at the two examples you just showed I might imagine that the layout Play uses converts better. We recently did some multivariate testing for a big e-commerce site and ended up with a similar page layout, without hurting SEO rankings. Conversion rate increased 12% to the previous layout.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Include Product Prices In Your Page Titles?
Hi Guys, So I'm currently mapping out a load of meta recommendations for a new client we're working with and i just wanted to get an idea about the do's and don'ts of adding product prices into page titles etc. I've looked around to see how people and other marketer feel about this and the response seems to be mixed. I've included prices in titles in the past and had mixed success - I was just wondering if it's something you do regularly or something that you prefer to avoid? I don't think there is any right or wrong answer here - just be good to see how people feel about it. Thanks! 🙂
On-Page Optimization | | daniel-brooks0 -
Best Organic Strategy for onpage and off page?
Hello Team, Can anyone suggest 2017 organic strategy? onpage and offpage both? Thanks!
On-Page Optimization | | micey1230 -
International SEO
We have a client who is looking to expand to other countries, particularly South America. What is my best route forward for SEO on a multi national site?
On-Page Optimization | | CreativeCow0 -
What Is the Best company for Seo that Scan and all errors automatically For me. thanks
What Is the Best company for Seo that Scan and all errors automatically For me. thanks Give Me some Suggestion.
On-Page Optimization | | nomyhot0 -
Are internal and external footers on all pages of a large website detrimental to seo?
Hi, I am doing an seo clean up of our site - we have about 12 footers on the bottom of each page plus an internal site map including core keywords. Most footers go to internal sites and some go to external sites which are replicated on those external sites linking back to ours. (these sites are part of the same large company but are not related in any way) Are these bad from an seo ranking perspective? Do the look like spam? We get considerable traffic from one of the external footers that is replicated on their site so need to weigh up what the best option is whether to keep the traffic or to loose it as part of the seo clean up. thanks
On-Page Optimization | | Pday0 -
H1 Tags on Volusion Product Pages
So I'm working with a client who has no heading tags on his site and I'm wondering if there is an ideal method to implementing these on the product pages specifically, as the wording I ideally want to specify is is the product title, which i can't really code with an H1. Has anyone run into this issue? If so, what was your solution? Also, how vital are these heading tags on the product pages, anyways? If the Volusion SEO expert could chime in, that would be much appreciated. Thanks everyone!
On-Page Optimization | | BrandLabs0 -
Local SEO Two Locations - Should I have a web page for each address?
Hi I have a business that has two offices each servicing a different local area. On my website I have both address locations on one page. www.company.com/contact
On-Page Optimization | | VivaArturo
Is it better to have each office on a separate page for local seo www.company.com/location1 and www.company.com/location2 Thanks Arthur0 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0