Link Building: No linked to content in industry
-
Hello,
I'm doing link buidling for a small ecommerce niche.
There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites)
How should this effect what resource content I should create. Thanks!
-
Great, thanks Ryan
-
Cant really think of one off the top of my head. I would still follow the lawyers.com or business.com type of format, just imagine those sites as a section of your site, the directory/resources section that houses all that kind of stuff.
-
Thanks Ryan,
I'll go ahead and keep it within the ecommerce site if that is the biggest SEO benefit for the ecommerce site.
Could you give me an example
-
Would kind of depend on this niche that you are talking about.
Technically yes, people may click on links in the directory and leave your website. With that you have a couple of choices:
- Keep the directory within your website/domain and use it as an industry resource, gaining backlinks and increasing the overall Domain Authority of your root domain, while directing important internal links to valuable portions of your eCommerce site to boost the value of those pages. You wouldnt create an easy way for consumers/users on the front end to get to this directory, using UX/UI to keep people in the paths that you want.
- Create a stand alone blog/site that is the industry directory that is hosted somewhere else on a different domain. It would look like a "third party" resource and people could still link to it, and it would begin to rank and gather authority on its own. You would use that as a sort of portal/link building site to your own ecommerce site as well as those who participate in it.
If you went with the second route, a site similar to lawyers.com or something like that would be a good one to look at. Its an article directory, business listing directory and a massive link-bait type of site for resources.
-
Thank you both for the comments.
What, specifically, would this direcory be like? Can you show me an example?
Also, wouldn't I worry about people leaving my site to visit other sites in the directory and not come back?
I think a directory might work. Thanks!
-
I agree that is is a great opportunity. A directory of sorts would be a great resource to have. Many professional industries have their own directories (not just a general web directory). Then you can solicit others to create listings, etc..
-
It sonds like you have a perfect oppertunity to become the industry resource. Finding an industry that produces a lot of money, that doen't have a lot of online competition, is a GOLD MINE!
Create something that everyone in your industry needs/wants and then ask them to read it, contribute to it, and link to it.
Good luck, i'd love to hear how your project turns out.
-bryant jaquez
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Link Building Discovered - What would you do?
Hi Mozers, After investigating our no 1 competitor we have discovered their 87k back links comparing to ours 1k. After dipper investigations we discovered that all the back links are gained by the websites created by themselves. So what they did is - they had purchased 10+ domains and created 10+ new websites that are identical as their original .com version. EVERY SINGLE LINK on these 'new' websites link to their .com version. The 'New' websites are not indexed. Literally each of us can do the same and gain thousands of back links, but isn't it violating google's policy? What are your thought on it? (What is the best practice to report the violation of google's policy to Google?) Best regards, Lana
Link Building | | Chemometec0 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
How to link building 5days domain
i like to start give some backlinks to my brand new domain any advices for new domain ?
Link Building | | cutekid10 -
Domain extensions and link building
Hi, If you were trying to rank your website for a search term in Google UK, would it be more beneficial to build links from .co.uk websites then any other? I have read on Hubspot if your targeting UK rankings then link building from .co.uk domains will have a good impact on UK rankings? Thanks
Link Building | | activitysuper0 -
Do you stop link building once you have your desired rank?
So with all these updates hitting sites left, right and center. Now you have your desired rank on Google, do you stop link building for that project? I can see some positives in this You will not add links that will get hit by future updates. If you do get hit in future updates you have less links to remove. Obviously it an outstanding link came along from BBC or CNN you would go for that. But press releases etc would you now stop anything like that?
Link Building | | tempowebdesign0 -
What are your favorite link building tools?
I know there are a bunch out there, but I'd love to hear your guys thoughts. The more tools you post, and the more unknown they are (i.e. everyone knows OSE, Raven Tools, Buzzstream, Ontolo, etc.), the more I'd love the answer. Also, it doesn't have to be a comprehensive tool. Even if it's a bookmarklet, or something that solves one specific tedious task, I'd love to hear about it! 🙂
Link Building | | pointblankseo0 -
Link-building / panda update!
Hi Mozers. WHat do you think, after panda-update, which is the best strategy to build links on Content, or blogspots, and it to website with a minimum PA40 and DA30 . . in which place is better to place, at the begining of article, or at the end of article, tell us some tips, if you are experiences on this section! Thanks,
Link Building | | leadsprofi0