When creating articles what are the rules of thumb for titles and url links.
-
For example lets say I'm looking to rank for “Window Glass Replacement”. What kinds of articles should I create for this? Does it matter? Should I create articles such as How to know if your windows need replacement, then have the text in my link say “Window Glass Replacement.” Should I try and vary the link name? Should I vary the titles of my articles, or just make sure the content is different?
-
Hi,
I was not aware that you were talking about articles for article marketing. However, in this case you should also try to write different content with different headings, in order to avoid duplicate content and to make for a more interesting read. Before you submit them to article directories, I would still pause to think whether it makes more sense to have them on your site and try to build links to the article.
-
So it would be ok to say have 8 articles that say Window Glass Replacement in the h1 tag or does that need to be varied as well?
-
Hi Aran
These articles are for an external article marketing campaign. I could also put them on the website itself, but wouldn't that take away from article marketing efforts because of duplicate content?
-
I try and go a little out of the box on things like this, particularly when the subject is dull (i work alot with insurance!).
How to guide are always a winner with niche bloggers. As are Top 10 articles, etc.
Are these articles to be hosted within your site to act as additional content landing pages for particular keywords, as part of link baiting campaign or an external article marketing campaign?
In any case you should vary your Titles, to prevent duplicate content issues. In terms of links I agree with Paessler, vary the anchor text. But if the article is a great one with really useful information etc, why not contact a few niche websites /bloggers and send them a link, perhaps you can pick up a few natural links!
-
Hi,
you should create unique articles, with unique headings. As you will be targeting different keywords, it would not make sense to use the same headline for different articles. Also, try to make the content of each article really unique, do not just substitute a few words.
If you want to rank for Windows Glass Replacement, I would recommend to use this keyword in the h1, you can then use something like How to know if your windows need replacement as h2. When you build links to this page, you should definitely vary the anchor text, including just anchor text with the URL or "click here" (the latter, if you are going to build a lot of links to this page, if you can only get a few, I would go for good variations of "Windows Glass Replacement", e.g. "replace windows glass", "windows replacement"...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removed URLs
Hi all, We have recently removed 200+ articles from our blog. However, those links are still being shown on Google weeks after their removal. In there a way to speed up the process? What effect will this have on our SEO ranking?
Technical SEO | | businessowner0 -
Too many on page links
Yes this question again. I know it get's asked a lot and I know of a few fixes, but this one I'm having a problem with. So we have a fan gallery on our site which is not only causing duplicate page titles, which I'm thinking we can fix with a canonical, but also too many on page links. The issue is this is on drupal which I have very little experience with and it seems to just be located within the fan galleries section of the site. After looking at a few things I know that no-follow wont be an option since from what I read it wont really work anyway so I was wondering if anyone else has an asnwer. I just read through a million articles trying to find a simular situation and can't seem to find anyone with the same thing. It might have something to do with the plugins the programmers used, but my inexperience with drupal is making this difficult. Thanks guys.
Technical SEO | | KateGMaker0 -
How to defend against link cloaking
Hi, I own a website where recently a lot of backlinks have been going to my old domain that 301's to my new domain. During the past 2 months I have noticed a massive amount of links pointing to my old domain. When I go to look at the links and go to the page all I see is a search bar which to me this seems like link cloaking. I am not sure what I should do. Obviously I am not doing the link building and someone is targeting anchor specific keywords from multiple domains that all look the same. My question is should I report it myself in google webmaster tools before I get hit with a filter or penalty, or would this force them to penalize me. And if I do get caught up in a penalty I would not know how to fix this since I doubt the webmaster is linking to me out of the kindness of his heart. Any advice? Thanks
Technical SEO | | dreamfire0 -
Nofollow link passing link juice
Can a link which is nofollwed pass link juice ? Please see the discussion at - http://www.seomoz.org/q/if-multiple-links-on-a-page-point-to-the-same-url-and-one-of-them-is-no-followed-does-that-impact-the-one-that-isn-t
Technical SEO | | seoug_20050 -
Linking to related business?
If your working with a local business, is it a good idea to reach out to similar businesses in other states and ask for a link? Example: I own a paint shop in Minnesota, and I reach out to a paint shop in California to see if we want to link to each others site to help our SEO. Because we aren’t in competition with each other wouldn’t this help us both?
Technical SEO | | marker-3115280 -
Is this seen as a Link Exchange
If i give a self serve banner ad to someone on my blog or a image with a link and they give me a text link ad is that in googles eyes a link exchange or a one way link.
Technical SEO | | DavidKonigsberg0 -
Duplicate title issue
During the crwal SEO moz found duplicate title problems with quite a good number of pages. This was because my site has test questions like http://www.skill-guru.com/12/scjp-5-mock-test/questions and when user does next or previous, they can traverse to different pages but the title and descrition would remain same. How can this probkem be resolved ?
Technical SEO | | skill-guru2