When creating articles what are the rules of thumb for titles and url links.

[marker-311528]

For example lets say I'm looking to rank for “Window Glass Replacement”. What kinds of articles should I create for this? Does it matter? Should I create articles such as How to know if your windows need replacement, then have the text in my link say “Window Glass Replacement.” Should I try and vary the link name? Should I vary the titles of my articles, or just make sure the content is different?

[Paessler]

Hi,

I was not aware that you were talking about articles for article marketing. However, in this case you should also try to write different content with different headings, in order to avoid duplicate content and to make for a more interesting read. Before you submit them to article directories, I would still pause to think whether it makes more sense to have them on your site and try to build links to the article.

[marker-311528]

So it would be ok to say have 8 articles that say Window Glass Replacement in the h1 tag or does that need to be varied as well?

[marker-311528]

Hi Aran

These articles are for an external article marketing campaign. I could also put them on the website itself, but wouldn't that take away from article marketing efforts because of duplicate content?

[Entrusteddev]

I try and go a little out of the box on things like this, particularly when the subject is dull (i work alot with insurance!).

How to guide are always a winner with niche bloggers. As are Top 10 articles, etc.

Are these articles to be hosted within your site to act as additional content landing pages for particular keywords, as part of link baiting campaign or an external article marketing campaign?

In any case you should vary your Titles, to prevent duplicate content issues. In terms of links I agree with Paessler, vary the anchor text. But if the article is a great one with really useful information etc, why not contact a few niche websites /bloggers and send them a link, perhaps you can pick up a few natural links!

[Paessler]

Hi,

you should create unique articles, with unique headings. As you will be targeting different keywords, it would not make sense to use the same headline for different articles. Also, try to make the content of each article really unique, do not just substitute a few words.

If you want to rank for Windows Glass Replacement, I would recommend to use this keyword in the h1, you can then use something like How to know if your windows need replacement as h2. When you build links to this page, you should definitely vary the anchor text, including just anchor text with the URL or "click here" (the latter, if you are going to build a lot of links to this page, if you can only get a few, I would go for good variations of "Windows Glass Replacement", e.g. "replace windows glass", "windows replacement"...