So I am my coworker have a differing opinion on social networking sites.
-
One of us says to join one or two, Linkedin being one of them and just work those. The other says to build profiles on multiple pages - everything from Merchant Circle to fastpitch , essentially any and all, and not worry about activity level, just get the link. What are your thoughts? Which approve will result in more effective optimization for clients?
-
Hi Brenan,
Social is worthless if it is not, well, Social!
The most important facet of using social media is building authority and/or recognition in your space. This kind of authority brings a raft of benefits, not the least of which is the fact that people will want to share what you share...
At a minimum I would pick the two that "work" best for the individual (or company they represent), and start participating in those in a meaningful way. If that works out, then try adding another and see if it also works for you. How many you can realistically manage to make a real contribution to will become clear over time.
My personal view is that a profile that looks like it has been deserted is more likely to do harm to your reputation than good.
Cyrus talked about managing profiles as part of a link building strategy in a blog post just last night. There is also some discussion relevant to your question in the comments on that post. Of course, there are some directories in the SEOmoz resource list that fill the bill for your co-worker too
In short, give yourself a big thumbs up on this one and send your co-worker a link to the post as well!
Sha
-
I would recommend the middle road. Grab all social networking IDs related to your site. Grab the id's for facebook, twitter, linkedin, stumbleupon, digg and all other popular social networks with your brand or site name. The reason is simple. You want to control those names and not allow someone else to do such. If you think "well, I don't use MySpace so I don't care about that one" imagine what is someone else can do if they controlled the id and shared information with it.
Once you have the id's, then the discussion with your coworker comes into play. I would recommend building the profile on each site. It is simple and fast to do. It also may expose your site to people who otherwise may not find it.
After the profile is created, then Syed's points should be considered. The value of your profiles with these various networks increase with your level of activity. Simply creating the profile does offer some value, but not much.
-
Just creating zillions of social profiles for a link isn't going to help much. In fact there are many automated software, the borderline spammy ones, that does it for you but those links don't add value and if you domain is not of high authority, it could potentially even cause a dent on the domain 'trust' level.
If I were you, I would focus on few in the beginning - Twitter, FB, Linked & Youtube or other one depending on your niche, and add couple of more social networks every month, so you are building on social signals without quickly thinning out on the activity levels for each. You don't have to be very active in all networks, but have more than just couple of social profiles is good. Digg and SU is definitely worth considering because of the traffic they can send to you along with the longer term social juice for SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
OkCupid's javascript social media button?
Hi i'm looking to do something similar like http://blog.okcupid.com/ does with their blog, in which they display a social media button once the person hits the bottom of the page. Can anyone recommend a wordpress plugin which can do this? Cheers, Matt
Social Media | | MBASydney0 -
Social Medial Plugins For Wordpress - G+1 & Facebook Like buttons that don't slow down site
I have a wordpress website and have been trying to figure out the best social media plugins to use...........That DON'T dramatically slow down the page speed load times. Does anyone have recommendations? What social media plugins have you used that don't have a huge negative impact on page load times?
Social Media | | webestate0 -
Is there any SEO benefit of adding the Facebook "Like" widget to your site?
A lot of sites put their Facebook "Like" widget on their homepage and it shows the number of people who like them. Is there an SEO or marketing benefit to having this. I could see how this can provide social proof to visitors. Are there any other benefits?
Social Media | | ProjectLabs0 -
Very interesting test on social signals, thoughts?
According to this inforgraphic I found on Unbounce, the most powerful social signal is Google-Plus followers followed by Google-Plus votes. Now these results look amazing, so if this test is correct I need to gather 100 business page followers and a shed load of plus votes and I should see big movement in the SERP's? Thoughts? http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg testing-social-signals.jpg
Social Media | | activitysuper0 -
Best Social Sharing Platform for B2b sites
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea 🙂
Social Media | | DavidLenehan0 -
Redesigning our agency site. A blank slate, any suggestions...?
I'm an SEO at a Web Design Agency and we are just about to start work on a new site. We have a complete blank slate to work with and the designers / developers will honor any requests I make. I'm not asking you guys to do my job for me, I've been doing a lot of research and I have a large feature set ready. However I am interested in what you guys would go for in this situation. What cool new SEO features can we use? Any examples of websites that you like? The creatives are very keen on HTML5, parallex scrolling and very minimalist design. I need to make sure we can achieve these things whilst also have a super optimised site. Any suggestions / examples? Thanks
Social Media | | SimpsonGareth0 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0 -
Will you be adding +1 to your sites?
I logged into my Adsense account yesterday and saw a notification that I could have code to add the plus one button to my site. I currently have addthis on most pages, so I set it up so that the +1 button is floated next to my Addthis FB, Twitter and Share buttons. I'd love to hear your personal thoughts on +1. Do you think it will have a great effect on rankings? Are you likely to +1 interesting sites as you surf the web? Are you adding it to all of your pages?
Social Media | | MarieHaynes1