What to call pages
-
I reckon I've bagged one of the most interesting SEO projects of the year. My new client is selling vibrators. The site is not even in development yet but they want to make it fun and friendly and take away the stigma and "seediness" of the product.
Anyway, the owenr has presented a list of "places" within this site which are places where the products are going to be showcased. These are along the lines of, Royal Rabbits Palace, Clitoral Courtyard, Dungeon Dildos, Magical G-arden etc. (there is a bit shreky/fariy tale thing going on)
Clearly, these places add a lot to the look and feel of the site but as URL's and Titles, they are clearly not optimal in an SEO sense.
What is for the best...making sure we shift the owner back into SEO best practice or hope that having these weird and wonderful names for the pages is going to add enough to the user experience to make it worthwhile to let through.
FYI, did you know you can get vibrators that you can plug an ipod into. Man, I've seen some weird things researching this client!
-
Cheers guys. Was hoping for some obscure reason why it would be ok to go with the weird and wonderful names in this instance. Hoping to get some keyword association is a bit too much of a hit and hope I think. Just going to have to be the dull one, as always, in the project and keep things on the straight and narrow. Alex.
-
If the client isn't into SEO and usability (well obviously the client isn't) and insists on keeping the weird names, there are still some places to put the keywords in while still staying on the white hat side. Good places would be the alt tag of the picture. It's even possible in the title e.g. '30" BigBoy Dildo - Magical G-arden | Client.com". I think there's enough space for both ways, SEO and crazy names.
Off topic: and they move according to the music I suppose? What if you're into Death Metal? Health risk?
-
Hi Alex.
The bottom line is your client can present their pages in any manner they desire....unless the deem SEO is important, in which case they will need to adjust to industry best practices.
The page title, header tag and content should focus the keywords or phrases whose traffic the page wishes to attract. If you offer a page titled "Royal Rabbits Palace" with the same phrase as a header, the problem is you are relying on the content alone to let search engines understand the focus of the page. You will wind up attracting traffic for "rabbit" searches, and missing out on traffic for the page's related terms.
The only way I can think of to make this process work is to cause the replacement phrases to be so well known Google associates the phrases with a given keyword. It would be something like if a major motion picture used the phrase and it went viral.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webshop landing pages and product pages
Hi, I am doing extensive keyword research for the SEO of a big webshop. Since this shop sells technical books and software (legal books, tax software and so on), I come across a lot of very specific keywords for separate products. Isn't it better to try and rank in the SERP's with all the separate product pages, instead of with the landing (category) pages?
Intermediate & Advanced SEO | | Mat_C0 -
How do you call this kind of result snippets?
I was wondering how do you kind this kind result snippet? Structured snippets? Rich Snippets? https://imgur.com/a/12qBk 12qBk
Intermediate & Advanced SEO | | hartator1 -
Google Page Speed
Is it worthwhile going after a good score on Google page speed? Had prices but a LOT of money, and don't know if it's worth it or not. Also to add to the complication it is a new site. Does anyone have any experience if it helps rankings? Thanks
Intermediate & Advanced SEO | | seoman100 -
Date of page first indexed or age of a page?
Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul
Intermediate & Advanced SEO | | MBASydney0 -
Home Page or Internal Page
I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
Intermediate & Advanced SEO | | Tiedemann_Anselm
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/ And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well. I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better. I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher. Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all. BTW, before i add this page, google index our main page with this keyword. Please advise... U5S8gyS.png j50XHl4.png0 -
What do you do with the page of a product that has been deleted?
As anyone know with an ecommerce website, products are constantly being added and removed. Once products are removed, the corresponding product pages are not reachable. Currently, I am redirecting to the Search page, if a product page is reached, whose corresponding product has been deleted. I am not sure if that is the correct, recommended technique from a SEO perspective. Should I try to show related products on the redirected page? Does anyone here know what is the best thing to do with this product page?
Intermediate & Advanced SEO | | amitramani0 -
Are pages with a canonical tag indexed?
Hello here, here are my questions for you related to the canonical tag: 1. If I put online a new webpage with a canonical tag pointing to a different page, will this new page be indexed by Google and will I be able to find it in the index? 2. If instead I apply the canonical tag to a page already in the index, will this page be removed from the index? Thank you in advance for any insights! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
Category Pages in competition with Homepages
I am finding it a real uphill task with a few of our clients with there either product or category pages competing against other sites on main keywords. The sites either categories or product specific pages are in direct competition with other sites homepages and I am finding it increasingly more difficult to break into positions. What are other peoples experiences with this ? Do you feel the way the pages are ranked within the xml sitemap with priority could also be a factor.
Intermediate & Advanced SEO | | onlinemediadirect0